Target Competitive Advantages: What Sets It Apart in the Retail Market?

Ronald M. Bieber

Target's competitive advantages, provided by its structure and strategy, have been essential to its success. Keep on reading to understand Target’s competitive advantages.

Target is one of the most popular retail stores in the United States. The company has been in business since 1902 and has grown to become a major player in the retail industry. Target’s competitive advantages are what make them successful. The company has a unique mix of products and services that appeal to a wide range of consumers.

They also have a strong brand presence and can offer competitive prices. Let’s explore Target’s competitive advantages in detail. Target's biggest competitive advantage is its adeptness at appealing to a broad range of consumers. Target has something for everyone, whether it's the latest fashion trends, home goods, or groceries. It makes Target a one-stop shop for many shoppers, which is a significant time-saver.

In addition, Target is known for its competitive prices. The retailer offers great deals on items across all departments, which keeps customers returning. Also, Target excels at customer service. The company employs friendly and helpful staff members who are always happy to assist shoppers. It makes the shopping experience more enjoyable and convenient, keeping customers returning.

Table Of Contents

Extensive Target's Nationwide Presence

Target's retail competitive advantages are many and varied, but one of the most important is its nationwide presence. With over 1,900 stores in the United States, Target is one of the largest retailers in the country. It gives them a significant advantage over smaller regional retailers who cannot match Target's scale and reach.

Target's nationwide presence allows them to offer a wide variety of products and services to its customers. They can source products from all over the world and offer them at competitive prices. Additionally, Target can invest in new technologies by embracing digital shopping, making it convenient for customers to shop in the comfort of their homes.

Target’s Loyal Customer Base

Target's loyal customer base is one of the competitive retail advantages that make them successful. Target has a variety of programs in place to build customer loyalty, such as its circle card rewards program. In addition, Target offers exclusive discounts and coupons to members of its loyalty program. These perks help keep customers coming back to shop at Target again and again.

Target makes it easy for customers to shop with them online or in-store. They offer free shipping on orders over $35 and have a convenient store locator tool on their website. Customers can also order online and pick up their items in-store, which is a great option for busy people. All of these factors combine to create a loyal customer base that keeps returning to shop at Target.

Target's Small Stores, Busy Locations

Target's small store footprint is one of its key competitive advantages. The company's small stores are typically located in busy urban areas, which gives them a major advantage over larger competitors like Walmart and Amazon, who often have difficulty penetrating these markets.

The average Target store is about 180,000 square feet, much smaller than the typical Walmart or department store. It allows Target to open more stores in desirable, high-traffic locations. And because they're smaller, Target's stores are less intimidating and more convenient for busy shoppers. Target's stores are typically located in high-traffic areas, which gives the company a significant advantage in customer foot traffic.

The exposure to potential customers leads to higher sales and profits for Target. In addition to having many small stores in busy locations, Target also benefits from having a very efficient supply chain. The supply chain is so efficient that they can offer lower prices than their competitors while still making a profit.

Target's Increasing In-Store Fulfillment

Target is one of the leading retail companies in the United States. The company has been in business for over 50 years and operates more than 1,900 stores across the country. The company reported revenue of $73.8 billion in 2016. In recent years, Target has been focused on increasing its in-store fulfillment capabilities to compete with Amazon and other online retailers.

Target has invested in new technology and processes to make it easier for customers to order items online and pick them up at their local store. Customers can also choose to have their order delivered to their home or office.

Target offers same-day delivery in some markets and is working on expanding this service to more cities. Increasing in-store fulfillment is key to Target's strategy to compete against Amazon and other online retailers. By offering faster and more convenient delivery options, Target can better meet the needs of its customers.

Target's Broad Selection of Private Label and Exclusive Brands

Target's broad selection of private label and exclusive brands gives them a competitive advantage over other retailers. They offer a unique shopping experience that allows guests to find the perfect item at a great value.

Their extensive product assortment includes everything from apparel and accessories to home goods and electronics. In addition, their team of experts is always available to help guests find the perfect product for their needs.

Target’s Competitive Pricing

Target’s prices are very competitive in the marketplace. They offer everyday low prices on a wide variety of items and discounts and promotions on select items. Target can keep its prices low by working closely with its vendors and having an efficient supply chain. They also have a team of dedicated price analysts who are constantly monitoring the competition and looking for ways to reduce prices further.

Employee Satisfaction at the Heart of Target

When it comes to employee satisfaction, Target is ahead of the competition. In a recent survey, Target ranked first among retailers in overall employee satisfaction. It is no accident – Target puts a lot of effort into ensuring its employees are happy.

One way they do this is by offering several benefits and perks that other retailers don’t. For example, Target offers its employees health insurance, a 401k plan, and a generous vacation policy. Target's culture of employee satisfaction and engagement is one of its key competitive advantages in the retail industry.

Target's culture of employee satisfaction also extends to its treatment of employees after they leave the company. Unlike many other companies, Target offers former employees severance packages and other benefits. It shows that Target values its relationships with its employees, even after they leave the company.

Target's Strong Marketing Campaigns

Target's marketing campaigns are some of the strongest in the retail industry. Their ads are well-produced, creative, and often memorable. It helps to build brand awareness and customer loyalty. In addition, Target's marketing efforts are well-coordinated across various channels. Target has developed a strong brand identity that appeals to many consumers.

94% of Americans recognize their red bullseye logo, and their brand is associated with quality, value, and selection. Target has also successfully used social media to connect with customers and promote its brand. They have an active presence on popular platforms such as Facebook, Twitter, and Instagram. They frequently post engaging content that is relevant to their target audience.


Target is one of America's leading retailers, boasting over 1,800 stores across the country. The company has been around for over 50 years and continues to operate by providing customers with various products at affordable prices. Target also provides great services for its customers as well. These strategies are backed by a strong supply chain infrastructure that ensures products are delivered on time for clients to arrive at the stated time.

Featured Reviews

5,221 Reviews Analyzed
30,479 Reviews Analyzed
5,243 Reviews Analyzed
86,281 Reviews Analyzed
18,180 Reviews Analyzed
116,757 Reviews Analyzed
285 Reviews Analyzed
75,137 Reviews Analyzed

Related Posts

Does Target Have Afterpay?

Target Afterpay is a “buy now and pay later service” payment method offered by Target for online and in-store purchases. Learn more about this ...