Best Nivea Blackberry Lip Balms (Sep. 2026) - Rated by CherryPicks' Experts

At a Glance: Our Top Picks

Top 1

NIVEA Blackberry Pie Lip Balm, Nourishing Lip Care, Bridgerton Limited Editio...

9.8
CPR Score
Top 2

Nivea Lip Balm - Blackberry Shine - 0.17oz, 0.17 Oz

9.7
CPR Score
Top 3

NIVEA Glowy Lips, Vegan Lip Balm with Hyaluronic Acid, Vitamin E, and Magnoli...

9.6
CPR Score
Tips


Below is a list of the top 30 best Nivea Blackberry Lip Balms. Our team has selected the top products by analyzing and evaluating 77 products of different Skin Care brands, including NIVEA, Jack Black And Labello. Hope this listing can make your shopping choice much easier.

* CherryPicks.Reviews is reader-supported, Our editor review, and recommend the best products based on extensive data analysis, if you click on the product links, we may earn a commission through qualifying products purchased.

The Best Nivea Blackberry Lip Balms Rated by CherryPicks

Market Overview
Nivea Blackberry Lip Balms Reviewed
  • Reviews Analyzed: 216,458 Items
  • CPR Avg. Rating: 8.5 / 10
30 Products Evaluated
  • Highest Price: $22.99
  • Lowest Price: $2.63
  • Avg. Price: $8.86
Price Disclaimer

Top 30 Nivea Blackberry Lip Balms on Amazon (Verified You can Buy)

NIVEA Blackberry Pie Lip Balm, Nourishing Lip Care, Bridgerton Limited Edition Tinted Lip Balm with Blackberry Flavor and Shea Butter, 3-in-1 Moisture, Repair and Color, 0.17 Oz Stick

NIVEA

Ratings for NIVEA (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -

Features

HYDRATION AND DRY LIP RELIEF: This moisturizing lip balm helps moisturize, repair and nourish dry lips, leaving them instantly hydrated and protected from dryness with long-lasting, nourishing moisture
BEAUTIFUL BURGUNDY TINT: Blackberry Pie(1) flavored lip balm with luscious, burgundy tint and subtle shine, leaves lips feeling soft, smooth and beautiful (1)This limited edition features the same caring formula as our Blackberry Lip Care" BEAUTIFUL BURGUNDY TINT: Blackberry Pie(1) flavored lip balm with luscious, burgundy tint and subtle shine, leaves lips feeling soft, smooth and beautiful (1)This limited edition features the same caring formula as our Blackberry Lip Care
Show More

Nivea Lip Balm - Blackberry Shine - 0.17oz, 0.17 Oz

NIVEA
2.95 x 0.79 x 4.72 inches
0.01 pounds

Ratings for NIVEA (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
ExceptionalThings -
Amazon.com -
AbsoluteProductsStore 3,451
WE BRING IT ALL 3,276

Features

This Colored Lip Balm Leaves Lips Instantly Hydrated And Protected From Dryness With All-Day Nourishing Moisture.
Blackberry Flavored Lip Balm With A Subtle Blackberry Tint That Helps Lips Look And Feel Beautiful.
Show More

NIVEA Glowy Lips, Vegan Lip Balm with Hyaluronic Acid, Vitamin E, and Magnolia Extract, Moisturizing Lip Balm Instantly Boosts Natural Lip Glow, 0.35 Fl Oz Tube

NIVEA

Ratings for NIVEA (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -

Features

NOURISHING INGREDIENTS: Enriched with Hyaluronic Acid, Magnolia Extract, Glycerin and Vitamin E this lip balm helps moisturize, smooth and nourish dry lips
HYDRATED, SOFT LIPS: Moisturizing lip balm leaves lips hydrated and helps protect from dryness for long lasting nourished and visibly glowy lips
Show More

NIVEA Cherry Lip Care - Tinted Lip Balm for Beautiful, Soft Lips - Pack of 4

NIVEA
84827-2070
3.27 x 0.87 x 2.87 Inches
0.0425 pounds

Ratings for NIVEA (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -

Features

Lips feel instantly hydrated and protected from dryness with all-day nourishing moisture
With a subtle red tint that helps lips look and feel beautiful
Show More

NIVEA Lip Care, Fruit Lip Balm Variety Pack, Tinted Lip Balm, 0.17 Oz, 4 count (Pack of 1)

NIVEA
072140026523
3.27 x 0.87 x 2.87 inches
0.0425 Pounds

Ratings for NIVEA (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -
MISAF -

