Does Target Replace Watch Batteries? No, Here’s What to Do Instead

No. As of August 29, 2026, Target’s public services page lists offerings such as optical, pharmacy, clinic, home installation, and furniture assembly, but it does not advertise watch battery replacement. Target does still sell watch batteries and a broad watch selection, so the practical move is to buy the battery there or use a shop that still officially offers installation.

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What Target currently offers

Target’s current watch-battery results show coin-cell and button-cell options available for shipping, pickup, and in-store shopping depending on location through its watch battery category. Its watches department also still sells analog, digital, and smartwatch styles.

What the official Target pages do not show

The useful distinction is that Target’s current public pages show batteries for sale, not a battery-change counter. Its public services hub does not list watch repair or battery installation, so older claims about in-store replacement are not supported by the current official pages.

Best next step for your situation

Situation	Best move
Standard quartz watch stopped working	Take it to a shop that officially offers battery changes, such as Batteries Plus or Zales repair services.
You already know the exact battery size	Buy the replacement from Target’s watch battery listings and install it yourself only if you have the right tools.
Smartwatch or fitness tracker	Do not assume it uses a simple coin cell. Batteries Plus says smartwatches and some fitness trackers are excluded from its watch-battery service.

Official places that still advertise watch battery service

Store	What the official page says	What to check first
Batteries Plus	Its watch battery service page offers professional installation, says prices and services may vary by location, and lists an unlimited replacement option.	Make sure your watch uses a button or coin-cell battery and is not excluded.
Zales	Zales’ repair services page specifically includes watch battery replacement among its watch and jewelry services.	Ask your local store for timing and price because the page does not publish a flat nationwide fee.

When buying the battery yourself makes sense

Buying from Target makes sense when you already know the exact battery type and your watch has a straightforward back. That is usually more realistic for inexpensive quartz watches than for sealed, water-resistant, or sentimental pieces.

When not to DIY

Batteries Plus says its service is limited to devices that use button or coin-cell batteries, and that smartwatches and some fitness trackers are excluded. If your watch has water resistance, a snap-back you have trouble opening, or a case you do not want scratched, professional service is the safer choice.

How to check local options before you go

Use Target’s store locator to verify your local store details and service listings.
Call the repair shop first and ask whether they service your specific watch brand and case style.
Ask whether the shop installs customer-supplied batteries before you buy one separately.

Bottom line

Target is currently a place to buy watch batteries, not a place that publicly advertises installing them. For a standard quartz watch, a dedicated battery or jewelry repair counter such as Batteries Plus or Zales is the clearer next step.