Best GMO-Free Peanuts (May 2023) - Rated by CherryPicks' Experts

At a Glance: Our Top Picks

Top 1

Baar Expeller, Cold Pressed Peanut Oil from Roasted Peanuts Grown in the Unit...

9.9
CPR Score
Top 2

Roasted Unsalted Peanuts 5 Pounds (80oz) By We Got Nuts – Premium Quality Kos...

9.8
CPR Score
Top 3

PLANTERS Cocktail Peanuts, 35 oz. Resealable Jar - Heart Healthy Peanuts - A ...

9.6
CPR Score
Tips


Our team has analyzed 93 products of different Pantry Staples, Snack Foods brands, including Happy Belly, Kirkland Signature, Planters, NUTS - U.S. - HEALTH IN EVERY BITE !, We Got Nuts, Sunfood Superfoods, Hampton Farms, Virginia Diner, The Peanut Shop of Williamsburg, Baar, FERIDIES, Belmont Peanuts, Carolina Nut Company, Brand of Hampton Farms, Bad Byron's, Fruidles, Nutstop.com, Don Ponchos, Its Delish, THE AMISH ECO-FARM, Hubbard Peanut Company, WAKEFIELD PEANUT COMPANY A TRADITION OF EXCELLENCE SINCE 1965, Beyond Nature, Whitley's, Royal Oak Peanuts And Tennessee Peanut Company. The following list of top 30 GMO-Free Peanuts is prepared for the customers by analyzing and comparing different 93 GMO-Free Peanuts reviews.

* Cherrypicksreviews.com is reader-supported, Our editor review, and recommend the best products based on extensive data analysis, if you click on the product links, we may earn a commission through qualifying products purchased.

The Best GMO-Free Peanuts Rated by CherryPicks

Market Overview
GMO-Free Peanuts Reviewed
  • Reviews Analyzed: 55,951 Items
  • CPR Avg. Rating: 8.5 / 10
30 Products Evaluated
  • Highest Price: $59.95
  • Lowest Price: $5.32
  • Avg. Price: $21.91
Price Disclaimer

Top 30 GMO-Free Peanuts on Amazon (Verified You can Buy)

Baar Expeller, Cold Pressed Peanut Oil from Roasted Peanuts Grown in the United States - Kosher - GMO and Solvent Free (16 Ounces)

Baar
1.0 pounds

Ratings for Baar (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Baar Products, Inc -

Features

Cold Pressed from Roasted Peanuts
For Massage: Nutrients for Ligaments, Muscles & Nerves
Show More

Roasted Unsalted Peanuts 5 Pounds (80oz) By We Got Nuts – Premium Quality Kosher Peanut – Healthy & Natural Rich Flavor Snack – Great For DIY Homemade Peanut Butter – Air-Tight Resealable Bag Package

We Got Nuts
5.0 Pounds

Ratings for We Got Nuts (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
We Got Nuts 993

Features

ONLY EVERYBODY’S FAVORITE NUT AROUND THE WORLD: Ask anyone what their favorite kind of nut is, and the response you can more often than not expect to get is peanuts. With We Got Nuts, you can now have 5 lbs of delicious peanuts – roasted, unsalted, and absolutely irresistible!
PERFECT FOR 100% PURE HOMEMADE PEANUT BUTTER: Know what’s better than peanut butter? Your own homemade peanut butter, made exclusively from peanuts you KNOW and TRUST to be pure, organic, and totally free of all additives. With these peanuts, there’s only one question you have to answe; smooth or chunky?
Show More

PLANTERS Cocktail Peanuts, 35 oz. Resealable Jar - Heart Healthy Peanuts - A Good Source of Essential Nutrients - Made with Simple Ingredients - Kosher

Planters
00029000076150
5.0 x 8.0 x 6.0 Inches
2.19 Pounds

Ratings for Planters (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -

Features

COCKTAIL PEANUTS: Go nuts for smart snacking with PLANTERS Cocktail Peanuts. Made with simple ingredients, these peanuts have a savory flavor and are a good source of essential nutrients
PLANTERS NUTS: This 35 ounce resealable jar of PLANTERS Cocktail Peanuts contains about thirty-five 1 ounce servings and features a resealable lid designed to lock in long-lasting freshness
Show More

Beyond Nature Dry Roasted Peanuts, Vacuum Sealed, Non GMO, No Oil & No Salt, Low Carb, Gluten Free, Keto Friendly & Vegan Snack, 2 LB (32 oz)

Beyond Nature
2.0 Pounds

Ratings for Beyond Nature (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
TeaAroma Inc. -

