Best Vegetarian Peanuts (March 2024) - Rated by CherryPicks' Experts

At a Glance: Our Top Picks

Top 1

Rani Peanuts, Raw Whole With Skin (uncooked, unsalted) 80oz (5lbs) 2.27kg Bul...

9.9
CPR Score
Top 2

6 X160g Thai Koh-kae Salted Peanuts Vegetarian Cereal Snack of Thailand By Th...

9.7
CPR Score
Top 3

Plantation Dark Chocolate Peanuts - 2 PACK Kosher & Gluten Free Select Time H...

9.6
CPR Score
Tips


Our Vegetarian Peanuts Ranking is based on our detailed analysis of 84 Vegetarian Peanuts and over 104,664 customer reviews. We have compiled the top 30 Best Vegetarian Peanuts you might be interested in and ratings based on product features.

* Cherrypicksreviews.com is reader-supported, Our editor review, and recommend the best products based on extensive data analysis, if you click on the product links, we may earn a commission through qualifying products purchased.

The Best Vegetarian Peanuts Rated by CherryPicks

Market Overview
Vegetarian Peanuts Reviewed
  • Reviews Analyzed: 104,664 Items
  • CPR Avg. Rating: 8.5 / 10
30 Products Evaluated
  • Highest Price: $64.99
  • Lowest Price: $4.49
  • Avg. Price: $19.09
Price Disclaimer

Top 30 Vegetarian Peanuts on Amazon (Verified You can Buy)

Rani Peanuts, Raw Whole With Skin (uncooked, unsalted) 80oz (5lbs) 2.27kg Bulk ~ All Natural | Vegan | Gluten Friendly | Fresh Product of USA ~ Spanish Grade Groundnut/Red-skin

Rani Brand Authentic Indian Products
5.0 Pounds

Ratings for Rani Brand Authentic Indian Products (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Rani Brand (Manufacturer / Brand Owner) 2,166

Features

🥜Fresh! Product of USA, All Natural Spanish #1 Grade. Unsalted, Uncooked Raw Red-skin Peanuts,
🥜USDA Inspected and Approved, Non-GMO, No Preservatives, Gluten Friendly.
Show More
Top 2

6 X160g Thai Koh-kae Salted Peanuts Vegetarian Cereal Snack of Thailand By Thai Dd

0.3527 Pounds

Ratings for 6 X160g Thai Koh-kae Salted Peanuts Vegetarian Cereal Snack of Thailand By Thai Dd (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
GiveOrBuy -
1million -
RADA -

Features

Thai Koh-kae Salted Peanuts Vegetarian Cereal Snack
6 X160g

Plantation Dark Chocolate Peanuts - 2 PACK Kosher & Gluten Free Select Time Honored Virginia Recipe Dark Chocolate Covered Peanuts (2-12 oz Tins)

Plantation Peanuts
4.0 x 10.0 x 4.0 Inches
1.5 Pounds

Ratings for Plantation Peanuts (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Mrs. Bryant's Specialty Foods & Sauces -
Being Well Essentials -

Features

All Natural, Healthy, Tasty, Kosher, Gluten Free
Pure dark chocolate double-dipped Virginia peanuts
Show More

Peanuts in Shell Animal Bird Feed - 10LB

AA Plus
9.9495 Pounds

Ratings for AA Plus (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
AA PLUS SHOP -

Features

Great Nutritious Meal for Birds - Each bag contains 10lb of Peanuts
Common Birds include - Chickadees, Titmice, Woodpeckers, Jays and Nuthatches
Show More

Manzela Japanese Style Peanuts 10 count 6.35oz. each / Cacahuates Estilo Japonés 10pz de 180grs

manzela
2.3 Pounds

Ratings for manzela (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Shop Simply Good 4,674
OneLuckyDay -
Cali Cove Trading Company Inc. 4,159
Rocky Mountain Wholesale 5,261
Memories From Home -
Loteria Candy Co. -

Features

Flour Coated Peanuts Japanese
Cacahuate Manzela Estilo Japones Cocktail
Show More

The Peanut Shop of Williamsburg Hot Habanero Chile Pepper Nuts, 10.5-Ounce Tin

The Peanut Shop of Williamsburg
89652
0.6563 Pounds

Ratings for The Peanut Shop of Williamsburg (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -

Features

Super Extra Large Virginia Peanuts, handcooked and covered with our Extra Hot seasonings
Gluten Free Ingredients
Show More

