Best 38 inch TVs (Nov. 2026) - Rated by CherryPicks' Experts

Milton E. Kincaid

In the world of TVs, 38 inches might just be the sweet spot you've been missing!

Why 38 inches? It's the perfect blend of expansive screen real estate and compact design, ensuring you don't compromise on quality or space.

38-inch TVs strike a balance between immersive viewing and fitting comfortably in most living spaces. They're ideal for those who want a cinematic experience without overwhelming their room. Envision crystal-clear visuals, lifelike colors, and smart connectivity, all packed into a sleek frame. Whether it's binge-watching, gaming, or just the evening news, elevate your viewing experience to cinematic levels.

Dive into reviews, ratings, and feature breakdowns of the top 38-inch TVs. Make an informed choice and bring home the ultimate entertainment centerpiece.

At a Glance: Our Top Picks

Top 1

Roku Smart TV 2026 – 40-Inch Select Series, 1080p Full HD TV – Roku TV with V...

9.9
CPR Score
Top 2

Samsung 32-Inch Class HD H5000F Smart TV (2025 Model) HDR, Object Tracking So...

9.7
CPR Score
Top 3

SAMSUNG 40-Inch Class Full HD F6000 Smart TV (2025 Model) HDR, Object Trackin...

9.6
CPR Score

* CherryPicks.Reviews is reader-supported, Our editor review, and recommend the best products based on extensive data analysis, if you click on the product links, we may earn a commission through qualifying products purchased.

The Best 38 inch TVs Rated by CherryPicks

Market Overview
38 inch TVs Reviewed
  • Reviews Analyzed: 36,400 Items
  • CPR Avg. Rating: 9.1 / 10
17 Products Evaluated
  • Highest Price: $1,247.00
  • Lowest Price: $21.13
  • Avg. Price: $235.44
Price Disclaimer

Top 17 38 inch TVs on Amazon (Verified You can Buy)

Roku Smart TV 2026 – 40-Inch Select Series, 1080p Full HD TV – Roku TV with Voice Remote – Flat Screen LED Television with Wi-Fi for Streaming Live Local News Sports & Movies, Bluetooth Headphone Mode

Roku
40R3E5
7.1 x 35.1 x 21.9 Inches
10.6 pounds

Ratings for Roku (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon Resale - ❌ ❌ ❌
Thousands of Electronics - ❌ ❌ ❌
Amazon.com - ❌ ❌ ❌

Features

Seamless streaming: With fast Wi-Fi and apps that launch in a snap, Roku Select Series TVs get you to your entertainment quickly. You get excellent picture quality, clear sound, automatic updates, and more. It’s simple to use. Hard to outgrow.
Explore a world's worth of TV: Dive into all kinds of entertainment and easily find your favorites or soon-to-be favorites.
Show More

Samsung 32-Inch Class HD H5000F Smart TV (2025 Model) HDR, Object Tracking Sound Lite, Knox Security, One UI Tizen

Samsung
UN32H5000FFXZA
5.9 x 28.9 x 17.8 inches
8.5 Pounds

Ratings for Samsung (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Thousands of Electronics - ❌ ❌ ❌
Amazon Resale - ❌ ❌ ❌
Amazon.com - ❌ ❌ ❌

Features

EXPANDED CONTRAST FOR ENHANCED VISUAL DETAIL: Get expanded contrast between the lightest and darkest parts of a scene for a wide spectrum of colors, enhanced detail and depth.
MOTION-BASED SOUND: Feel like you're in the middle of the action with sound that follows objects on screen. Featuring a virtual top channel, every sound is precisely placed in space, placing you in the heart of the scene.
Show More

SAMSUNG 40-Inch Class Full HD F6000 Smart TV (2025 Model) HDR, Object Tracking Sound Lite, Knox Security, One UI Tizen, Smart TV

Samsung
UN40F6000FFXZA
36.3 x 6.7 x 21.8 Inches
13.0 Pounds

Ratings for Samsung (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Video & Audio Center - Same Day Shipping 707 ❌ ❌ ❌
Thousands of Electronics - ❌ ❌ ❌
Amazon.com - ❌ ❌ ❌

