24 Amazon Statistics, Facts & Trends You Should Know! (2022)

Martin Simon

Do you often purchase goods from Amazon, and do you wish to know more about the platform? This article provides you with top Amazon statistics to up your knowledge about the number one ecommerce company.

Amazon, the most frequented website in the world, is where many businesses have achieved success by selling their products. It remains the number one online shopping platform in the US and the world at large.In this article, I will share with you a list of 24 amazing Amazon statistics that I find interesting about the number one eCommerce platform.

24 Amazon Statistics, Facts & Trends (2022)

Table Of Contents

General Amazon Statistics

1. In terms of traffic, Amazon dominates the US online retail sector.

In the United States alone, Amazon attracts 2 billion monthly visitors, about three times as many as eBay’s runner-up spot, which receives close to 700 million monthly visitors.

2. Online retailer Amazon reported 469.8 billion USD in sales in 2021.

In 2021, Amazon had a 22 percent growth in net sales to 469.8 billion USD, up from 386.1 billion USD the previous year. Its net income was 33.4 billion USD, up from 21.3 billion USD the previous year.

3. By 2022, Amazon is expected to control roughly 40 percent of the online retail market.

Statistics show that in 2022, Amazon’s share of US retail ecommerce sales will reach 39.5 percent or approximately 2 USD out of every 5 USD spent online. Only 14 other online stores will account for 31 percent of the market, leaving the remaining 29.5 percent for everyone else. Out of a total projected sales income of 1 trillion USD, that’s 400 billion USD, or five times more than Walmart’s nearest competitor.

Amazon Shopping Statistics

4. Over forty percent of Amazon customers never make a buy without first reading customer reviews.

According to a recent poll, 41 percent of Amazon shoppers always check reviews before buying, with another 38 percent doing so on a frequent basis. While 33 percent of Amazon customers put a lot of faith in the reviews on a product’s listing last year, just 31 percent do so this year (a decrease from 2019’s 33 percent).

5. Amazon’s stellar customer service is the company’s most valuable asset for retaining customers.

Ninety percent of customers say they are happy with Amazon’s customer service, with one-third saying that the company’s quick reaction to complaints and order concerns is the greatest aspect.

6. Nearly half of all customers regularly use Amazon to do their shopping.

The majority of Amazon customers (48 percent) make weekly purchases and spend more than average, according to Jungle Scout research. In fact, by the end of the first quarter of 2022, 57 percent of shoppers expect to have spent more than 50 USD on Amazon, and 51 percent are willing to spend 100 USD or more on a single purchase there.

7. Sixty-plus percent or more of Amazon’s sales come from desktop computers.

Despite the popularity of Amazon’s mobile applications, the vast majority of customers (64.9 percent) still use desktop or laptop computers to make purchases, while just 16.6 percent use the mobile site.

8. Many consumers prefer shopping on Amazon rather than Walmart.com for non-critical purchases.

The consumer trends analysis by Jungle Scout shows that in the first quarter of 2022, customers are more likely to purchase at Amazon than at Walmart.com for non-essential product categories. Shoppers choose Walmart.com over Amazon when stocking up on everyday essentials like diapers, cleaning supplies, food, and over-the-counter medications. When it comes to arts and crafts, sewing materials, car components, books, magazines, electronics, health and fitness, and office and school supplies, Amazon is the go-to online retailer.

9. Because it sells almost everything, Amazon is the go-to retailer for consumers shopping online.

American Amazon customers (66 percent)choose Amazon first and foremost due to the convenience of one-stop shopping, then free delivery (56 percent).

10. Amazon is the go-to destination for product research for over 50 percent of American shoppers.

Most online shoppers begin their quest for a product on Amazon. Consumers prefer (63 percent), rather than search engines (46 percent), Walmart (31 percent), Facebook (26 percent), and YouTube (24 percent), to visit Amazon first when doing a search.

Even more intriguing is the fact that 88 percent of Amazon customers who recently made a purchase did not begin their research or decision-making process at a search engine but rather returned to the Amazon website. This strongly suggests that the vast majority of Amazon customers never shop anyplace else.

11. The most lucrative categories on Amazon include electronics, gaming, and crafts.

According to Jungle Scout, handcrafted goods and high-priced commodities like laptops have the highest average profit margins among Amazon sellers, at 26 percent.

12. Amazon vendors find the greatest success listing items in the toys/games, sports/outdoors, and home/kitchen categories.

According to the 2022 State of the Amazon Seller Report by Jungle Scout, the top 10 most popular categories on Amazon are (in order): baby (14 percent), kitchen and dining (14 percent), books (15 percent), arts, crafts, and sewing (15 percent), sports and outdoors (16 percent), health, household, and baby care (17 percent), clothing, shoes, and jewelry (18 percent), games and toys (20 percent), personal care and beauty (23 percent), and home and kitchen (32 percent).

Seller Statistics of Amazon

13. In 2022, almost all Amazon merchants anticipate significant growth.

Ninety-five percent of Amazon merchants want to grow their operations next year. Half of existing Amazon sellers want to introduce new goods unrelated to their present line of products, while nearly as many (43 percent) think that improving their current listings is the key to succeed. About one-fifth of retailers, or 19 percent, are thinking about opening an online shop in the next 12 months.