Features

Fresh and Flavorful: We source the freshest, most delicious peanuts directly from Southwest Texas’ farms to bring you a treat that's perfect for snacking, desserts, baking, and international cuisine
Fresh and Flavorful: We source the freshest, most delicious peanuts directly from Southwest Texas’ farms to bring you a treat that's perfect for snacking, desserts, baking, and international cuisine
Show More

Wakefield Virginia Premium Grade Raw Cocktail Peanuts Medium, 10 lbs

WAKEFIELD PEANUT COMPANY A TRADITION OF EXCELLENCE SINCE 1965
16.0 x 8.0 x 4.0 Inches
10.0 pounds

Ratings for WAKEFIELD PEANUT COMPANY A TRADITION OF EXCELLENCE SINCE 1965 (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Monroe Systems for Business 8,603

Features

NATURAL unsalted, shelled peanuts from the most current peanut crop available
DO NOT consume raw peanuts. Always cook before consumption
Show More

Carolina Nut Co. Hand-Roasted Peanuts in Your Choice of 8 Different Seasonings- 3/12 oz. Cans (Dill Pickle)

Carolina Nut Company
0.75 pounds

Ratings for Carolina Nut Company (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
ArtsiHome 552
Capital Supply 2,110
Evenu 1,155

Features

Carolina Nut specializes in unique flavored peanuts. Gently hand-roasted and completely covered with seasonings, each of our flavored peanuts are hand crafted in Henderson, North Carolina. They are a true gourmet food delight.
Delicious dill-flavored peanuts pack a salty vinegar punch with a hint of garlic. These peanuts add zip to snack time!
Show More

The Peanut Shop of Williamsburg Hot Habanero Chile Pepper Nuts, 10.5-Ounce Tin

The Peanut Shop of Williamsburg
89652
0.6563 Pounds

Ratings for The Peanut Shop of Williamsburg (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -

Features

Super Extra Large Virginia Peanuts, handcooked and covered with our Extra Hot seasonings
Gluten Free Ingredients
Show More

Amazon Brand - Happy Belly Roasted and Salted Peanuts, 44 Ounce

Happy Belly
9.0 x 3.5 x 12.0 Inches
2.75 Pounds

Ratings for Happy Belly (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -

Features

One 44-ounce stand-up, resealable bag.
Packaging might vary
Show More

Royal Oak Virginia Raw Out Of The Shell Peanuts, 6 Pound Bags (Pack of 2)

Royal Oak Peanuts
160.0 ounces

Ratings for Royal Oak Peanuts (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Royal Oak Peanuts -

Features

RAW Two 6-pound bags (total of 12 pounds)
Royal Oak Peanuts states these peanuts in these containers are raw and have been inspected by the USDA but still may contain bacteria, and if not cooked properly could cause illness. For your protection, any peanuts labeled as RAW must be cooked prior to consumption.
Show More

Don Poncho’s | Unsalted Peanuts In The Shell | Peanuts In Shell For Squirrels | Roasted In-Shell | Virginia Peanuts | Premium USA Grown | Net Wt. 2 lbs

Don Ponchos
2.0 pounds

Ratings for Don Ponchos (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Great Valley Distribuitors -

Kirkland Signature Super XL VA Peanuts, 40 Ounce, Light Brown

Kirkland Signature
222490
6.0 x 6.0 x 6.0 Inches
2.4978 Pounds

Ratings for Kirkland Signature (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
AllyDayi 251
Celeste Prime -
SwifTradeLLC 2,639

Features

The package length of the product is 12.7 centimeters
The package width of the product is 15.5 centimeters
Show More

Gourmet Roasted Salted Peanuts by It's Delish, 5 lbs Bulk

Its Delish
5.0 Pounds

Ratings for Its Delish (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Its Delish 2,870
Johny's Shop -
Just Superb -

Features

Delicious premium quality peanuts with the perfect crunch!
Various sizes
Show More

Sunfood Superfoods - Jungle Peanuts Raw Organic - Unique Heirloom Variety- True, Original Rare Form of the Peanut. Non-Hybridized, Unlike Common Peanuts. Non-Gmo, No Additives. Healthy Snack 8 oz Bag

Sunfood Superfoods
127551
2.0 x 6.0 x 2.0 Inches
0.5004 Pounds

Ratings for Sunfood Superfoods (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
SunfoodSuperfoods -

Features

Wild Jungle Peanuts are an heirloom variety, the true, original form of the peanut
Non-hybridized, unlike common peanuts bred to contain higher amounts of oil and sugars
Show More
Top 14 Best Peanuts

Traditional Salted Peanuts - Tennessee Peanut Company - 36oz Can of Extra Large Roasted Salty Peanuts