Amazon Brand - Happy Belly Roasted and Salted Peanuts, 44 Ounce

Happy Belly
9.0 x 3.5 x 12.0 Inches
2.75 Pounds

Ratings for Happy Belly (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -

Features

One 44-ounce stand-up, resealable bag.
Packaging might vary
Show More

Belmont Peanuts Sea Salt and Black Pepper Virginia Peanuts, 25oz, Farms Collection

Belmont Peanuts
6.2 x 6.2 x 4.25 Inches
1.5625 Pounds

Ratings for Belmont Peanuts (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Belmont Peanuts -

Features

Perfectly roasted, gourmet cocktail peanuts tossed with premium natural sea salt and black pepper make these the perfect food for snacks, or lunch on the go
Each peanut is perfectly salted and packed with protein and no preservatives to make this a savory and healthy snack to give you the energy you need
Show More

Oregon Farm Fresh Snacks Toffee Peanuts - Sun-Baked Sweet Peanuts Covered in Toffee - Locally Made Butter Toffee Peanut Snack - All Natural Ingredients - Resealable Bag Guarantees Freshness - (24oz)

Oregon Farm Fresh Snacks
3.5 x 5.5 x 9.5 Inches
1.5 Pounds

Ratings for Oregon Farm Fresh Snacks (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Oregon Farm Fresh Snacks 4,408

Features

A SMART SNACK: Smart snacking is serious business. Keeping an eye on what you eat? Watch a bag of these toffee peanuts empty in record time! Toffee covered peanuts gives you a hefty dose of protein and omegas, and they instantly satisfy your craving for crunch. The crunchy toffee tops it off and lends a sweet treat to your palette.
SWEET & SAVORY: Move over kettle corn, you’ve met your match! It’s far more pleasing than popped air! Our butter toffee peanut snack offers a perfect combination of sweet n’ salty snacking satisfaction. Put this party favorite at your next shindig and watch them disappear (or better yet, keep them tucked away for yourself!)
Show More

Roasted Unsalted Peanuts 5 Pounds (80oz) By We Got Nuts – Premium Quality Kosher Peanut – Healthy & Natural Rich Flavor Snack – Great For DIY Homemade Peanut Butter – Air-Tight Resealable Bag Package

We Got Nuts
5.0 Pounds

Ratings for We Got Nuts (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
We Got Nuts 1,073

Features

ONLY EVERYBODY’S FAVORITE NUT AROUND THE WORLD: Ask anyone what their favorite kind of nut is, and the response you can more often than not expect to get is peanuts. With We Got Nuts, you can now have 5 lbs of delicious peanuts – roasted, unsalted, and absolutely irresistible!
PERFECT FOR 100% PURE HOMEMADE PEANUT BUTTER: Know what’s better than peanut butter? Your own homemade peanut butter, made exclusively from peanuts you KNOW and TRUST to be pure, organic, and totally free of all additives. With these peanuts, there’s only one question you have to answe; smooth or chunky?
Show More
Top 11

VINOD FOOD Roasted unsalted peanuts 14 Oz. (Pack of 2) Nitrogen Packing, Fresh & Whole seeds unsalted peanuts, Gives strength and keeps the heart healthy, Without skin, Pure vegetarian, Salt free

Vinod Food

Ratings for Vinod Food (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Vinod Food -
Top 12

Whitley’s Salted Virginia Peanuts – Super Extra Large 'Home Cooked' Virginia Peanuts (20 Ounce Tin)

Whitley's
5.13 x 5.13 x 3.69 Inches
1.59 Pounds

Ratings for Whitley's (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Whitley's Peanut Factory Inc -

Features

HIGHEST QUALITY: Each batch of Virginia Peanuts is hand cooked to perfection with the highest quality ingredients. We choose only the highest quality, Super Extra Large Virginia Peanuts which are hand selected for their size and freshness.
ALL NATURAL & FRESH: Our All Natural Virginia Peanuts boast: No Preservatives or Additives, No Cholesterol, No Trans Fats, No Added Sugars, and are Gluten Free, Plant Based, & Vegetarian & Vegan. Additionally, our vacuum sealed tin provides maximum freshness. One bite and you'll taste why these Virginia Jumbo Peanuts are our most popular selection. "Like no other peanut you've ever tasted!"
Show More

PLANTERS Salted Cocktail Peanuts, Party Snacks, Plant-Based Protein, 2.19 lb Jar

Planters
00029000076150
5.0 x 8.0 x 6.0 Inches
2.19 Pounds

Ratings for Planters (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -

Features

COCKTAIL PEANUTS: Go nuts for smart snacking with PLANTERS Cocktail Peanuts. Made with simple ingredients, these peanuts have a savory flavor and are a good source of essential nutrients
PLANTERS NUTS: This 2lb 3oz resealable jar of PLANTERS Cocktail Peanuts contains about thirty-five 1 ounce servings and features a resealable lid designed to lock in long-lasting freshness
Show More

