Best Discoloration Serums (October 2023) - Rated by CherryPicks' Experts

Kulus Qubilah Tuma

Tired of uneven skin tone? Discover the power of cutting-edge discoloration serums that can rejuvenate your complexion!

With an increase in environmental pollutants and natural aging, many are experiencing skin discoloration more than ever. The right serum can not only combat these effects but can also boost the skin's radiance, leaving you with a clear and youthful glow. 

Imagine having a smoother, more even complexion without resorting to heavy makeup or expensive treatments. By choosing the top discoloration serums, you're investing in a solution that targets the root cause of uneven skin tones. Feel confident, empowered, and embrace the true beauty of your skin.

Ready for radiant skin? Check out user reviews, compare ingredients, and find the best discoloration serums tailored to your skin type and needs. Start your journey to a brighter, more even complexion today!

At a Glance: Our Top Picks

Top 1

PCA SKIN Vitamin B3 Brightening Serum, Anti Aging Serum for Dark Spots and Sk...

CPR Score
Top 2

SKIN DEVA 100% Pure Hyaluronic Acid Serum For Face 1 oz of Discoloration Corr...

CPR Score
Top 3

TruSkin Vitamin C Serum for Face with Hyaluronic Acid, Vitamin E, Witch Hazel...

CPR Score

* is reader-supported, Our editor review, and recommend the best products based on extensive data analysis, if you click on the product links, we may earn a commission through qualifying products purchased.

The Best Discoloration Serums Rated by CherryPicks

Market Overview
Discoloration Serums Reviewed
  • Reviews Analyzed: 548,173 Items
  • CPR Avg. Rating: 8.5 / 10
25 Products Evaluated
  • Highest Price: $160.00
  • Lowest Price: $11.95
  • Avg. Price: $29.09
Price Disclaimer

Top 25 Discoloration Serums on Amazon (Verified You can Buy)

PCA SKIN Vitamin B3 Brightening Serum, Anti Aging Serum for Dark Spots and Skin Discoloration, Made with Hydrating Niacinamide and Antioxidants, Helps Minimize Redness and Uneven Skin Tones, 1.0 Pump

1.25 x 1.25 x 5.5 Inches
0.06 Pounds

Ratings for PCA SKIN (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping -


PCA SKIN Vitamin B3 Brightening Serum is an anti aging serum that dramatically transforms uneven, yellowing skin and reduces redness using proven science-backed technology
Niacinamide, Mulberry Extract, Green Tea Extract and other advanced ingredients help reduce unwanted pigment and calm the skin
Show More
Top 2

SKIN DEVA 100% Pure Hyaluronic Acid Serum For Face 1 oz of Discoloration Correcting Serum Anti Aging Anti Wrinkle Acid Locks in Essential Moisture Keeps Skin Hydrated Facial Serums For All Skin Types

3.1 x 1.9 x 1.7 Inches
0.0625 Pounds
  • Unknown: English

Ratings for SKIN DEVA (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
skindeva -


✔️ 100% Pure Hyaluronic Acid contains absolutely zero artificial flavors, fragrances, or any harsh chemicals.
✔️ Skin Serum for women that reduces makeup stress, reaches the deepest layers of cells, thin-film, low-weight, and non-greasy moisturizer.
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TruSkin Vitamin C Serum for Face with Hyaluronic Acid, Vitamin E, Witch Hazel, 1 fl oz

TruSkin Naturals
Best Vitamin C Serum
1.5 x 1.5 x 4.0 Inches
0.065 Pounds

Ratings for TruSkin Naturals (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
TruSkin Naturals 1,280
HomeKey US -


SKIN BRIGHTENING SERUM: Our most popular face & eye serum uses vitamin C to even skin tone, neutralize free radicals and boost collagen, thus improving radiance and reducing dark spots, fine lines and wrinkles
PLANT-BASED, SKIN-FRIENDLY FORMULATIONS: Our anti aging serum is a purposefully balanced blend for skin nutrition, harnessing support from botanical hyaluronic acid, vitamin E, aloe vera, jojoba oil and MSM to help brighten, calm and protect skin
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Vitamin C Facial Serum - Acne Scar Removal, Anti Aging Moisturizer, Eve Hansen, 2 ounces

Eve Hansen
3.7 x 1.6 x 1.6 Inches
0.2625 Pounds

Ratings for Eve Hansen (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Eve Hansen -


Better Skin, Naturally Our Vit C Serum helps reduce the appearance of fine lines and wrinkles, improves skin texture and helps combat harmful free radicals from environmental damage.
Rejuvenate and Brighten your complexion with our pure vitamin c formula, packed with anti-aging ingredients: Vitamin C, Hyaluronic Acid, Vitamin E, botanical extracts. Free of Sulfates, Parabens, Phthalates.
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Eva Naturals Vitamin C Serum for Face Plus Hyaluronic Acid, Retinol, Niacinamide & Salicylic Acid, Anti Aging Serum, Reduce Fine Lines, Wrinkles & Dark Spots, Brightening Skin Serum for Glowing Skin (1 oz)

