Best Straight Hair Color (May 2023) - Rated by CherryPicks' Experts

At a Glance: Our Top Picks

Top 1

Schwarzkopf Keratin Color, Color & Moisture Permanent Hair Color Cream, 9.00 ...

9.8
CPR Score
Top 2

Schwarzkopf Simply Color Permanent Hair Color, 4.0 Intense Espresso

9.7
CPR Score
Top 3

Wella Color Charm Demi Permanent Hair Color3N Dark Natural Brown, 2 Ounce (Pa...

9.7
CPR Score
Tips


Based on our evaluations of 229 Straight Hair Color and the analysis of over 357,659 consumer satisfaction reviews, We have rank top 30 Best Straight Hair Color reviews of different brands, such asREVLON, Garnier, L'Oreal Paris, Schwarzkopf, Clairol, WELLA Color Charm And Naturtint.

* Cherrypicksreviews.com is reader-supported, Our editor review, and recommend the best products based on extensive data analysis, if you click on the product links, we may earn a commission through qualifying products purchased.

The Best Straight Hair Color Rated by CherryPicks

Market Overview
Straight Hair Color Reviewed
  • Reviews Analyzed: 357,659 Items
  • CPR Avg. Rating: 8.6 / 10
30 Products Evaluated
  • Highest Price: $39.88
  • Lowest Price: $2.97
  • Avg. Price: $14.06
Price Disclaimer

Top 30 Straight Hair Color on Amazon (Verified You can Buy)

Schwarzkopf Keratin Color, Color & Moisture Permanent Hair Color Cream, 9.00 Honey Blonde

Schwarzkopf
2.1 x 3.9 x 6.56 inches
0.62 pounds

Ratings for Schwarzkopf (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -

Features

CARING COLOR: The skin flattering pigments complement your tone giving you that luminous look in your skin, while the unique Keratin Complex system cares and protects during and after coloring.
FOR ALL HAIR TEXTURES: Color & Moisture is designed for all hair textures (coily, curly, wavy or straight). The lightening booster provides added lift and improved color results.
Show More

Schwarzkopf Simply Color Permanent Hair Color, 4.0 Intense Espresso

Schwarzkopf
APRICOT
2.4 x 3.7 x 6.7 Inches

Ratings for Schwarzkopf (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -

Features

GENTLE ON SCALP: Simply Color's caring formula is dermatologist tested to be non-irritating to the skin. It is free from both PPD & PTD.
NATURAL COLOR RESULTS: Enjoy beautiful, vibrant color results that are even from root to tip.
Show More

Wella Color Charm Demi Permanent Hair Color3N Dark Natural Brown, 2 Ounce (Pack of 1)

WELLA Color Charm
81597647
1.5 x 1.26 x 6.1 Inches
0.5 Kilograms

Ratings for WELLA Color Charm (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -

Features

First-time color users. Match clients existing color to blend gray without noticeable outgrowth

Garnier Hair Color Nutrisse Nourishing Creme, 20 Soft Black (Black Tea), 2 Count

Garnier
603084554485
2.463 x 6.5 x 6.25 Inches

Ratings for Garnier (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -
Al pro sellers -

Features

Nourishing Hair Color: Discover the number 1 Nourishing Color Creme; Nutrisse Color is formulated with color boost technology and a blend of triple fruit oils: avocado, olive, and shea, to deliver permanent hair color, even to dark hair
Permanent Hair Dye: Garnier Nutrisse hair color crème, with grape seed and avocado oil, comes in a complete hair dye kit and nourishes while it colors with a rich, non drip creme formula
Show More

L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, LB01 Extra Light Ash Blonde, Pack of 2, Hair Dye

L'Oreal Paris
071249378663
2.26 x 7.0 x 6.25 Inches
1.2 Pounds

Ratings for L'Oreal Paris (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -
AHR2 Deals LLC -

Features

Superior Preference Permanent Hair Dye Kit: For gorgeous, fade-defying hair color with dimension, look no further; We pair our gel hair dye formula with Care Supreme Conditioner with Shine Serum to help maintain color vibrancy and provide silk and shine
Fade-Defying Hair Color: Superior Preference hair color kits have been our gold standard in hair dyes since 1973; There are over 50 shades to choose from, so you can find the perfect shade for you, from luminous red to cool ash blond, to deepest black
Show More

Wella Color Charm Permanent Liquid Hair Color for Gray Coverage 6A Dark Smokey Ash Blonde