FERIDIES Super Extra Large Salted Virginia Peanuts - 36oz can

FERIDIES
2.25 Pounds

Ratings for FERIDIES (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
FERIDIES -

Features

SUPERIOR QUALITY - FERIDIES Virginia Peanuts are cooked in pure peanut oil and lightly salted to maintain the peanuts distinctive flavor and healthy qualities.
THE NATURAL CHOICE - Our peanuts contain No Preservatives, No Cholesterol, and No Trans Fat making is a great choice for the healthy minded individual. Peanuts are also a great source of protein, vitamins, and minerals which are essential for good health.
Show More
Top 15

VINOD FOOD Roasted Salted Peanuts 14 Oz. (Pack of 2) Nitrogen Packing, Fresh & Whole Seeds Salted Peanuts, Gives Strength and Keeps The Heart Healthy, Without Skin, Pure Vegetarian

Vinod Food

Ratings for Vinod Food (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Vinod Food -

Hubs Salted Virginia Peanuts 2 Pack of 40oz Cans

Hubbard Peanut Company
2.5 Pounds

Ratings for Hubbard Peanut Company (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Hubs Peanuts -

Features

Virginia's oldest continuously family owned and operated peanut processor
Exceptional flavor on our XXL Virginia peanuts selected from the top 1% of the crop
Show More

Kirkland Signature Super XL VA Peanuts, 40 Ounce, Light Brown

Kirkland Signature
222490
6.0 x 6.0 x 6.0 Inches
2.4978 Pounds

Ratings for Kirkland Signature (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
AllyDayi 411
Celeste Prime -
SwifTradeLLC 2,668
A&H Rehman Wholesale -
Epic Gifts LLC -

Features

The package length of the product is 12.7 centimeters
The package width of the product is 15.5 centimeters
Show More

Peanuts Dry Roasted Unsalted, Blanched, 5 Pound Bulk Bag - We Got Nuts,

We Got Nuts
7.0 x 3.0 x 4.0 Inches
2.0 Pounds

Ratings for We Got Nuts (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
We Got Nuts 1,073

Features

Roasted Unsalted Jumbo Peanuts, Blanched, 5 Pound Bulk Bag
Get a full refund or replacement within 30 days if you are not completely satisfied
Show More

PLANTERS Salted Peanuts, 1 oz. Bags (48 Pack) - Snack Size Peanuts with Sea Salt & Simple Ingredients - Convenient Snacking - On the Go Snacks - Kosher

Planters
00029000077911
0.63 x 2.25 x 5.25 Inches
3.0865 Pounds

Ratings for Planters (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -
Global Supplies NY 1,139
Fadi delivery 7,310
Freedom_Industrial -
The Enlightenment Shop -

Features

One 1 oz bag of PLANTERS Salted Peanuts
PLANTERS Salted Peanuts are made with three simple ingredients: peanuts, peanut oil and sea salt
Show More

Planters Lightly Salted Dry Roasted Peanuts, 16.0 oz Jar (Pack of 6)

Planters
00029000013872
10.88 x 7.25 x 7.55 Inches
0.4363 Pounds

Ratings for Planters (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -

Features

Six 16 oz. jar of Planters Lightly Salted Dry Roasted Peanuts
Planters Lightly Salted Dry Roasted Peanuts are dry roasted without oil for crunchy texture
Show More

Planters Limited Edition Classic Peanuts (8 ct Pack, 6 oz Canisters)

Planters
10029000019468
12.562 x 6.313 x 3.5 Inches
0.38 Pounds

Ratings for Planters (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -

Features

Eight 6 oz canisters of Planters Classic Peanuts
Top 22 Best Peanuts

Planters Lightly Salted Cocktail Peanuts (12 oz Canister)

Planters
00029000071858
4.0 x 4.0 x 3.5 Inches
0.75 Pounds

Ratings for Planters (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Since 1901 1,130
Blackheath -

Features

Heart Healthy
50% less sodium than planters cocktail peanuts
Show More
Top 23

VINOD FOOD Roasted peanuts (Salted) 14 Oz. (Pack of 2) Nitrogen Packing, Fresh & Whole seeds salted peanuts, Gives strength and keeps the heart healthy, With skin, Pure vegetarian

Vinod Food

Ratings for Vinod Food (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Vinod Food -

Planters Salted Peanuts (56 oz Canister)

Planters
00029000071506
6.22 x 6.22 x 6.13 Inches
3.5 Pounds

Ratings for Planters (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -
FascinatingProducts -