Eva Naturals
1.37 x 0.9 x 3.07 Inches
0.05 Pounds

Ratings for Eva Naturals (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Eva Naturals Inc. 2,922


Best Anti Aging Serum - Loaded with antioxidants, our Vitamin C Serum for face with hyaluronic acid helps reduce fine lines and wrinkles! Hyaluronic Acid provides incredible hydration by holding up to 1000 times its weight in water!
Glowing Complexion - Acne and other skin conditions leave your complexion looking red and uneven. The Niacinamide and Retinol serum found in our formula supports healthy skin by naturally reducing inflammation, correcting dark spots, and soothing troubled skin.
Show More

TruSkin Vitamin C-Plus Super Serum, Anti Aging Anti-Wrinkle Facial Serum with Niacinamide, Retinol, Hyaluronic Acid, and Salicylic Acid, 1 oz

TruSkin Naturals
1.5 x 1.5 x 4.0 Inches
0.19 Pounds

Ratings for TruSkin Naturals (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
TruSkin Naturals 1,280


PREMIUM AGE DEFENSE SERUM – Powered by a synergistic blend of Vitamin C, Retinol, Niacinamide, Botanical Hyaluronic Acid, Salicylic Acid and nourishing plant extracts, this comprehensive serum works on the surface and deep in the skin to promote and prolong a more youthful and healthy looking complexion.
ADVANCED FORMULA – Long known for preventing and reversing the signs of sun damage and aging, the dynamic duo of Vitamin C & Retinol is boosted by the power of Vitamin B3 (niacinamide) & Salicylic Acid, along with naturally soothing Organic Aloe Vera, HA, MSM, and Rose Hip Oil to rejuvenate, protect and dramatically enhance skin’s future. A bright touch of Pink Grapefruit Essential Oil adds a subtle, uplifting note to this silky smooth formula
Show More
Top 7

Paula's Choice CLINICAL Discoloration Repair Serum with Tranexemic Acid for Stubborn Dark Spots, Post-Acne Marks & Sun Damage, Paraben-Free & Fragrance-Free, 1 Fl Oz

Paula's Choice
7.874 x 5.9055 x 3.937 Inches

Ratings for Paula's Choice (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Paula's Choice Skincare 1,704


VISIBLY FADE DARK SPOTS: Take on stubborn brown & gray patches & post-acne discoloration with clinical-strength brighteners that disrupt the causes of unwanted color changes.
CUTTING-EDGE INGREDIENTS: 3% tranexamic acid, 5% niacinamide & 0.5% bakuchiol work together with pure tocopherol (vitamin E) & milk thistle to target & steadily improve the look of dark spots & discoloration through distinct pathways in skin.
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Tree of Life Vitamin C Serum for Face - 1 Fl Oz Skin Care Serums - Moisturizing Vitamin E for Brightening & Smoothing Dry Skin, Anti-Aging, Wrinkles & Dark Spot, Sensitive Skin - Dermatologist-Tested

tree of life beauty
5.2 x 2.0 x 1.9 Inches
0.0625 Pounds

Ratings for tree of life beauty (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Tree of Life Beauty 2,741
DoubleY Brands 849


BRIGHTEN, FIRM AND SMOOTH: Moisturizer packed with antioxidants to brighten skin and reduce dark spots to give you that all over glow. Elevate your personal care products.
CLEANER SKIN CARE PRODUCTS: We're redefining face mask skin care with vitamin C that brightens, organic aloe and jojoba for moisturizing, witch hazel that minimizes appearance of pores, and much more.
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CeraVe Vitamin C Serum with Hyaluronic Acid | Skin Brightening Serum for Face with 10% Pure Vitamin C | Fragrance Free | 1 Fl. Oz

1.38 x 2.06 x 6.38 Inches
0.0625 Pounds
  • Unknown: English

Ratings for CeraVe (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping -
michel's store -


[ ANTIOXIDANT BENEFITS ] Formulated with 10 percent l-ascorbic acid, the purest form of vitamin C, to help brighten the complexion and promote more even skin tone. Protective packaging helps prevent oxidation and maintain product performance.
[ HYDRATING SERUM ] Formulated with Hyaluronic Acid to help improve skin tone, texture, and hydration for a healthy looking, radiant complexion.
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Top 10

Good Molecules Discoloration Correcting Serum 30ml/1oz - Tranexamic Acid and Niacinamide for Dark Spots, Acne Scars, Sun Damage, Hyperpigmentation, and Age Spots - Fragrance Free, Vegan, and pH 5.5

