How Do Amazon Wish Lists Work? (A Step-by-Step Guide)

Ronald M. Bieber

Having a wish list is something everyone should have in their lives. A wish list is something to look forward to after a year, month, week, or day. Amazon has a wish list that helps customers shop for quality items at the best price in the market. Do you want to figure out how Amazon wish lists work?

You can expect to find the wish list feature on most e-commerce websites. The wish list feature may have a different name, but the function usually remains the same. Amazon has its wish list feature on its e-commerce website. Most Amazon users are familiar with the Amazon wish list. However, this article intends to highlight everything there is to know about the Amazon wish list feature. How do amazon wish lists work?

Table Of Contents

What Is An Amazon Wish List, And How Does It Work?

Amazon has a user-friendly interface, and easy for anyone to find their way around the e-commerce website. You can purchase an item or add it to one of your curated lists when using the website platform. You can also see the heart icon at the bottom left corner of your Amazon application.

Pressing the heart icon is another way of adding an item to one of your lists and ensures that the selected item finds its way to your Amazon wish list. There are countless items on Amazon, and it is common to see a product you want but can’t purchase instantly.

Adding an item to your Amazon wish list helps you remember what you want the next time you are on the e-commerce platform. The Amazon wish list is also essential to sellers. Below are the reasons why the Amazon wish list feature is helpful to sellers.

Process for Creating An Amazon Wish List

Amazon's wish list is comprehensive, and you can decide to have single or multiple wish lists on your account. You can create multiple wish lists and categorize them according to your preferences. It takes a few seconds/minutes to create an Amazon wish list. You can follow the step below to start your Amazon wish list.

Step 1: First, you should log in to your Amazon account with your credentials.

Step 2: Navigate to the top-right corner of your Amazon homepage and click on the Accounts and Lists option.

Step 3: Click the Create a List option from the Accounts and Lists drop-down menu.

Step 4: Enter your preferred list name under the List name input box.

Step 5: Click on the Create List option after entering your List name to complete the process.

Process for Adding Items to Your Amazon Wish List

Adding items to your Amazon wish list is easy, and you can follow the steps below to get it done.

Step 1: Log in to your Amazon account with your security credentials.

Step 2: Scroll until you find your preferred item on Amazon before clicking on it.

Step 3: Locate the Buy Box option on the right side of your product page.

Step 4: Locate the Add to List option at the bottom of the Buy Box section before clicking on it.

Step 5: Select your preferred list category if you have multiple lists on your Amazon account.

Process for Managing Your Amazon Wish List

Follow the procedure below to learn how to manage your Amazon wish list.

Step 1: Log in to your Amazon account with your security credentials.

Step 2: Locate the More button at the top-right of your Amazon page before clicking on it.

Step 3: Locate the Manage List option from the drop-down menu before clicking on it.

Step 4: Set the Privacy option for your list. You can pick private if you want to be the only person who can view your list. You can also select the public and share options to share your list with others or integrate AI like Alexa.

Step 5: Follow the on-screen instructions to complete setting up or managing your Amazon wish list.

How to Locate Another Person's Wish List On Amazon

Follow the steps below to find the wish list of your family/friends on Amazon.

Step 1: Log in to your Amazon account and go to your homepage.

Step 2: Locate the Amazon Search page before clicking on the Find a Registry or List option.

Step 3: Enter the name of the Amazon user you want to locate and click on the Search option.

Step 4: Locate the Add friend option before clicking on it.

Step 5: You can now find the public/shared wish list of the person you have added as a friend.

Why the Amazon Wish List Is Essential to Sellers

The Amazon wish list feature is essential to sellers because it can help them identify and analyze shopping trends. An Amazon seller is required to have the Seller App before they can get any insights/analytics from the buyer.

The Amazon Seller App also comes with an extra feature called the Most Wished feature. Sellers can use the Most Wished feature to get an analytical insight like the opportunity score and demand for a product. Below is a detailed list of the advantages an Amazon seller gets from the Most Wished feature.

Benefits of Amazon's Most Wished 

1. Product insights 

One of the benefits an Amazon seller gets when accessing the Amazon Most Wished feature is product insights. Sellers can click on the Most Wished section and research fast-moving products and products currently in demand.

2. Pricing

Sellers can use the Most Wished list feature on Amazon to influence the pricing of their commodities. Amazon customers can also get notifications on a price drop on an item on their wish list.

3. Gifting ideas

Amazon sellers can use the Most Wished feature to identify the best gift items for shoppers. Amazon customers can also share their wish lists with friends and family to help them narrow down the products they fancy.

4. Marketing strategies

Amazon sellers can use the wish list to market and promote their products. An Amazon customer sharing their wish list is an ingenious marketing campaign to help promote their items on the e-commerce platform.


The Amazon wish list is a neat way of keeping tabs on items you would like to purchase in the future. You can also use the Amazon wish list to enlighten your family/friends on what items you want as gifts. The more you use your Amazon wish list, the more you become a pro at managing your lists on Amazon.

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