Features

Instant Hydration: This tinted lip moisturizer leaves lips feeling instantly hydrated and protected from dryness with all-day nourishing moisture
Fruity Scent Variety Pack: A variety pack of moisturizing lip balm with refreshing, fruity scents including cherry, strawberry, blackberry and watermelon
Show More

NIVEA Smoothness Lip Care SPF 15, Lip Balm SPF Stick, 0.17 Oz, Pack of 4

NIVEA
72140025632
3.27 x 0.87 x 2.87 inches
0.0106 pounds

Ratings for NIVEA (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -
TAYLORGROUP LLC -

Features

Helps to Prevent Sunburn: This shea butter lip balm pack leaves lips soft and smooth while helping to protect lips from sunburn
All-Day Moisture: NIVEA Mineral Oil free lip balm delivers all-day moisture to dry lips
Show More

NIVEA Rose Meringue Lip Balm, Nourishing Lip Care, Bridgerton Limited Edition Moisturizing Lip Balm with Shea Butter, 3-in-1 Moisture, Repair and Nourish, 0.17 Oz Stick

NIVEA

Ratings for NIVEA (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -

Features

HYDRATION AND DRY LIP RELIEF: This moisturizing lip balm helps moisturize, repair and nourish dry lips, leaving them instantly hydrated and protected from dryness with long-lasting, nourishing moisture
LOVELY PEARL TINT AND SHINE: Rose Meringue(1) flavored lip balm with luscious, pearl tint and subtle shine, leaves lips feeling soft, smooth and beautiful (1)This limited edition features the same caring formula as our Shimmer Lip Care
Show More

NIVEA Peach Tea Lip Balm, Nourishing Lip Care, Bridgerton Limited Edition Tinted Lip Balm with Peach Flavor and Shea Butter, 3-in-1 Moisture, Repair and Color, 0.17 Oz Stick

NIVEA

Ratings for NIVEA (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -

Features

HYDRATION AND DRY LIP RELIEF: This moisturizing lip balm helps moisturize, repair and nourish dry lips, leaving them instantly hydrated and protected from dryness with long-lasting, nourishing moisture
PRETTY CORAL TINT: Peach Tea(1) flavored lip balm with Luscious, coral tint and subtle shine, leaves lips feeling soft, smooth and beautiful (1)This limited edition features the same caring formula as our Peach Lip Care
Show More

NIVEA Strawberry Lip Care - Tinted Lip Balm for Beautiful, Soft Lips - Pack of 4

NIVEA
1
3.27 x 0.87 x 2.87 inches
0.0425 pounds

Ratings for NIVEA (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -
BE REBELLION USA -

Features

Lips feel instantly hydrated and protected from dryness with all-day nourishing moisture
With a subtle red tint that helps lips look and feel beautiful
Show More

Nivea Lipcare Essential 4.8g

NIVEA
850610490029
0.7874 x 4.7244 x 2.9528 inches
0.0106 pounds
  • Unknown: English

Ratings for NIVEA (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
VAIS TRADING LLC -
indian_globalstore -
UniqueBazaar -

Features

Nivea Lipcare Essential 4.8g
Top 11

NIVEA Blackberry Lip Care, Tinted Lip Balm with Shea Butter, Nourishing Oils and Vitamin C & E, 3-in-1 Moisture, Repair (for Dry Lips) and Color, 0.17 Oz Stick (Pack of 2)

NIVEA
2.95 x 0.79 x 4.72 inches
0.02 pounds

Ratings for NIVEA (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -

Features

The information below is per-pack only
DEEP HYDRATION: This moisturizing lip balm leaves lips instantly hydrated and protected from dryness with long-lasting moisture
Show More

NIVEA Dewy Lip Balm with Hyaluronic Acid, Lightweight and Ultra-Hydrating for All Day Moisture, Leaves Visibly Less Noticeable Lip Lines and No Waxy Feel, 0.18 Oz, Pack of 4

NIVEA
0.327 x 0.087 x 0.287 Inches
0.045 pounds

Ratings for NIVEA (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -

Features

LESS NOTICEABLE LIP LINES: NIVEA Dewy Lip Care lip balm moisturizes, helps reduce water loss, and leaves lips with visibly less noticeable lip lines and a dewy lip look
ULTRA-LIGHT TEXTURE: Non-sticky, ultra-light lip moisturizer glides on smooth without a waxy feel, smooths and softens lips instantly, and leaves lips moisturized all day
Show More

NIVEA Shimmer Lip Care, Moisturizing Lip Balm Stick with Shea Butter and Jojoba Oil, 0.17 Oz