Tennessee Peanut Company
6.25 x 6.25 x 5.0 Inches
2.25 Pounds

Ratings for Tennessee Peanut Company (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
VIRGINIA DINER 8,262
MG Foods -

Features

Prime Quality - We use a unique roasting process that results in peanuts that are cooked to perfection. Our all-natural, Non-GMO roasting oil, produces a uniquely delightful crunch.
All Natural - No Preservatives, No Cholesterol, No Trans Fats, Heart Healthy. Peanuts provide about 7 grams of powerful plant-based protein per serving and good sources of fiber, vitamins, and minerals.
Show More
Top 15

Belmont Peanuts Artisan Chipotle & Sea Salt Gourmet Virginia Peanuts, 20oz

Belmont Peanuts
6.2 x 6.2 x 3.0 Inches
1.25 Pounds

Ratings for Belmont Peanuts (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Belmont Peanuts -

Features

Chipotle Pepper Seasoning adds a unique flavor to our Classic Virginia Peanuts.
Family-operated for 3 generations
Show More

An Item of Hampton Farms Unsalted In-Shell Peanuts (5 lbs.) - Pack of 1 - Bulk Disc

Brand of Hampton Farms
5.0 Pounds

Ratings for Brand of Hampton Farms (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
AlicebyCloud -
MYCLOUD MERCH -
Shop-Co -
Begg Deals -
Season festives -

Virginia Diner - Salted Triplet Treasure Gift Set (Salted Virginia Peanuts, Butter Toasted Peanuts, & Salted Jumbo Cashews), Three 10 Ounce Tins

Virginia Diner
0.625 Pounds

Ratings for Virginia Diner (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
VIRGINIA DINER 8,262

Features

PREMIUM QUALITY - Our unique blister roasting process results in peanuts that are cooked to perfection in all-natural, Non-GMO oil, producing a uniquely delightful crunch.
ALL NATURAL - No Preservatives, No Cholesterol, No Trans Fats, Heart Healthy. Peanuts provide about 7 grams of powerful plant-based protein per serving and good sources of fiber, vitamins, and minerals.
Show More

Hampton Farms No Salt Roasted In Shell Peanuts, 5 lb. Bag

Hampton Farms
262400
16.0 x 9.0 x 3.0 Inches
5.0 Pounds

Ratings for Hampton Farms (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
VitaCrush -
Sam's Club Organizerus -
GLV Merchtopia -
US MART LLC -

Features

In shell peanuts
A crunchy and healthy snack
Show More
Top 19

NUTS U.S. - Japanese Coated Peanut Crackers, Original Flavor, No Trans Fat, Non-GMO, Natural Snacks!!! (Original, 2 LBS)

NUTS - U.S. - HEALTH IN EVERY BITE !
2.0 Pounds

Ratings for NUTS - U.S. - HEALTH IN EVERY BITE ! (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
NUTS U.S. 2,071

Features

Japanese Style Coated Peanuts in Resealable Bags!
These peanuts are coated in a crunchy shell with the taste of soy. After crunching beyond the shell, you will uncover the delicious peanut taste.
Show More

FERIDIES Assorted Super Extra Large Seasoned Virginia Peanuts 9oz Vacuum Sealed Tins (Pack of 6)

FERIDIES
38-97-A002

Ratings for FERIDIES (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
FERIDIES 9,196

Features

VARIETY PACK - Assortment 9oz Vacuum Sealed Tins of Virginia Peanuts
SUPERIOR QUALITY - FERIDIES Virginia Peanuts are cooked in pure peanut oil and lightly salted to maintain the peanuts distinctive flavor and healthy qualities.
Show More
Top 21

Hamptons Farms Raw In Shell Peanuts Packed by The Amish Eco-Farm 10Lbs Eco-Friendly Bag (Great for Boiling, Squirrels and Birds)

THE AMISH ECO-FARM
10.0 Pounds

Ratings for THE AMISH ECO-FARM (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Nutty Prime -

Features

These 100% USA Grown Fancy ready-to-cook, raw in-shell peanuts are a great choice for boiling.
Fancy Grade, Raw Reanuts In-Shell are a great snack. They are full of protein and full of healthy minerals and vitamins, peanuts have the ability to satisfy hunger .
Show More

Fruidles Raw Peanuts, Raw Peanuts in Shell, Great for Boiling, Squirrels Feed, Birds Feed and Wildlife, 2 Pound Bag (2-Pack)

Fruidles
0.5 x 0.5 x 0.5 Inches
3.5 Pounds

Ratings for Fruidles (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Libros Judios 134