Features

Planters Salted peanuts are made with three simple ingredients: peanuts, peanut Oil and sea salt
Top 25

Honey Roasted Peanuts by It's Delish, 1 lb Bulk | Gourmet Peanut Nuts in Honey Sugar Coating, Sweet & Salty Nut Snack - Non-Dairy, Kosher Parve

It's Delish
1.0 Pounds

Ratings for It's Delish (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Its Delish 3,501

Features

Premium Peanuts with a well seasoned coating for a mouthwatering treat
These Peanut nuts make an awesome treat for work, home or the gym
Show More

Hampton Farms No Salt Roasted In Shell Peanuts, 5 lb. Bag

Hampton Farms
262400
16.0 x 9.0 x 3.0 Inches
5.0 Pounds

Ratings for Hampton Farms (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
VitaCrush -
Wicked Games, LLC -
pmjsales -
Sam's Club Organizerus -
GLV Merchtopia -
US MART LLC -

Features

In shell peanuts
A crunchy and healthy snack
Show More

Belmont Peanuts Sea Salt Virginia Peanuts, 25oz, Farms Collection

Belmont Peanuts
6.2 x 6.2 x 4.25 Inches
1.5625 Pounds

Ratings for Belmont Peanuts (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Belmont Peanuts -

Features

Perfectly roasted, gourmet cocktail peanuts tossed with premium natural sea salt make these the perfect food for snacks, or lunch on the go
Each peanut is perfectly salted and packed with protein and no preservatives to make this a savory and healthy snack to give you the energy you need
Show More
Top 28

Kimlan Thai Peanut Gluten (2 Pack, Total of 28oz)

Kimlan
1.75 Pounds

Ratings for Kimlan (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Aserson 202
MISTERPEN -

Features

Kimlan Peanut Gluten uses only the best peanuts from Yunlin. Only the freshest, sweetest, and most tender gluten is used.
The best ingredients along with Kimlans special marinade results in golden gluten that is suitable for a snack and vegetarian friendly.
Show More

Toffee Boy's Butter Toffee Peanuts - 45 Oz Jar - Family Recipe, Fresh and Hand Cooked, Gluten Free, Real Ingredients, No Preservatives, The PERFECT Holiday Gift

Two Nutty Brothers
2.8125 Pounds

Ratings for Two Nutty Brothers (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Two Nutty Brothers - Premium Snacks -

Features

FAMILY RECIPE: Toffee Boy’s Butter Toffee Peanuts are made with a family recipe originally developed in 1986. Our company takes pride in providing our customers with the most simply made and fresh Butter Toffee Peanuts! From our kitchen to yours - Happy Snacking!
THREE INGREDIENTS: Only three ingredients are used to coat our peanuts - real premium butter, sugar, and salt. There are no preservatives added to our toffee peanuts.
Show More

Hoody's In-Shell Classic Roast Peanuts Unsalted 5 Pounds

Hoody's
16.5 x 9.0 x 4.0 Inches
5.0 Pounds

Ratings for Hoody's (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Market global 218
BananaJuice 1,884
G & S Store 6,633
Kimeco 5,242
Royal Store -
Infinite Emporium llc -

Top 10 Vegetarian Peanuts - Verified to Buy (Mar. 2024)

Top 10 Vegetarian Peanuts Brands on Amazon

Here is the list of top-rated brands that were evaluated by CherryPicks.

  • Rani Brand Authentic Indian Products
  • Plantation Peanuts
  • AA Plus
  • manzela
  • The Peanut Shop of Williamsburg
  • Happy Belly
  • Belmont Peanuts
  • Oregon Farm Fresh Snacks
  • We Got Nuts
  • Vinod Food

Related Vegetarian Peanuts Guides

For more personalized Vegetarian Peanuts guides, Check those pages,


Top 10 Vegetarian Peanuts Sellers: CPR Seller Rank List

CPR sellers rank is based on CherryPicks-AI bestselling ranking system that helps us analyze each seller's sales trends. The List of top seller ranks is our in-house data, essential for our product ranking to help you make the right shopping choice.