NIVEA
72140013073
0.0106 pounds

Ratings for NIVEA (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Wisermerchant -
AbsoluteProductsStore 3,451
TLPartnergroup -
WE BRING IT ALL 3,276

Features

All-Day Moisture: Shimmery smooth lip balm delivers all-day moisture to dry lips
Pearly Shimmer: This NIVEA lip balm leaves lips soft and smooth with a radiant, pearly shimmer
Show More
Top 14

Nivea BlackBerry Lip Care 0.17 oz / 4.8 g (Pack of 1)

NIVEA
No.85286
4.7 x 2.9 x 0.9 inches
0.0106 pounds

Ratings for NIVEA (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Compulsi USA -
BFStayClose -
Mr. Medical 92
BE REBELLION USA -

NIVEA Lip Balm, Pomegranate Shine, 4.8g

NIVEA
85207-04940-48
2.9528 x 0.8268 x 4.7244 inches
0.011 Pounds

Ratings for NIVEA (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
UniqueBazaar -
indian_globalstore -
GLOBETROTTER -

Features

Size: 1 Count (Pack of 1)
NIVEA Lip Balm, Pomegranate Shine, 4.8g

NIVEA Vanilla Buttercream Lip Care - All Day Moisturizing Lip Balm for Soft Lips - Pack of 4

NIVEA
S3Z-D212
3.27 x 0.87 x 2.87 inches
0.0425 pounds

Ratings for NIVEA (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -
Frugal Living (10% to Charity) -
Budge's Store 8,519
WeCell 4,113

Features

Lips feel instantly hydrated and protected from dryness with all-day nourishing moisture
Enriched with Shea Butter, Jojoba Oil and Avocado Oil to leave lips soft and smooth
Show More

NIVEA Vanilla Biscuit Lip Balm, Nourishing Lip Care, Bridgerton Limited Edition Moisturizing Lip Balm with Shea Butter, 3-in-1 Moisture, Repair and Nourish, 0.17 Oz Stick

NIVEA

Ratings for NIVEA (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -

Features

HYDRATION AND DRY LIP RELIEF: This moisturizing lip balm helps moisturize, repair and nourish dry lips, leaving them instantly hydrated and protected from dryness with long-lasting, nourishing moisture
BEAUTIFUL AND HEALTHY LOOKING LIPS: Vanilla Biscuit(1) flavored lip balm leaves your lips feeling soft, smooth and beautiful (1)This limited edition features the same caring formula as our Vanilla Buttercream Lip Care
Show More

NIVEA Shimmer Lip Care, Moisturizing Lip Balm Stick with Shea Butter and Jojoba Oil, 4 Pack of 0.17 Oz Sticks

NIVEA
FETEGT44
3.27 x 0.87 x 2.87 inches
0.0425 pounds

Ratings for NIVEA (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -

Features

All-Day Moisture: Shimmery smooth lip balm delivers all-day moisture to dry lips
Pearly Shimmer: This NIVEA lip balm leaves lips soft and smooth with a radiant, pearly shimmer
Show More

Nivea Cherry Shine Caring Lip Balm - Long Lasting Moisturisation - 4.8g

NIVEA
816354
0.0106 pounds

Ratings for NIVEA (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Monkfish India -
Ripple's Store -
SunshineOnlineDeals -
OneStop Exporters -
VAIS TRADING LLC -

Features

Nivea Cherry Shine Caring Lip Balm - Long Lasting Moisturisation - 4.8g

Nivea Lip Care A Kiss of Shimmer Lip Care Stick - Pearly Shimmer - 2 pk

NIVEA
0.0904 pounds

Ratings for NIVEA (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Bleam 2,924
MangaNaturals -
Vellacorp Enterprise -
Top 21

NIVEA Med Repair Lip Balm Stick 4.8 g (0.17 oz) – Everyday Lip Care Stick with Vitamin E, Natural Oils and Smooth Glide Formula – Compact Twist-Up Lip Balm for Daily Use at Home, Work or Travel

NIVEA
89730
6.8898 x 4.8819 x 5.5118 inches
0.0106 pounds
  • Original Language: Polish

Ratings for NIVEA (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
LSFC -
The Global Experience -

Features

Convenient Lip Balm Stick Format – Twist-up stick design allows easy and controlled application without using fingers, making it practical for everyday lip care routines.
Compact Travel-Friendly Size – Small and portable tube fits easily in pockets, purses, backpacks, desk drawers, or cosmetic bags for on-the-go use.
Show More
Top 22

Labello BlackBerry Shine Lip Balm 4,8 g

Labello
NIVEA-L7600145
2.9528 x 0.8268 x 4.7244 inches
0.0106 pounds

Ratings for Labello (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Euro Food Mart 4,096
GermanFoods.shop -
must-have-shop -
EverScale Partners -
Top 23