WELLA Color Charm
99240013888
1.87 x 0.97 x 3.66 Inches

Ratings for WELLA Color Charm (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -

Features

Wella Color Charm Permanent Liquid Color Hair. Created with Liquifuse Technology for vibrant and long lasting results. Ideal for bottle application with 50+ intermixable shades to choose fromWella Color Charm Permanent Liquid Color Hair. Created with Liquifuse Technology for vibrant and long lasting results. Ideal for bottle application with 50+ intermixable shades to choose from

L'Oreal Paris Le Color One Step Hair Toning Gloss, Cool Blonde, 4 Ounce

L'Oreal Paris
071249409770
1.772 x 2.598 x 7.087 Inches
0.33 Pounds

Ratings for L'Oreal Paris (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -

Features

Toning Gloss for Blonde Hair: This toner adds a cool tone to blonde hair, neutralizes brass in highlighted and bleached hair, boosts shine and deeply conditions in one step, leaving hair looking unbelievably healthy, with a fresh hint of color
No-Damage Formula: Features a coconut oil-infused deep conditioning base; Vegan, color- and keratin-safe and free of ammonia, parabens, phthalates, sulfates and mineral oils; No-commitment color lasts around 10 days, up to 3 applications per tube
Show More

L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 7.5A Medium Ash Blonde, Pack of 2, Hair Dye

L'Oreal Paris
071249378625
2.26 x 7.0 x 6.25 Inches

Ratings for L'Oreal Paris (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -

Features

SUPERIOR PREFERENCE PERMANENT HAIR DYE Kit: For gorgeous, fade-defying hair color with dimension, look no further. We pair our gel hair dye formula with Care Supreme Conditioner with Shine Serum to help maintain color vibrancy and provide silk & shine.
FADE-DEFYING HAIR COLOR: Superior Preference hair color kits have been our gold standard in hair dyes since 1973. There are over 50 shades to choose from, so you can find the perfect shade for you, from luminous red to cool ash blond, to deepest black.
Show More

Schwarzkopf Keratin Color Permanent Hair Color Cream, 1.8 Ruby Noir (Packaging May Vary), Pack of 1

Schwarzkopf
SG_B01829EL32_US
2.1 x 3.9 x 6.56 Inches
0.13 Pounds

Ratings for Schwarzkopf (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -

Features

INTENSE CARING COLOR: Your hair is healthy looking and strong in combination with the Pre-Color Serum.
EVEN COLOR FROM ROOT TO TIP: The protective Pre-Color Serum conditions the hair before coloring for a more even color result from root to tip.
Show More
Top 10

Clairol Root Touch-Up by Nice'n Easy Permanent Hair Dye, 9 Light Blonde Hair Color, 2 Count

Clairol
NA
3.563 x 2.188 x 6.13 Inches
0.24 Pounds

Ratings for Clairol (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -

Features

Get silky, natural-looking color with Clairol Nice 'n Easy 5W Medium Mocha Brown. Creates 3 salon tones and highlights in 1 simple step using Color Blend technology. Covers 100% of grays with complementary highlights and lowlights for an authentic look
With our non-drip formula, the crème is easy to apply and stays on your hair without making a mess while you wait for the colorant to work. Application kit includes Color Blend Formula, Color Blend Activator, CC Plus Color Seal Conditioner, Expert gloves
Show More

Clairol Nice'n Easy Permanent Hair Dye, 5R Medium Auburn Hair Color, Pack of 1

Clairol
10070018116670
2.37 x 3.59 x 6.37 Inches

Ratings for Clairol (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -

Features

Get natural-looking color with Clairol Nice'n Easy 5R Natural Medium Auburn
Creates 3 salon tones and highlights in 1 simple step using Color Blend technology
Show More

Permanent Hair Color by Revlon, Permanent Hair Dye, Colorsilk with 100% Gray Coverage, Ammonia-Free, Keratin and Amino Acids, 11 Soft Black, 4.4 Oz (Pack of 1)

REVLON
0309978695110
3.44 x 1.94 x 6.13 inches
0.0875 Pounds

Ratings for REVLON (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -
New Cenpac -

Features

PERMANENT AT-HOME HAIR DYE: Convenient hair color kit for at-home use co-developed with salon experts for long-lasting gray coverage
KERATIN ENRICHED HAIR COLOR: Nourishing, ammonia-free hair color formula is infused with Keratin and Silk Amino Acid to leave hair in better condition than before you colored it
Show More
Top 13