Rank Name Yearly Feedbacks Avg. Ratings
🥇 Aserson 8,985 4.9
🥈 Market global 8,281 4.8
🥉 AllyDayi 5,688 4.6
4 Since 1901 3,337 4.9
5 We Got Nuts 3,039 4.9
6 Global Supplies NY 2,932 4.7
7 BananaJuice 2,130 4.9
8 Rani Brand (Manufacturer / Brand Owner) 1,940 4.9
9 SwifTradeLLC 1,650 4.9
10 Its Delish 1,358 4.6
View or download top Vegetarian Peanuts seller & rating report
Aserson [8985] Market global [8281] AllyDayi [5688] Since 1901 [3337] We Got Nuts [3039] Global Supplies NY [2932] BananaJuice [2130] Rani Brand (Manufacturer / Brand Owner) [1940] SwifTradeLLC [1650] Its Delish [1358] Aserson 23% Market global 21% AllyDayi 14% Since 1901 8% We Got Nuts 8% Global Supplies NY 7% BananaJuice 5% Rani Brand (Manufacturer / Brand Owner) 5% SwifTradeLLC 4% Its Delish 3%

[Get] Vegetarian Peanuts Deals (✅Exclusively for Prime)

What does "Amazon Fulfilled" Mean?

Amazon Fulfilled refers to products handled by Amazon's logistics, which indicates that the product is stored, packed, and shipped by Amazon from one of its fulfillment centers.

When you order a product that is "Amazon Fulfilled," Amazon takes care of the storage, packing, shipping, and customer service for that product. This often ensures quicker delivery and better customer service compared to products that are not fulfilled by Amazon. It also means that the product is eligible for Amazon's return policy.

What does "Prime" Mean?

"Prime" refers to Amazon Prime Member (Join Amazon Prime Now), which indicates eligibility for Prime benefits. When you see "Prime" next to a product on Amazon, This generally means that if you are  an Amazon Prime member, you can get free two-day shipping on that product, and sometimes even same-day or one-day shipping depending on your location.

Prime members also have access to other benefits, including 2-Day ShippingExclusive Member DealsPrime VideoBuy With PrimeAmazon MusicPrime Gaming, and more.

Shop Prime Vegetarian Peanuts Deals

What does "Free Shipping" Mean?

"Free Shipping" means that you will not be charged additional fees for the shipping of that product. However, unlike "Prime," which usually guarantees fast two-day shipping, "Free Shipping" doesn't necessarily mean fast shipping.

Sometimes there might be a minimum purchase requirement to qualify for free shipping if you are not a Prime member. For Prime members, the "Free Shipping" usually refers to the free two-day shipping that is one of the benefits of the Prime membership.


Why Should You Trust Us?

Now hundreds and thousands of Pantry Staples, Snack Foods supplies are available on Amazon, Picking the right one is not easy, and that may take a lot of your time, Right? and What is the best Vegetarian Peanuts to buy for new March 2024?

CherryPicks’s Methodology for Evaluating Vegetarian Peanuts

We developed the CherryRatings-AI system to identify and score reviews and the CherryPicks-AI ranking system that uses TensorFlow framework to generate the best list, It will help us evaluate Pantry Staples, Snack Foods items that sell on Amazon. The score of items is based on over ten parameters such as analyzing customer review content, product reviewing rating statistics, brand reputation evaluation, comparing product price with features, etc, You can visit How We Rank to learn more in detail.

We collected and analyzed 84 of Vegetarian Peanuts reviews based on our selection criteria. It helped us shortlist the top qualified and rated Vegetarian Peanuts for Pantry Staples, Snack Foods, We found that most customers choose Vegetarian Peanuts with an average price of $19.09, and the top brands are Happy Belly, Kirkland Signature, Planters, Rani Brand Authentic Indian Products, We Got Nuts, Hampton Farms, The Peanut Shop of Williamsburg, Hoody's, FERIDIES, manzela, Belmont Peanuts, Oregon Farm Fresh Snacks, Two Nutty Brothers, Kimlan, It's Delish, Hubbard Peanut Company, AA Plus, Whitley's, Plantation Peanuts And Vinod Food. 

Then our expert-level editors reviewed all those quality items and selected the top 30 Vegetarian Peanuts for you, We have researched hundreds of sellers and picked the top sellers for Pantry Staples, Snack Foods, including Aserson, Market global, AllyDayi, Since 1901, We Got Nuts, Global Supplies NY, BananaJuice, Rani Brand (Manufacturer / Brand Owner), SwifTradeLLC, Its Delish, Cali Cove Trading Company Inc. And Oregon Farm Fresh Snacks. The Rani Peanuts, Raw Whole With Skin (uncooked, un... are available for purchase right now, and The seller of #1 rank product has received honest feedback from 2,475 consumers with an average rating of 4.6.

We've helped a lot of satisfied users get the right Grocery & Gourmet Food product based on their needs, and save lots of time for them to pick Vegetarian Peanuts to buy.


Written By Jack C. Haman

Looking for a great home and kitchen product reviewer? Jack is here to make sure you only buy the best home items for your budget. He is good at product testing, pushing them beyond their limits to discover what isn't obvious from just using products casually.