NIVEA Blackberry Pie Lip Balm, Nourishing Lip Care, Bridgerton Limited Edition Tinted Lip Balm with Blackberry Flavor and Shea Butter, 3-in-1 Moisture, Repair and Color, 0.17 Oz Stick (Pack of 2)

NIVEA

Ratings for NIVEA (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -

Features

The information below is per-pack only
HYDRATION AND DRY LIP RELIEF: This moisturizing lip balm helps moisturize, repair and nourish dry lips, leaving them instantly hydrated and protected from dryness with long-lasting, nourishing moisture
Show More
Top 24

NIVEA Glowy Lips, Vegan Lip Balm + NIVEA Lip Care, Fruity Tinted Lip Balm Variety Pack, Pack of 4

NIVEA

Ratings for NIVEA (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -

Features

HYDRATION AND NATURAL GLOW: The glowy lip balm instantly hydrates lips and revives natural glow with long-lasting moisture for soft, smooth and visibly glowy lips
NOURISHING INGREDIENTS: The tinted, shea butter lip balms are enriched with Nourishing Oils and Vitamins C and E; Glowy lip balm is enriched with Hyaluronic Acid, Magnolia Extract, Glycerin and Vitamin E
Show More

NIVEA Smoothness Lip Care SPF 15 Carded, 1 Count, Pack of 6

NIVEA
Nive8
2.95 x 0.79 x 4.72 inches
0.0625 Pounds

Ratings for NIVEA (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Vitabox 3,279
WorldwideSuperStore 9,059

Features

All-day nourishing moisture
Enriched with Shea Butter and Aloe
Show More

Nivea Vanilla Buttercream Lip Care 0.17 oz / 4.8 g (Pack of 2)

NIVEA
NIV-02293
4.7 x 2.95 x 0.85 inches

Ratings for NIVEA (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
I Buy Direct 1,336
Mommy Dezarn's Miscellaneous -
MCP Supplies -
Budge's Store 8,519
WeRespectMAP -

Features

Keeps lips moisturized all day.
With shea butter and natural oils.
Show More

NIVEA Smoothness Lip Care - Broad Spectrum SPF 15 For Chapped Lips - .17 oz. Stick

NIVEA
0.03 pounds

Ratings for NIVEA (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Lifeline Brands 5,945
greenBulk 3,449
AbsoluteProductsStore 3,451
VerSure 157
SellQor 6,574
WeRespectMAP -

Features

Enriched with Shea Butter
Leaves lips extremely soft and smooth looking
Show More
Top 28

Jack Black Intense Therapy Lip Balm, Black Tea & Blackberry , 0.25 Ounce (Pack of 1)

Jack Black
I0036303
1.19 x 0.75 x 3.38 Inches
0.0156 Pounds

Ratings for Jack Black (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -

Features

Enriched with superior skin conditioners and antioxidants, this emollient balm soothes and relieves dry, chapped, irritated lips
UVA and UVB absorbers- Avobenzone(Parsol 1789) and Octinoxate -- screen harmful UV rays
Show More

Nivea Fruity Shine Watermelon Lip Balm, 4.8gm

NIVEA
4005808918133
2.9528 x 0.8268 x 4.7244 inches
0.0106 pounds

Ratings for NIVEA (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
JPRETAILS US -
BFStayClose -
LSFC -
VAIS TRADING LLC -
Monkfish India -
Top 30

Labello Blackberry Shine Lip Balm 4.8g/5.5ml - 3 Pack

Labello
4.72 x 0.79 x 4.13 inches
0.13 pounds

Ratings for Labello (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
must-have-shop -
From Hungary -
EverScale Partners -

Top 10 Nivea Blackberry Lip Balms - Verified to Buy (September 2026)

Top 3 Nivea Blackberry Lip Balms Brands on Amazon

Here is the list of top-rated brands that were evaluated by CherryPicks.

  • NIVEA
  • Labello
  • Jack Black

Related Nivea Blackberry Lip Balms Guides

For more personalized Nivea Blackberry Lip Balms guides, Check those pages,


Top 10 Nivea Blackberry Lip Balms Sellers: CPR Seller Rank List

CPR sellers rank is based on CherryPicks-AI bestselling ranking system that helps us analyze each seller's sales trends. The List of top seller ranks is our in-house data, essential for our product ranking to help you make the right shopping choice.