Features

HDR: Enjoy great contrast in all your content. High Dynamic Range (HDR) expands the contrast between the lightest and darkest parts of a scene, so you can enjoy a wide spectrum of colors and visual details.
OBJECT TRACKING SOUND LITE: Feel like you're part of the scene with audio that follows the action on screen. Featuring a virtual top channel, every sound is precisely placed in space, placing you in the heart of the scene.
Show More

INSIGNIA 40" Class F40 Series LED Full HD Smart Fire TV, Voice Remote with Alexa, Free & Live TV

INSIGNIA
NS-40F401NA26
8.3 x 35.2 x 21.7 inches
35.274 pounds

Ratings for INSIGNIA (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Best Buy 546 ❌ ❌ ❌

Features

1080p resolution - View your favorite movies, shows and games in full high definition.
Alexa voice control - The Alexa Voice Remote lets you easily control your entertainment, search across apps, switch inputs, and more using just your voice. Press and hold the voice button and ask Alexa to easily find, launch, and control content, and even switch to cable.
Show More

INSIGNIA 32" Class F20 Series LED HD Smart Fire TV, Voice Remote with Alexa, Free & Live TV

INSIGNIA
NS-32F201NA26
6.71 x 28.31 x 18.62 Inches

Ratings for INSIGNIA (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Best Buy 546 ❌ ❌ ❌

Features

720p resolution - View your favorite movies, shows and games in high definition.
Alexa voice control - The Alexa Voice Remote lets you easily control your entertainment, search across apps, switch inputs, and more using just your voice. Press and hold the voice button and ask Alexa to easily find, launch, and control content, and even switch to cable.
Show More

Roku Smart TV 2026 – 32-Inch Select Series, 1080p Full HD TV – Roku TV with Voice Remote – Flat Screen LED Television with Wi-Fi for Streaming Live Local News Sports & Movies, Bluetooth Headphone Mode

Roku
32R3E5
7.1 x 28.3 x 18.4 inches
7.7 pounds

Ratings for Roku (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com - ❌ ❌ ❌
Amazon Resale - ❌ ❌ ❌

Features

Seamless streaming: With fast Wi-Fi and apps that launch in a snap, Roku Select Series TVs get you to your entertainment quickly. You get excellent picture quality, clear sound, automatic updates, and more. It’s simple to use. Hard to outgrow.
Explore a world's worth of TV: Dive into all kinds of entertainment and easily find your favorites or soon-to-be favorites.
Show More

Hisense 40-Inch Class QD4SR Series Hi-QLED FHD Smart Fire TV (40QD4SR, 2026 Model) – Hi-QLED Color, Dolby Audio, Alexa Built-in, Full Array LED, Slim Bezel Design

Hisense
40QD4SR
3.1 x 35.4 x 20.1 inches
10.4 Pounds

Ratings for Hisense (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com - ❌ ❌ ❌

Features

Hi-QLED Color: Hi-QLED technology makes every shade, scene and skin tone look true-to-life, rendering every scene convincingly real, just as the creator intended.
Roku OS: America's #1 TV streaming platform. Watch. Stream. Play. Listen. Laugh. Repeat. Kick back and enjoy streaming movies and TV episodes, plus live - streaming news, TV, sports and more, across thousands of free and paid channels. Start streaming your favorite shows.
Show More

Amazon Ember 40" 2-Series with Fire TV (newest model), HD smart TV with Alexa Voice Remote Enhanced, fast streaming, Dolby Audio, Ambient Experience, free and live TV, find shows faster with Alexa+

Amazon
HD40N201
35.1 x 8.9 x 21.9 inches
11.0 pounds

Ratings for Amazon (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com - ❌ ❌ ❌
Amazon Resale - ❌ ❌ ❌

Features

Smart. Sized just right. – The Amazon Ember 2-Series with Fire TV has everything you need for essential entertainment that fits your space. Access apps fast and watch content come to life in Full HD 1080p.
Speed, redefined – Jump right into what you love with Wi-Fi 6 support and a new quad-core processor. Apps open and load fast and the picture stays smooth.
Show More

INSIGNIA 43" Class F50 Series LED 4K UHD Smart Fire TV, Voice Remote with Alexa, Stream Live TV Without Cable