Revlon Total Color Permanent Hair Color, Clean and Vegan, 100% Gray Coverage Hair Dye, 535 Medium Golden Mahogany, 3.5 oz

REVLON
2.2 x 3.4 x 6.69 Inches
0.218 Pounds

Ratings for REVLON (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -

Features

CLEAN AND VEGAN HAIR COLOR: Our innovative clean and vegan hair dye is formulated without ammonia, parabens, sulfates, silicones, mineral oil, gluten, and phthalates
GENTLE ON HAIR: The nourishing cream formula is gentle on your hair and respectful of your scalp, and is infused with cannabis sativa (hemp) seed oil
Show More

Clairol Natural Instincts Demi-Permanent Hair Dye, 4 Dark Brown Hair Color, Pack of 3

Clairol
KKYUS-JUN03PPO3036
7.11 x 3.59 x 6.35 Inches

Ratings for Clairol (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -
BeautyCentralUSA -

Features

Demi permanent hair color that will give you a boost of shine for radiant, healthy-looking hair
Low commitment hair color that lasts up to 28 washes and blends away gray hairs
Show More
Top 15

Clairol Nice'n Easy Permanent Hair Dye, 9G Light Golden Blonde Hair Color, Pack of 1

Clairol
10070018116892
2.37 x 3.59 x 6.37 Inches
0.56 Pounds

Ratings for Clairol (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -
Get It Wholesale -

Features

Natural Looking Color
Nice'n Easy permanent Natural hair colorant
Show More

Clairol Nice'n Easy Permanent Hair Dye, 8G Medium Golden Blonde Hair Color, Pack of 1

Clairol
10070018116540
2.37 x 3.59 x 6.37 Inches
0.4 Pounds

Ratings for Clairol (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -
OTCRx4u 98

Features

Natural Looking Color
Nice'n Easy permanent Natural hair colorant
Show More

Clairol Natural Instincts Demi-Permanent Hair Dye, 2 Black Hair Color, Pack of 3

Clairol
KKYUS-JUN03PPO10056
7.11 x 3.59 x 6.35 Inches

Ratings for Clairol (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -

Features

Demi permanent hair color that will give you a boost of shine for radiant, healthy-looking hair
Low commitment hair color that lasts up to 28 washes and blends away gray hairs
Show More

Permanent Hair Color by Revlon, Permanent Hair Dye, Colorsilk with 100% Gray Coverage, Ammonia-Free, Keratin and Amino Acids, 60 Dark Ash Blonde, 4.4 Oz (Pack of 1)

REVLON
7210066060X
3.44 x 1.94 x 6.13 Inches
0.4167 Pounds
  • Unknown: Castilian

Ratings for REVLON (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -
TheOnlineDrugstore 1,622
Trusted Brands Online Store -

Features

PERMANENT AT-HOME HAIR DYE: Convenient hair color kit for at-home use co-developed with salon experts for long-lasting gray coverage
KERATIN ENRICHED HAIR COLOR: Nourishing, ammonia-free hair color formula is infused with Keratin and Silk Amino Acid to leave hair in better condition than before you colored it
Show More
Top 19

L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown, Pack of 2, Hair Dye

L'Oreal Paris
071249378458
2.75 x 7.0 x 6.496 Inches

Ratings for L'Oreal Paris (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -
Paracha -

Features

Feria Is Multi-Faceted Permanent Hair Color: Known for shimmering color and edgy colors, Feria permanent hair dye kits transform hair from blah to brilliant; The Power Shimmer Feria Conditioner seals and smooths for lasting bold color that will turn heads
Multi-Tonal, Shimmering Feria Hair Color: With 50 plus bold shades ranging from deepest black hair, platinum blonde & smoky silver hair dye, Feria hair color kits are inspired by cutting-edge fashion & the latest trends, no appointment required
Show More

Naturtint Permanent Hair Color 4N Natural Chestnut (Pack of 1), Ammonia Free, Vegan, Cruelty Free, up to 100% Gray Coverage, Long Lasting Results

Naturtint
4N-1PK
2.19 x 3.29 x 6.74 Inches
0.5 Pounds
  • Unknown: English

Ratings for Naturtint (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Naturtint USA 5,052
Timepros -

Features

BETTER INGREDIENTS, Better Color, Better You!
FREE FROM Ammonia, Parabens, Artificial Fragrance, Resorcinol, Heavy Metals, Sodium Lauryl Sulfate and Sodium Laureth Sulfate.
Show More

