Does Amazon Do Price Adjustments in 2024?

Thomas Joseph

Amazon is, by far, one of the most successful American e-commerce giants. The company’s competitive edge stems from its wide range of products and the convenient shipping concept that it uses to deliver the items to consumers. Even so, not much is known as to whether or not the company frequently adjusts its prices to reflect market trends. So, does Amazon have a price adjustment policy? Let’s find out…

Price adjustment is one of the methods used by businesses to remain competitive. This common practice does not only ensure affordability but also ensures that prices reflect the latest market trends. In this post, we have dissected the question of whether or not Amazon will have a price adjustment policy in 2024.

Table Of Contents

Does Amazon Do Price Adjustments In 2024?

Amazon does not provide traditional price adjustments where you get a refund if you find a product you purchased at a lower price within a set timeframe.

Price adjustment, also called price protection, is a retail practice that involves partially refunding part of the price of a product to a customer if they happen to show proof that the product is sold at a lower price elsewhere. As you can tell, the practice is not only expensive to retailers but can also be time-consuming.

In the current retail market, price adjustment doesn’t work because technology has made it much easier to adjust prices to match the competition. While it was a thing back in the day, some businesses used it to boost their sales, it’s no longer popular in the current day and age.

This means, that it’s highly unlikely that a customer will show up with a catalog or newspaper showing a commodity priced lower than the market price at a retail outlet such as Amazon and expect to walk away with some cash in a refund.

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Why Doesn’t Amazon Make Price Adjustments?

Price adjustment, also called price protection, provides a great opportunity for consumers to get some cash back or whatever form of compensation. Considering how expensive and resource-intensive price adjustment practice is, most retailers have parted ways with it. Amazon is no exception.

Digitization has made competitive pricing all too breezy, thanks to web scraping technology that makes it very easy to collect data on price along with other market stats from competitors. That makes it hard for businesses in the current age to have to deal with such an expensive practice as a price adjustment.

When Did Amazon Stop Price Adjustments?

Amazon stopped price match and price adjustment policies in 2018. Since then, Amazon has made extensive use of price tracking technology to modify and make its prices more attractive to buyers. That notwithstanding, you can

What are Amazon Price Adjustment Alternatives?

Unlike other retailers, Amazon uses high-tech price tracking to keep its prices low and appealing to customers. Now that the retail giant no longer supports price adjustment, what other alternatives does it offer? Find the details below:

Step 1: A 30-day return policy: The policy applies to goods bought directly from Amazon but not those sold to a consumer by a third-party merchant with a different return policy. The policy allows shoppers to return any merchandise that doesn’t meet their expectations.

Step 2: Daily discounts: Daily discount deals come in the form of offers on different products and services sold in-store and online.

Step 3: Amazon Coupons. Since you cannot bargain directly for price modification from Amazon, you can scroll through their page to clip several coupons. On the product listing page, go through the items with coupons and choose what suits you. That way, you will end up saving some money.

Does Amazon Offer Competitive Pricing?

Generally, prices on Amazon are pretty competitive even though it has no room for price modifications. By utilizing extensive digital tracking technology and analytics to track prices, Amazon has been able to stay competitive, thus maintaining its customers.

Amazon’s dominance in the e-commerce industry is partly due to its competitive pricing strategy. When someone wants to shop online, the first thing that comes to their mind is Amazon. The reason is that it is such a prominent, renowned, and trusted brand. Many people regard Amazon as a monopoly; this gives it an added advantage over other smaller competitors.

In addition, it is a strong brand. Its name always appears on social media and other digital platforms, thus making it easier for people to get to know about it and the deals it offers at a given time.

Can You Get Refunds on Amazon?

Amazon offers competitive prices and Daily Deals, but it also has an excellent return policy. The return policy makes up for the lack of price adjustments. Some products can be returned within 30 days with a full refund. However, this only applies to goods bought directly from Amazon. That sort of makes up for the lack of price adjustment by the retail giant.

Other buyers may order the same item at a lower price as the return of that product is being processed. But, avoid going overboard on returning goods to Amazon. The company will continuously monitor your account activity, especially if you return goods over 10% of those ordered.

In case of any suspicious activity with your account, which may include too many refunds, Amazon will contact you. Therefore you should not be worried.