Features

These 100% USA Grown Fancy ready-to-cook, raw in-shell peanuts are a great choice for boiling.
HEALTHY: Fancy Grade, Raw Reanuts In-Shell are a great snack. They are full of protein and full of healthy minerals and vitamins, peanuts have the ability to satisfy hunger.
Show More

FERIDIES Super Extra Large Salted Virginia Peanuts 3oz Bag (Pack of 10)

FERIDIES
38--01-S002

Ratings for FERIDIES (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
FERIDIES 9,196

Features

SUPERIOR QUALITY - FERIDIES Virginia Peanuts are cooked in pure peanut oil and lightly salted to maintain the peanuts distinctive flavor and healthy qualities.
THE NATURAL CHOICE - Our peanuts contain No Preservatives, No Cholesterol, and No Trans Fat making it a great choice for the healthy minded individual. Peanuts are also a great source of protein, vitamins, and minerals which are essential for good health.
Show More
Top 24

Bad Byron's Butt Rub Roasted Peanuts 12oz

Bad Byron's
4.1339 x 4.1339 x 3.937 Inches
0.9921 Pounds
  • Unknown: Spanish

Ratings for Bad Byron's (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
AlwaysThriving Products -

Features

Bad Byron's Butt Rub Roasted Peanuts 12oz.

Virginia Diner - Gourmet Natural Honey Roasted Almonds, 18 Ounce Tin

Virginia Diner
1.125 Pounds

Ratings for Virginia Diner (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
VIRGINIA DINER 8,262

Features

PREMIUM QUALITY - These California almonds are a protein powerhouse and total delight for the tastebuds.
NATURAL - No Preservatives, No Trans Fats, No Cholesterol. Almonds provide about 5 grams of powerful plant-based protein per serving and good sources of fiber, vitamins, and minerals.
Show More

FERIDIES Super Extra Large Thai Turmeric Chili Virginia Peanuts - 9oz Can (Pack of 3)

FERIDIES

Ratings for FERIDIES (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Dolce & Gourmando -

Features

Pack of 3 - 9oz Vacuum Sealed Tins - This healthy recipe combines our super extra large Virginia peanut with a mild peppery spice of Thai and turmeric giving the peanut a slightly spicy but tangy flavor.
Virginia peanuts are a type of peanut known for their large size, crunchy texture and high nutritional value. We select only the top 2% of the crop for roasting in pure peanut oil.
Show More

Hubs Salted Virginia Peanuts 2 Pack of 40oz Cans

Hubbard Peanut Company

Ratings for Hubbard Peanut Company (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Hubs Peanuts -

Features

Virginia's oldest continuously family owned and operated peanut processor
Exceptional flavor on our XXL Virginia peanuts selected from the top 1% of the crop
Show More

Whitley’s Salted Virginia Peanuts – Super Extra Large 'Home Cooked' Virginia Peanuts (40 Ounce Tin)

Whitley's
6.19 x 6.19 x 5.0 Inches
2.5 Pounds

Ratings for Whitley's (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Whitley's Peanut Factory Inc -

Features

HIGHEST QUALITY: Each batch of Virginia Peanuts is hand cooked to perfection with the highest quality ingredients. We choose only the highest quality, Super Extra Large Virginia Peanuts which are hand selected for their size and freshness.
ALL NATURAL & FRESH: Our All Natural Virginia Peanuts boast: No Preservatives or Additives, No Cholesterol, No Trans Fats, No Added Sugars, and are Gluten Free, Plant Based, & Vegetarian & Vegan. Additionally, our vacuum sealed tin provides maximum freshness. One bite and you'll taste why these Virginia Jumbo Peanuts are our most popular selection. "Like no other peanut you've ever tasted!"
Show More

Bulk Roasted Peanuts Unsalted 20lb (Case) - Wholesale Roasted Peanuts, Product of California

Nutstop.com
12.25 x 12.25 x 6.0 Inches

Ratings for Nutstop.com (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Nutstop -

Features

Bulk Roasted Peanuts Unsalted, 20lb Case — not individually packaged.
Buying in bulk makes it easy to expand your use of these flavorful peanuts.
Show More

Planters Salted Peanuts (56 oz Canister)

Planters
00029000071506
6.22 x 6.22 x 6.13 Inches
3.5 Pounds

Ratings for Planters (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -
FascinatingProducts -

Features

Planters Salted peanuts are made with three simple ingredients: peanuts, peanut Oil and sea salt
Planters Salted peanuts follow the original Planters recipe everyone knows and loves
Show More

Top 10 GMO-Free Peanuts - Verified to Buy (New May 2023)

Top 10 GMO-Free Peanuts Brands on Amazon

Here is the list of top-rated brands that were evaluated by CherryPicks.