INSIGNIA
NS-43F501NA26
8.27 x 36.68 x 23.6 inches

Ratings for INSIGNIA (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Best Buy 546 ❌ ❌ ❌

Features

4k Ultra HD (2160p resolution): Enjoy breathtaking HDR10 4K movies and TV shows at 4 times the resolution of Full HD, and upscale your current content to Ultra HD-level picture quality.
High Dynamic Range: Provides a wide range of color details and sharper contrast, from the brightest whites to the deepest blacks.
Show More

Hisense 32-Inch Class QD4SR Series Hi-QLED HD Smart Roku TV (32QD4HSR, 2026 Model) – Hi-QLED Color, Dolby Audio, Compatible with Alexa, Full Array LED, Slim Bezel Design

Hisense
32QD4HSR
3.1 x 28.5 x 16.8 inches
7.5 pounds

Ratings for Hisense (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com - ❌ ❌ ❌

Features

Hi-QLED Color: Hi-QLED technology makes every shade, scene and skin tone look true-to-life, rendering every scene convincingly real, just as the creator intended.
Roku OS: America's #1 TV streaming platform. Watch. Stream. Play. Listen. Laugh. Repeat. Kick back and enjoy streaming movies and TV episodes, plus live - streaming news, TV, sports and more, across thousands of free and paid channels. Start streaming your favorite shows.
Show More

Roku Smart TV 2026 – 43-Inch Select Series, 4K HDR TV – Roku TV with Voice Remote – Flat Screen LED Television with Wi-Fi for Streaming Live Local News, Sports, & Movies – Bluetooth Headphone Mode

Roku
43R4E5
7.1 x 37.6 x 23.8 inches
13.0 Pounds

Ratings for Roku (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon Resale - ❌ ❌ ❌
Thousands of Electronics - ❌ ❌ ❌
Amazon.com - ❌ ❌ ❌

Features

Seamless streaming: With fast Wi-Fi and apps that launch in a snap, Roku Select Series TVs get you to your entertainment quickly. You get excellent picture quality, clear sound, automatic updates, and more. It’s simple to use. Hard to outgrow.
A treat for the eyes: Sharp 4K brings out rich detail on our 43" flat screen TV, while colors pop off in lifelike clarity with HDR10. Roku Smart Picture cleans up incoming TV signals, optimizes them, and chooses the right picture mode.
Show More

Westinghouse 40-inch Smart TV, FHD 1080P Xumo TV w/Voice Remote, Flat Screen Television w/Dolby Atmos, Bluetooth, Apple AirPlay, Wi-Fi & Mobile Connectivity

Westinghouse
WX40FA2800
7.0 x 35.6 x 22.5 inches
12.98 Pounds

Ratings for Westinghouse (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Westinghouse Electronics - ❌ ❌ ❌
Amazon Resale - ❌ ❌ ❌

Features

Full HD 1080p TV Xumo TV – Enjoy stunning picture quality with this 40-inch flat screen smart TV featuring Full High Definition 1080p resolution (1920 x 1080). With over 2 million pixels and a 16:9 widescreen aspect ratio, you get sharp, detailed images for streaming, gaming, and live TV. Powered by Xumo TV OS for easy access to your favorite apps and content—all in one place.
Endless entertainment - Stream easy with instant access to top apps like Netflix, Prime Video, Disney+, Apple TV+, Hulu, HBO MAX, ESPN+, YouTube TV, and more — all in one place. The Xumo Play app features 350+ free live channels and 70,000+ on-demand movies and shows across sports, news, entertainment, and more. No subscriptions or downloads required — just launch and start streaming.
Show More

Amazon Ember 43" 4-Series with Fire TV (newest model), 4K Ultra HD smart TV with Alexa Remote, HDR10+, fast processor, Dolby Audio, Ambient Experience, free and live TV, find shows faster with Alexa+

Amazon
4K43N402
37.7 x 10.3 x 25.2 inches
14.3 pounds

Ratings for Amazon (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon Resale - ❌ ❌ ❌
Amazon.com - ❌ ❌ ❌