Clairol Nice'n Easy Balayage Permanent Hair Dye, Blondes Hair Color, Pack of 1

Clairol
0070018117854
2.38 x 5.22 x 6.3 Inches
0.1698 Pounds

Ratings for Clairol (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -

Features

Country of origin is Mexico
The package dimension of the product is 6.1cmL x 13.2cmW x 16.3cmH
Show More

Clairol Nice'n Easy Perfect 10 Permanent Hair Dye, 3 Darkest Brown Hair Color, Pack of 1

Clairol
0381519051258
5.118 x 2.185 x 6.614 Inches
0.6438 Pounds

Ratings for Clairol (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -
Tradecozone -
mughla -

Features

THE PERFECT 10: The Clairol Nice ‘n Easy Perfect 10 Permanent Hair Dye Kit provides 100% gray coverage and stunning color
A BOOST OF COLOR: Black hair dye with the perfect balance of lightness, darkness, and tone
Show More

Permanent Hair Color by Revlon, Permanent Hair Dye, Colorsilk with 100% Gray Coverage, Ammonia-Free, Keratin and Amino Acids, 10 Black, 4.4 Oz (Pack of 1)

REVLON
309978695103
12.5 x 7.5 x 7.1 Inches
0.41 Pounds
  • Unknown: Castilian

Ratings for REVLON (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -
I Buy Direct 926
CGM Empire Distributors LLC -

Features

PERMANENT AT-HOME HAIR DYE: Convenient hair color kit for at-home use co-developed with salon experts for long-lasting gray coverage
KERATIN ENRICHED HAIR COLOR: Nourishing, ammonia-free hair color formula is infused with Keratin and Silk Amino Acid to leave hair in better condition than before you colored it
Show More

Clairol Natural Instincts Demi-Permanent Hair Dye, 5C Brass Free Medium Brown Hair Color, Pack of 3

Clairol
GP-BUTTY6181
7.11 x 3.59 x 6.35 inches
585.0 Grams

Ratings for Clairol (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -

Features

Demi permanent hair color that will give you a boost of shine for radiant, healthy-looking hair
Low commitment hair color that lasts up to 28 washes and blends away gray hairs
Show More
Top 25

Clairol Nice'n Easy Permanent Hair Dye, 7C Dark Cool Blonde Hair Color, Pack of 1

Clairol
10070018116687
2.37 x 3.56 x 6.31 Inches

Ratings for Clairol (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -

Features

Get permanent, silky, natural-looking hair color with Clairol Nice'n Easy 7C Dark Cool Blonde. Creates 3 salon tones and highlights in 1 simple step using Color Blend technology
Covers 100% of grays with complementary highlights and lowlights for an authentic look
Show More
Top 26

L'Oreal Paris Excellence Cool Supreme Permanent Hair Color, Ash, 100 Percent Gray Coverage Hair Dye, Anti-Brass regimen includes gentle shampoo, and an anti-brass conditioner

L'Oreal Paris
071249421611
2.75 x 3.5 x 6.5 Inches
0.5776 Pounds

Ratings for L'Oreal Paris (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -

Features

L'Oreal Paris Excellence Cool Supreme hair color offers 100 percent gray coverage, even on stubborn grays
Triple protection Color with anti-brass technology protects during and after coloring for up to eight weeks
Show More

L'Oreal Paris Excellence Creme Permanent Hair Color, 6A Light Ash Brown, 100 percent Gray Coverage Hair Dye, Pack of 2

L'Oreal Paris
071249378229
2.75 x 7.0 x 6.496 Inches

Ratings for L'Oreal Paris (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -
Shandur One Stop Shop -

Features

Gray Coverage Hair Color With Triple Protection: No hair color cares more than Excellence Crème; With our triple protection system that seals, replenishes and conditions, plus 100 percent gray coverage even on stubborn grays.
Excellence In Hair Protection: Our weekly conditioning treatment with collagen helps protect hair until your next appointment for long lasting rich color; For 100 percent gray coverage and gorgeous root-to-tip color.
Show More

Clairol Age Defy Permanent Hair Dye, 5 Medium Brown Hair Color, Pack of 1

Clairol
99240001209
2.37 x 3.59 x 6.35 inches
0.4321 Pounds

Ratings for Clairol (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -

Features

Clairol Age Defy, 5 Medium Brown, Permanent Hair Color, 1 Kit
Our most advanced coverage for stubborn grays
Show More

Semi Permanent Paints Hair Color Blue

WELLA Color Charm
99240000398
6.1 x 4.7 x 2.5 Inches

Ratings for WELLA Color Charm (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -

Features

Lasts up to 20 washes depending on used shade and initial color intensity
Use multiple colors side by side even without foils
Show More

Clairol Nice'n Easy Permanent Hair Dye, 5 Medium Brown Hair Color, Pack of 1

Clairol
10070018116632
2.37 x 3.59 x 6.37 inches

Ratings for Clairol (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -
OTCRx4u 98

Features

Get natural-looking color with Clairol Nice'n Easy 5 Natural Medium Brown
Creates 3 salon tones and highlights in 1 simple step using Color Blend technology
Show More

Top 10 Straight Hair Color - Verified to Buy (New May 2023)

Top 7 Straight Hair Color Brands on Amazon

Here is the list of top-rated brands that were evaluated by CherryPicks.

  • Schwarzkopf
  • WELLA Color Charm
  • Garnier
  • L'Oreal Paris
  • Clairol
  • REVLON
  • Naturtint

Related Straight Hair Color Guides

For more personalized Straight Hair Color guides, Check those pages,


Top 10 Straight Hair Color Sellers: CPR Seller Rank List

CPR sellers rank is based on CherryPicks-AI bestselling ranking system that helps us analyze each seller's sales trends. The List of top seller ranks is our in-house data, essential for our product ranking to help you make the right shopping choice.

Rank Name Yearly Feedbacks Avg. Ratings
🥇 OTCRx4u 11,114 4.7
🥈 I Buy Direct 3,112 4.6
🥉 TheOnlineDrugstore 2,181 4.7
4 Naturtint USA 980 4.8
5 Trusted Brands Online Store 401 4.9
6 Amazon.com 386 4.7
7 BeautyCentralUSA 262 4.8
8 Get It Wholesale 253 4.8
9 Tradecozone 178 4.8
10 New Cenpac 158 4.8
View or download top Straight Hair Color seller & rating report
OTCRx4u [11114] I Buy Direct [3112] TheOnlineDrugstore [2181] Naturtint USA [980] Trusted Brands Online Store [401] Amazon.com [386] BeautyCentralUSA [262] Get It Wholesale [253] Tradecozone [178] New Cenpac [158] OTCRx4u 58% I Buy Direct 16% TheOnlineDrugstore 11% Naturtint USA 5% Trusted Brands Online Store 2% Amazon.com 2% BeautyCentralUSA 1% Get It Wholesale 1% Tradecozone 1% New Cenpac 1%

Why Should You Trust Us?

Now hundreds and thousands of Hair Care supplies are available on Amazon, Picking the right one is not easy, and that may take a lot of your time, Right? and What is the best Straight Hair Color to buy in May 2023?

CherryPicks’s Methodology for Evaluating Straight Hair Color

We developed the CherryRatings-AI system to identify and score reviews and the CherryPicks-AI ranking system that uses TensorFlow framework to generate the best list, It will help us evaluate Hair Care items that sell on Amazon. The score of items is based on over ten parameters such as analyzing customer review content, product reviewing rating statistics, brand reputation evaluation, comparing product price with features, etc, You can visit How We Rank to learn more in detail.

We collected and analyzed 229 of Straight Hair Color reviews based on our selection criteria. It helped us shortlist the top qualified and rated Straight Hair Color for Hair Care, We found that most customers choose Straight Hair Color with an average price of $14.06, and the top brands are REVLON, Garnier, L'Oreal Paris, Schwarzkopf, Clairol, WELLA Color Charm And Naturtint

Then our expert-level editors reviewed all those quality items and selected the top 30 Straight Hair Color for you, We have researched hundreds of sellers and picked the top sellers for Hair Care, including OTCRx4u, I Buy Direct, TheOnlineDrugstore, Naturtint USA, Trusted Brands Online Store, Amazon.com, BeautyCentralUSA, Get It Wholesale, Tradecozone, New Cenpac, Timepros And CGM Empire Distributors LLC. The Schwarzkopf Keratin Color, Color & Moisture Per... are available for purchase right now, and The seller of #1 rank product has received honest feedback from 1,033 consumers with an average rating of 4.1.

We've helped a lot of satisfied users get the right Beauty & Personal Care product based on their needs, and save lots of time for them to pick Straight Hair Color to buy.


Written By Kulus Qubilah Tuma

If there is anything more than obsession, that is what Kulus has with beauty and personal care. She pays attention to details and always wants to make her clients the attention of the room. She runs a makeup shop and would be sharing her experience with us.