  • Baar
  • We Got Nuts
  • Planters
  • Beyond Nature
  • WAKEFIELD PEANUT COMPANY A TRADITION OF EXCELLENCE SINCE 1965
  • Carolina Nut Company
  • The Peanut Shop of Williamsburg
  • Happy Belly
  • Royal Oak Peanuts
  • Don Ponchos

Related GMO-Free Peanuts Guides

For more personalized GMO-Free Peanuts guides, Check those pages,


Top 10 GMO-Free Peanuts Sellers: CPR Seller Rank List

CPR sellers rank is based on CherryPicks-AI bestselling ranking system that helps us analyze each seller's sales trends. The List of top seller ranks is our in-house data, essential for our product ranking to help you make the right shopping choice.

Rank Name Yearly Feedbacks Avg. Ratings
🥇 Libros Judios 9,294 4.8
🥈 AllyDayi 6,540 4.6
🥉 ArtsiHome 4,204 4.9
4 We Got Nuts 2,983 4.9
5 Evenu 2,708 4.9
6 Capital Supply 1,852 4.9
7 NUTS U.S. 1,842 4.8
8 SwifTradeLLC 1,586 4.9
9 Its Delish 1,415 4.6
10 Monroe Systems for Business 632 4.8
View or download top GMO-Free Peanuts seller & rating report
Libros Judios [9294] AllyDayi [6540] ArtsiHome [4204] We Got Nuts [2983] Evenu [2708] Capital Supply [1852] NUTS U.S. [1842] SwifTradeLLC [1586] Its Delish [1415] Monroe Systems for Business [632] Libros Judios 28% AllyDayi 20% ArtsiHome 13% We Got Nuts 9% Evenu 8% Capital Supply 6% NUTS U.S. 6% SwifTradeLLC 5% Its Delish 4% Monroe Systems for Business 2%

Why Should You Trust Us?

Now hundreds and thousands of Pantry Staples, Snack Foods supplies are available on Amazon, Picking the right one is not easy, and that may take a lot of your time, Right? and What is the best GMO-Free Peanuts to buy in May 2023?

CherryPicks’s Methodology for Evaluating GMO-Free Peanuts

We developed the CherryRatings-AI system to identify and score reviews and the CherryPicks-AI ranking system that uses TensorFlow framework to generate the best list, It will help us evaluate Pantry Staples, Snack Foods items that sell on Amazon. The score of items is based on over ten parameters such as analyzing customer review content, product reviewing rating statistics, brand reputation evaluation, comparing product price with features, etc, You can visit How We Rank to learn more in detail.

We collected and analyzed 93 of GMO-Free Peanuts reviews based on our selection criteria. It helped us shortlist the top qualified and rated GMO-Free Peanuts for Pantry Staples, Snack Foods, We found that most customers choose GMO-Free Peanuts with an average price of $21.91, and the top brands are Happy Belly, Kirkland Signature, Planters, NUTS - U.S. - HEALTH IN EVERY BITE !, We Got Nuts, Sunfood Superfoods, Hampton Farms, Virginia Diner, The Peanut Shop of Williamsburg, Baar, FERIDIES, Belmont Peanuts, Carolina Nut Company, Brand of Hampton Farms, Bad Byron's, Fruidles, Nutstop.com, Don Ponchos, Its Delish, THE AMISH ECO-FARM, Hubbard Peanut Company, WAKEFIELD PEANUT COMPANY A TRADITION OF EXCELLENCE SINCE 1965, Beyond Nature, Whitley's, Royal Oak Peanuts And Tennessee Peanut Company. 

Then our expert-level editors reviewed all those quality items and selected the top 30 GMO-Free Peanuts for you, We have researched hundreds of sellers and picked the top sellers for Pantry Staples, Snack Foods, including Libros Judios, AllyDayi, ArtsiHome, We Got Nuts, Evenu, Capital Supply, NUTS U.S., SwifTradeLLC, Its Delish, Monroe Systems for Business, VIRGINIA DINER And Nutty Prime. The Baar Expeller, Cold Pressed Peanut Oil from Roa... are available for purchase right now, and The seller of #1 rank product has received honest feedback from 39 consumers with an average rating of 4.5.

We've helped a lot of satisfied users get the right Grocery & Gourmet Food product based on their needs, and save lots of time for them to pick GMO-Free Peanuts to buy.


Written By Jack C. Haman

Looking for a great home and kitchen product reviewer? Jack is here to make sure you only buy the best home items for your budget. He is good at product testing, pushing them beyond their limits to discover what isn't obvious from just using products casually.