Rank Name Yearly Feedbacks Avg. Ratings
🥇 Mr. Medical 307,778 4.9
🥈 VerSure 210,352 4.9
🥉 I Buy Direct 39,942 4.5
4 Bleam 21,150 4.9
5 Vitabox 19,198 4.8
6 WE BRING IT ALL 19,080 4.9
7 AbsoluteProductsStore 18,304 4.9
8 greenBulk 18,276 4.9
9 WeCell 16,037 4.9
10 Euro Food Mart 15,787 4.8
View or download top Nivea Blackberry Lip Balms seller & rating report
Mr. Medical [307778] VerSure [210352] I Buy Direct [39942] Bleam [21150] Vitabox [19198] WE BRING IT ALL [19080] AbsoluteProductsStore [18304] greenBulk [18276] WeCell [16037] Euro Food Mart [15787] Mr. Medical 45% VerSure 31% I Buy Direct 6% Bleam 3% Vitabox 3% WE BRING IT ALL 3% AbsoluteProductsStore 3% greenBulk 3% WeCell 2% Euro Food Mart 2%

[Get] Nivea Blackberry Lip Balms Deals (✅Exclusively for Prime)

What does "Amazon Fulfilled" Mean?

Amazon Fulfilled refers to products handled by Amazon's logistics, which indicates that the product is stored, packed, and shipped by Amazon from one of its fulfillment centers.

When you order a product that is "Amazon Fulfilled," Amazon takes care of the storage, packing, shipping, and customer service for that product. This often ensures quicker delivery and better customer service compared to products that are not fulfilled by Amazon. It also means that the product is eligible for Amazon's return policy.

What does "Prime" Mean?

"Prime" refers to Amazon Prime Member (Join Amazon Prime Now), which indicates eligibility for Prime benefits. When you see "Prime" next to a product on Amazon, This generally means that if you are  an Amazon Prime member, you can get free two-day shipping on that product, and sometimes even same-day or one-day shipping depending on your location.

Prime members also have access to other benefits, including 2-Day ShippingExclusive Member DealsPrime VideoBuy With PrimeAmazon MusicPrime Gaming, and more.

Shop Prime Nivea Blackberry Lip Balms Deals

What does "Free Shipping" Mean?

"Free Shipping" means that you will not be charged additional fees for the shipping of that product. However, unlike "Prime," which usually guarantees fast two-day shipping, "Free Shipping" doesn't necessarily mean fast shipping.

Sometimes there might be a minimum purchase requirement to qualify for free shipping if you are not a Prime member. For Prime members, the "Free Shipping" usually refers to the free two-day shipping that is one of the benefits of the Prime membership.


Why Should You Trust Us?

Now hundreds and thousands of Skin Care supplies are available on Amazon, Picking the right one is not easy, and that may take a lot of your time, Right? and What is the best Nivea Blackberry Lip Balms to buy for new September 2026?

CherryPicks’s Methodology for Evaluating Nivea Blackberry Lip Balms

We developed the CherryRatings-AI system to identify and score reviews and the CherryPicks-AI ranking system that uses TensorFlow framework to generate the best list, It will help us evaluate Skin Care items that sell on Amazon. The score of items is based on over ten parameters such as analyzing customer review content, product reviewing rating statistics, brand reputation evaluation, comparing product price with features, etc, You can visit How We Rank to learn more in detail.

We collected and analyzed 77 of Nivea Blackberry Lip Balms reviews based on our selection criteria. It helped us shortlist the top qualified and rated Nivea Blackberry Lip Balms for Skin Care, We found that most customers choose Nivea Blackberry Lip Balms with an average price of $8.86, and the top brands are NIVEA, Jack Black And Labello

Then our expert-level editors reviewed all those quality items and selected the top 30 Nivea Blackberry Lip Balms for you, We have researched hundreds of sellers and picked the top sellers for Skin Care, including Mr. Medical, VerSure, I Buy Direct, Bleam, Vitabox, WE BRING IT ALL, AbsoluteProductsStore, greenBulk, WeCell, Euro Food Mart, Lifeline Brands And SellQor. The NIVEA Blackberry Pie Lip Balm, Nourishing Lip C... are available for purchase right now, and The seller of #1 rank product has received honest feedback from 424 consumers with an average rating of 4.6.

We've helped a lot of satisfied users get the right Beauty & Personal Care product based on their needs, and save lots of time for them to pick Nivea Blackberry Lip Balms to buy.


Written By Ashley F. Bibbs

Ashley Bibbs is a makeup artist that loves to share her knowledge about makeup, skincare, and even personal care in general. She is a blogger, a reader, and a mind reader. She would be writing on her interest which is beauty and personal care on this website.