14. In most cases, it takes around three months for an Amazon seller to get their business up and running well.

Five-hundred-fifty percent of sellers have opened an Amazon business shop in less than three months, and the vast majority of them spend less than twenty hours a week managing their operations.

15. Almost two-thirds of Amazon merchants use the private label strategy to produce and market their own products.

The majority of third-party merchants on Amazon use the private label strategy. Second place, at 26 percent, was engaged in the business of buying and selling wholesale.

16. Fulfillment by Amazon (FBA) is used by over 90 percent of Amazon merchants

Eighty-nine percent of third-party merchants utilize Amazon FBA as their fulfillment service of choice. However, in 2020 and 2021, as COVID-19 wreaked havoc on the supply chain, retailers started turning more and more to FBM (Fulfillment by Merchant). The percentage of people who utilize FBM has increased by 10 percent since before the outbreak.

17. Self-starters make up the vast majority of 3P vendors.

Sixty-nine percent of 3P sellers spend less than 5,000 USD getting started, and 32 percent spend less than 1,000 USD. The majority of these pioneers rely on their own savings. It’s estimated that 70 percent of Amazon sellers hold down other employment in addition to their Amazon companies, with 36 percent holding down full-time positions.

18. Thirty-six percent of Amazon sellers bring in more than 5,000 USD monthly.

A quarter of Amazon sellers make over 10,000 USD each month, and more than a third make over 5,000 USD. A significant percentage of Amazon’s small and medium-sized businesses (40 percent) have achieved annual sales of over 50,000 USD.

19. Almost all third-party Amazon marketplace vendors make money.

Of the small and medium-sized businesses (SMBs) selling on Amazon, more than 90 percent are profitable, with around 65 percent generating profit margins of over 10 percent and a third generating profit margins of over 20 percent. In spite of the widespread of COVID-19 epidemic, 44 percent of merchants on Amazon reported higher-than-anticipated sales. SMB data from 2021 shows that between September 2020 and August 2021, Amazon sellers in the United States sold 7,400 goods every minute and made an average of almost 200,000 USD in sales, up from 170,000 USD the previous year. Over half (54 percent) of Amazon’s income comes from its third-party vendors.

20. The majority of Amazon’s almost 2 million third-party sellers are micro- and small-sized enterprises

Just under two million small and medium-sized businesses (2M) are listed as third-party sellers (3Ps) on Amazon. To ensure the continued growth of its selling partners in 2020, Amazon allocated 18 billion USD to logistics and technologies like Brand Follow and Stores. Even if Amazon had to foot the bill for the additional expenses (surcharge and fee increases) brought on by the epidemic, it was nevertheless able to add around 3,700 merchants to its roster every day in 2021.

Statistics of Amazon Prime

21. Despite its popularity, Amazon Prime Day has remained the most sought-after perk of membership for 21 years running.

Eighty-four percent of Prime members and eighty-eight percent of big spenders are expected to take part in Amazon Prime Day in 2021, proving that it is the most anticipated event for Prime members. Prime Video is another often used perk for Prime subscribers. Over two-thirds of those polled by Tenuti are already watching Prime Video, and another 29 percent say they want to start.

22. Fifty-one percent of Prime members spend over 100 USD monthly on Amazon.

Every year, more and more Prime members spend over 100 USD on Amazon.com. The percentage of Amazon customers who spend over 200 USD each month on the platform has more than quadrupled, reaching 27 percent by 2021.

23. The number of US homes with Amazon Prime memberships is expected to exceed 75 million by the year 2022.

The number of Amazon Prime subscribers in the United States is projected to rise by 15 percent, from 66.4 million in 2019 to about 76.6 million in 2022.

24. Currently, more than 200 million people in over 100 countries are Amazon Prime subscribers.

Over 200 million people across the globe are already paying for access to Amazon Prime. Sixty-five percent of all Amazon.com customers in the United States were also Prime members.


Q. How many orders does Amazon receive daily?

Amazon fulfills around 66,000 orders each hour in the United States alone.

Q. How many sellers does Amazon have?

Marketplace Pulse estimates that by 2021, Amazon will have 6.3 million overall vendors and an astonishing 1.5 million active merchants. Given that Amazon dominates the global online shopping market, this comes as no surprise.

Q. How much is Amazon’s hourly payment?

Amazon workers earn an average of 12 USD hourly wage. Amazon pays its warehouse workers anything from 3 pounds and 80 pounds hourly.


I still marvel at Amazon’s mind-boggling numbers. Even more amazing is the fact that most merchants on the platform are still in business and making money, with some even branching out to other sites. Moreover, there is plenty of potentials for new businesses to enter the market. Get your bearings with the Amazon statistics I’ve shared so that you can up your knowledge about the number one eCommerce platform.

Featured Reviews

16,367 Reviews Analyzed
5,522 Reviews Analyzed
888 Reviews Analyzed
2,439 Reviews Analyzed
903,759 Reviews Analyzed
709,741 Reviews Analyzed
22,651 Reviews Analyzed
668,593 Reviews Analyzed
128,463 Reviews Analyzed

Related Posts