Features

Get more from your TV – With 4K Ultra HD, enhanced brightness, and clear audio, the Amazon Ember 4-Series upgrades your entertainment.
Vivid views – 4K Ultra HD and HDR10+ deliver bright, crisp visuals with improved contrast, so details look beautiful even in dark scenes.
Show More

Samsung 43-Inch Class Mini LED M70H Series Samsung Vision AI Companion Smart TV (2026 Model, 43M70H) Mini LED Processor 4K, Pure Spectrum Color, Motion Xcelerator + DLG 120Hz

Samsung
UN43M70HAFXZA
6.2 x 37.7 x 24.0 Inches
14.8 pounds

Ratings for Samsung (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com - ❌ ❌ ❌
Video & Audio Center - Same Day Shipping 707 ❌ ❌ ❌
Amazon Resale - ❌ ❌ ❌

Features

MINI LED PROCESSOR 4K: Our advanced processor delivers brighter highlights and deeper blacks,* bringing every detail to life with stunning clarity
PURE COLOR SPECTRUM: delivers one billion true-to-life colors, powered by advanced color technology and MiniLED precision. Enjoy rich reds, deep blues, and vibrant greens, making every scene leap off the screen with breathtaking realism.
Show More
Top 15

UFDIPLMY 3Pcs 680mm Compatible with Hisense/Singfun 38inch LED Backlight TV Strip 6Leds 3V JL.D38561330-140ES-M A390ED2TU1-4

UFDIPLMY
UFDIPLMY
0.1102 Pounds

Ratings for UFDIPLMY (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
wangchunbaihuodian - ❌ ❌ ❌

Features

LED backlight advantages: long service life
It usually lasts more than 100,000 hours
Show More

Hisense 40-Inch Class QD4 Series Hi-QLED FHD Smart Fire TV (40QD4QF, 2025 Model) - Quantum Dot Color, DTS Virtual: X, Alexa Built in, Slim Bezel Design

Hisense
40QD4QF
3.1 x 35.4 x 20.1 inches
10.4 Pounds

Ratings for Hisense (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com - ❌ ❌ ❌

Features

Hi-QLED Color: Experience a visual treat with Hi-QLED Color. Every frame is rich, vibrant, and true-to-life, ensuring that every shade, from soft pastels to bold and striking tones, stands out in stunning clarity.
FULL HD RESOLUTION: When a 1080p High-Definition LCD screen meets a Full Array LED backlight, it creates an even sharper, brighter picture, delivering crisp, clear content.
Show More

LG 75UR340C9UD 75" LED-LCD TV - 4K UHDTV - TAA Compliant

LG
75UR340C9UD
2.4 x 66.1 x 38.0 Inches
69.2 pounds

Ratings for LG (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Parts and more. - ❌ ❌ ❌
FullStack Tech - ❌ ❌ ❌

Features

The gigantic 75" screen size produces clear visual no matter from how far it is watched
16:9 aspect ratio to display content on full screen
Show More

38 Inch TV Size

What are the dimensions of a 38 inch TV?

The dimensions of a TV are usually measured in inches. A 38 inch TV is a television that has a screen that measures 38 inches diagonally.

Screen Size Diagonal Width Height
38" 96.49 cm 84.1 cm 47.3 cm

38 inch tv dimensions Width in CM = 84.1 cm, 38 inch tv dimensions Height in CM = 47.3 cm
38 inch tv dimensions Width in Feet = 2.76 feet, 38 inch tv dimensions Height in Feet = 1.55 feet

How far away should you sit from a 38 inch TV?

Screen Size Area Distance Mixed Usage Distance (30°) Cinema Distance (40°)
38" 0.398 m² 5.3 feet  5.1' (1.55 m) 3.7' (1.13 m)

If you have a 38-inch TV, the viewing distance is 5.3 feet. That means you don't need too big of space to enjoy a better viewing experience. So, if you can fit a 38-inch TV in an 11-square-meter room, that's ok. The best viewing angle is 30°. And the best cinema angle is 40°.

* Learn more from here


Top 6 38 inch TVs Sellers: CPR Seller Rank List

CPR sellers rank is based on CherryPicks-AI bestselling ranking system that helps us analyze each seller's sales trends. The List of top seller ranks is our in-house data, essential for our product ranking to help you make the right shopping choice.