In addition, Amazon can partially refund you before returning the product. To get an Amazon refund without return, you must contact the company from your account directly. Select the 'problem with order' option to explain what the problem is with your order. Based on your explanation, Amazon will determine whether you qualify for a refund or not.

This refund without return option mainly applies to issues related to damaged items or late deliveries. However, if you are not satisfied with your experience on Amazon, you can still go ahead and give it a try. You could be lucky to get a price adjustment or, better yet, a partial refund.

How Do You Get a Price Adjustment on Amazon?

As aforementioned, you can still get some price adjustments on Amazon, even though the company has made it official that they no longer offer price adjustments. There’s a workaround: Here’s how to go about it:

Step 1: Log in to your Amazon account and then proceed to the help page. On the help page, click on “Need More Help” option at the bottom of the page, and then on the next window, select “Contact Us”.

Step 2: Proceed to Most Recent purchases. If you do not get the one you want to inquire about, click “Choose a Different Order,” and then select the item you want from the pop-up window and click “Done”.

Step 3: From the drop-down menu that appears, choose “Return and Refunds”. Fill in the blank “Partial Refund Price Change” form and submit. You can then give them a call, start a live chat or send them an email.

Step 4: Amazon customer support will then get back to you to discuss the matter further. If the issue is genuine, you should be able to get your refund, or they’ll advise on what other appropriate steps you can take going forward.

Does Amazon Offer a 30 - Day Price Guarantee?

Yes, Amazon has a 30-day price guarantee. However, Amazon does not publicize this 30- day price guarantee as it does the 30- day return policy. Here’s how the 30- day price guarantee works on Amazon. All you are to do is pay attention to the price trends on the retail platform after you have purchased an item. The monitoring should go on for the next 30 days.

If the price for the item you ordered drops within that period, you are eligible for a refund of the difference in price. All you’ll have to do is contact Amazon and then present your evidence or price reduction within the said period, and then they will process it and reimburse you the difference.

Something to note about the 30-day price guarantee policy on Amazon:

According to the Amazon pricing page, only preordered items are eligible for a refund upon price reduction. That’s to say, if a customer orders an item today and the price goes down before it is delivered, a refund shall be made. However, if the price reduction happens after the item is delivered, the customer won’t be eligible for a refund under the 30 –day price guarantee.

If you are a frequent Amazon shopper, always be on the lookout for offers and deals, especially during the festive season.

How to Get a Partial Refund on Amazon?

A partial refund is considered when the price of an item does not match the price at which the item is bought. If eligible, Amazon will give you a portion of the original price of the item. Here’s how to get a partial refund on Amazon:

Step 1: On Amazon Seller Central, click on Orders and then select Manage Returns. Go ahead and select the order you’d wish to get a refund on.

Step 2: Once you have identified the specific order, select Issue Refund and then provide a reason for the Refund.

Step 3: Tap on the Apply Refund Reduction button to get your partial refund. Here, you shall grade the condition of the item returned. If the item was accepted back after the return window, select Item Shipped Outside of Return Window. Next, you will be required to upload a photo of the returned item on which you wish to get a partial refund.

Step 4: Select either Charge or Refund Return Shipping. A buyer can be liable for shipping charges if he or she changes his mind about the item returned. But, if the returned item was for reasons that can be blamed on the company, shipping charges shall be excluded.

Step 5: To finish the process, click Submit Refund

Does Amazon Offer Post-Purchase Price Adjustment?

Amazon relies on price monitoring on a regular basis to stay competitive. It offers typical discounts on various items to its clients, thus eliminating the traditional price adjustment methods. Though it used to offer price adjustment up until 2018, Amazon no longer has the price protection offer currently. However, customers can opt for other alternatives, such as partial refunds upon the return of their orders.

What is Automate Pricing Tool on Amazon Seller Central?

Automate Pricing is a tool that enables the seller to adjust the prices automatically on specific SKUs as long as it is within the predetermined rules. For instance, this can be used to re-price an item you have selected if you want to keep a product in the buy box to avoid another customer winning the same thing.


That brings us to the end of our post. Even though Amazon no longer offers price adjustments on products, there are a number of other ways by which you can get a refund on products. All you need to do is follow the steps outlined above to get it done.

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