Top 25 Walmart Competitors in 2023

Ali Abdaal
Are there retailers that can compete with Walmart? Uncover the 25 biggest rivals taking on Walmart's retail empire. From household names like Kroger and Costco to global players such as Reliance Retail, explore a world of affordable options.

With its immense revenue of $548.743 billion in 2020, Walmart is the world's largest company and an undeniable powerhouse in the retail market. However, the retail giant is not without formidable competition. International contenders like Reliance Retail and Carrefour also vie for market share. Although Walmart leads in revenue, these competitors provide tough competition with their wide range of goods and attractive prices.

Continue reading to discover the top 25 rivals challenging Walmart's retail dominance.

Table Of Contents

1. Amazon

With exponential growth over the past decade, Amazon has emerged as one of the world's largest online retailers, offering a diverse range of products and services.

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2. Target

Target has established itself as a strong competitor in the retail industry by offering a wide range of products at competitive prices. Its online presence and efficient click-and-collect program have further boosted its success in capturing online orders and delivering value to customers.

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3. Costco

Costco is a membership-only retail store that operates globally with over 804 warehouses, including 558 in the United States. It offers bulk supply at low prices.

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4. Kroger

Kroger stands as one of Walmart's biggest rivals. Like Walmart, Kroger offers a wide range of grocery items and features a pharmacy in nearly every store.

Kroger goes beyond groceries by providing affordable furniture, outdoor decor, household items, toys, games, and fuel. To maximize savings, customers can take advantage of Kroger's loyalty card.

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5. Walgreens

Walgreens has emerged as a strong competitor in the retail industry, experiencing significant growth and holding a 19.1% market share. This puts them ahead of Walmart, which currently holds a 4.7% market share.

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6. Alibaba

Alibaba, a renowned online shopping platform, has captured the attention of consumers worldwide. With its marketplace opening for American suppliers in 2019, it quickly established itself as a competitor to Walmart. With various innovative features, Alibaba has become an attractive destination for sellers and buyers.

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7. Best Buy

Best Buy, a leading consumer electronics retailer in the United States, poses a significant challenge to Walmart with its innovative ship-from-store capabilities and integrated strategy. The company operates 1,043 stores nationwide, almost half leveraging its Ship-from-Store program.

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8. Tesco

Tesco is a retail powerhouse that began with market stalls in London's East End in 1919 and has grown into an international giant. Tesco's competition with Walmart, which started with their acquisition of ASDA Group Ltd. in 1999 (later sold in 2021), has been ongoing for almost two decades.

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9. Albertsons

Albertsons is a popular grocery chain in the United States, known for its competitive prices on a wide range of food and household items.

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10. ALDI

ALDI is a German-based company that operates two discount supermarket chains. Founded in 1946 by brothers Karl and Theo Albrecht, ALDI emerged from their mother's store, Essen, which had been running for over 30 years. In 1960, the family business split into Aldi Nord and Aldi Süd.

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11. Giant Eagle

Giant Eagle is a supermarket chain known for its affordable prices and wide range of food items, including fresh and frozen foods.

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12. Home Depot

Home Depot, founded in 1978 and headquartered in Atlanta, Georgia, is a leading home improvement retailer with a global presence, operating approximately 2,269 stores worldwide. The company offers various construction materials, tools, fittings, lawn and garden products, and more.

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13. Wish

Wish, an online marketplace, is a lesser-known competitor to Walmart. It offers a wide range of products at incredibly low prices, attracting 600 million registered users. Despite controversies about product quality, Wish has shown promising growth potential.

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14. eBay

Once a popular platform, eBay still competes with Walmart by offering a wide range of consumer goods, electronics, and other items. However, as an auction website, eBay prices may be higher than Walmart's.

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15. Rakuten

Rakuten Group is a formidable competitor to Walmart in Japan. It operates various services, including banking, eCommerce, investment, and streaming (Rakuten TV).

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16. Carrefour Group

With a widespread presence in Europe, the Americas, Asia, and Africa, Carrefour employs over 319,565 individuals globally and operates 13,500+ stores across 30 countries.

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17. Kohl's

Kohl's competes strongly against Walmart by offering a diverse array of products ranging from clothing and shoes to home goods. By consistently organizing frequent sales and discounts, Kohl's effectively challenges Walmart's competitive pricing.

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18. JCPenney

JCPenney is a renowned department store in the United States, established in 1902 and one of the oldest in the country.  Despite its longstanding presence, the company has encountered significant challenges recently, leading to its filing for bankruptcy in 2020.

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19. IKEA

IKEA is a global furniture retailer that competes directly with Walmart in the home goods and furniture market. It is known for offering affordable prices on its products.

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20. Etsy

Etsy is a unique online marketplace catering to artists, home crafters, and vintage enthusiasts. It stands out from other alternatives to Walmart because it focuses on handmade goods and vintage items rather than offering a wide range of product categories like groceries and apparel.

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21. Lowe's

Lowe's is an American retail home improvement company with over 2,000 stores in the United States and Canada. Founded in 1921 by Lucius Smith Lowe, it is now the second-largest hardware chain in the US, following Home Depot.

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22. Whole Foods

Whole Foods Market is a well-known grocery chain specializing in high-quality products, especially organic and preservative-free foods. Unlike its competitor Walmart, Whole Foods focuses on smaller offerings of superior goods that cater to specific shoppers seeking less processed and plant-based alternatives.

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Founded in 1963, CVS Health Corporation is a prominent pharmacy chain headquartered in Woonsocket, RI. With an extensive network of 9,900 stores and 1,100 walk-in medical clinics across the United States, CVS serves an impressive 92 million members.

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24. Instacart

Instacart is a leading on-demand food delivery service operating in over 5,500 cities and towns across North America. It has witnessed significant growth and expansion.

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25. Reliance Retail in India

Reliance Retail in India attracts customers by offering remarkably low prices. With a revenue of billions in 2020, it is the largest retailer in India.

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Final Thought

While Walmart remains the dominant force in the retail market with its huge revenue, several formidable competitors are vying for market share. Retailers like Amazon, Costco, Kroger, and Target offer competitive prices, extensive product selections, and innovative strategies to challenge Walmart's retail empire. Additionally, international contenders like Reliance Retail and  Carrefour provide tough competition with their wide range of goods and attractive pricing. As the retail landscape continues to evolve, these top 25 rivals pose a significant challenge to Walmart's dominance.

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