Rank Name Yearly Feedbacks Avg. Ratings
🥇 Best Buy 79,369 4.1
🥈 Video & Audio Center - Same Day Shipping 65,965 4.8
🥉 Thousands of Electronics 2,449 4.4
4 Westinghouse Electronics 1,767 4.5
5 Amazon.com 386 4.7
6 Parts and more. 266 3.8
View or download top 38 inch TVs seller & rating report
Best Buy [79369] Video & Audio Center - Same Day Shipping [65965] Thousands of Electronics [2449] Westinghouse Electronics [1767] Amazon.com [386] Parts and more. [266] Best Buy 53% Video & Audio Center - Same Day Shipping 44% Thousands of Electronics 2% Westinghouse Electronics 1% Amazon.com 0% Parts and more. 0%

[Get] 38 inch TVs Deals (✅Exclusively for Prime)

What does "Amazon Fulfilled" Mean?

Amazon Fulfilled refers to products handled by Amazon's logistics, which indicates that the product is stored, packed, and shipped by Amazon from one of its fulfillment centers.

When you order a product that is "Amazon Fulfilled," Amazon takes care of the storage, packing, shipping, and customer service for that product. This often ensures quicker delivery and better customer service compared to products that are not fulfilled by Amazon. It also means that the product is eligible for Amazon's return policy.

What does "Prime" Mean?

"Prime" refers to Amazon Prime Member (Join Amazon Prime Now), which indicates eligibility for Prime benefits. When you see "Prime" next to a product on Amazon, This generally means that if you are  an Amazon Prime member, you can get free two-day shipping on that product, and sometimes even same-day or one-day shipping depending on your location.

Prime members also have access to other benefits, including 2-Day Shipping, Exclusive Member Deals, Prime Video, Buy With Prime, Amazon Music, Prime Gaming, and more.

Shop Prime 38 inch TVs Deals

What does "Free Shipping" Mean?

"Free Shipping" means that you will not be charged additional fees for the shipping of that product. However, unlike "Prime," which usually guarantees fast two-day shipping, "Free Shipping" doesn't necessarily mean fast shipping.

Sometimes there might be a minimum purchase requirement to qualify for free shipping if you are not a Prime member. For Prime members, the "Free Shipping" usually refers to the free two-day shipping that is one of the benefits of the Prime membership.


Why Should You Trust Us?

Now hundreds and thousands of Televisions & Video supplies are available on Amazon, Picking the right one is not easy, and that may take a lot of your time, Right? and What is the best 38 inch TVs to buy for new November 2026?

CherryPicks’s Methodology for Evaluating 38 inch TVs

We developed the CherryRatings-AI system to identify and score reviews and the CherryPicks-AI ranking system that uses TensorFlow framework to generate the best list, It will help us evaluate Televisions & Video items that sell on Amazon. The score of items is based on over ten parameters such as analyzing customer review content, product reviewing rating statistics, brand reputation evaluation, comparing product price with features, etc, You can visit How We Rank to learn more in detail.

We collected and analyzed 17 of 38 inch TVs reviews based on our selection criteria. It helped us shortlist the top qualified and rated 38 inch TVs for Televisions & Video, We found that most customers choose 38 inch TVs with an average price of $232.45, and the top brands are Amazon, Roku, LG, Westinghouse, INSIGNIA And Hisense. 

Then our expert-level editors reviewed all those quality items and selected the top 17 38 inch TVs for you, We have researched hundreds of sellers and picked the top sellers for Televisions & Video, including Amazon Resale, Best Buy, Video & Audio Center - Same Day Shipping, Thousands of Electronics, Westinghouse Electronics, Amazon.com And Parts and more.. The Roku Smart TV 2026 – 40-Inch Select Series, 108... are available for purchase right now, and The seller of #1 rank product has received honest feedback from 1,222 consumers with an average rating of 4.5.

We've helped a lot of satisfied users get the right Electronics product based on their needs, and save lots of time for them to pick 38 inch TVs to buy.


Written By Milton E. Kincaid

Milton E. Kincaid runs a local phone repair shop and has over seven years of experience repairing phones and electronics, putting a smile on the faces of smartphone users in his locality. He wants to share all he has learned with us over the years.