Good Molecules
4.5 x 2.0 x 1.5 Inches
0.0625 Pounds

Ratings for Good Molecules (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
worldwide dolls -
1 Time Bargain -


BRIGHT AND BALANCED COMPLEXION: Refine tone and improve texture while nourishing your skin! Embrace newfound confidence with the Good Molecules Discoloration Correcting Serum made with powerful ingredients to help your skin repair and replenish!
VISIBLY IMPROVE HYPERPIGMENTATION AND DARK SPOTS: This serum is hydrating and healing. It is designed to help to improve the appearance of hyperpigmentation, blemish scars, sunspots, and other forms of discoloration. Use as Directed - RESULTS MAY VARY.
Show More

Tree of Life Vitamin C, Retinol and Hyaluronic Acid Serum Trio for Brightening, Firming, & Hydrating

tree of life beauty
0.1875 Pounds

Ratings for tree of life beauty (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Tree of Life Beauty 2,741
DoubleY Brands 849


Contains Vitamin C, Retinol and Hyaluronic Acid to brighten, firm and hydrate the skin
72% organic ingredients including Green Tea, Jojoba Oil and Witch Hazel
Show More
Top 12

Namskara Vitamin C 2oz Serum for Face 20% with Hyaluronic Acid, Vitamin E & Citrus Stem Cells - Best Natural Organic Anti Aging Formula to Correct Age Spots, Sun Damage, Fine Lines & Wrinkles

0.31 Pounds

Ratings for NAMSKARA (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Namskara -


BRIGHTENS THE COMPLEXION: Our potent 20% Vitamin C Serum provides your skin with an abundance of antioxidants to help nourish the skin and fight against the aging effects of harmful UV rays that are keeping you from achieving the ultimate natural glow. Topical vitamin C is 20 times more effective than taking it orally to replenish your skin's vitamin C levels that naturally decline over time.
NATURALLY ENHANCED BEAUTY SERUM: In addition to pure Vitamin C, this advanced youth activator is infused with Ferulic Acid, Hyaluronic Acid, Vitamin E, Organic Aloe, Organic Jojoba Oil, and Organic Plant Extracts such as Dandelion, Geranium, Gotu Kola, and Horsetail Plant to form a powerful elixir your skin will thank you for. There's a reason Vitamin C Serums are recommended as the #1 anti-aging secret that can help drop a decade from your face.
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ArtNaturals Anti-Aging-Set with Vitamin-C Retinol and Hyaluronic-Acid - Serum for Anti Wrinkle and Dark Circle Remover – All Natural and Moisturizing (3 x 1 Fl Oz / 30ml) (ANAA-0101)

4.25 x 4.17 x 1.57 Inches
0.57 Pounds
  • Unknown: English

Ratings for Artnaturals (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Beauty Lush USA -
ArtNaturals US 6,012
Organics Awareness -


ANTI-AGING SERUM SET: This gift set includes our uniquely formulated Vitamin C Face Serum, Retinol Serum, and Hyaluronic Acid Serum. Together, these serums work to plump, hydrate, smooth, and soften skin, helping fight the appearance of fine lines, wrinkles, and crow’s feet.
ArtNaturals Vitamin-C and Retinol Serum – (2 x 1 Fl Oz / 30ml) - Holiday Gift Set - Wrinkle & Dark Circle Remover (Morning & Night Anti Aging Therapy) – Natural and Moisturizing Treatment (ANAA-0203)
Show More

Naturium Niacinamide Face Serum 12% Plus Zinc 2%, Skin Complexion Treatment & Pore Minimizer, with Hyaluronic Acid & Vitamin E, 1 oz

1.4 x 1.4 x 5.4 Inches
0.29 Pounds

Ratings for Naturium (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Naturium 4,522


CLINICALLY SHOWN RESULTS: Our concentrated niacinamide serum is formulated with pure 12% niacinamide and 2% zinc PCA, and clinically shown to reduce the appearance of discoloration, pores, plus fines lines and wrinkles
CONCENTRATED, POWERFUL FORMULA: This serum combines a high concentration of niacinamide (vitamin B3) with zinc salt of pyrrolidone carboxylic acid to visually refine facial complexion. Upon receiving order from Naturium, bottle and carton color may vary
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CeraVe Retinol Serum for Post-Acne Marks and Skin Texture | Pore Refining, Resurfacing, Brightening Facial Serum with Retinol and Niacinamide | Fragrance Free, Paraben Free & Non-Comedogenic| 1 Oz

1.18 x 1.18 x 4.33 Inches
0.0661 Pounds

Ratings for CeraVe (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping -
Wisermerchant 6,207
BB Resellers LLC -


[ ACNE RETINOL SERUM FOR FACE ] With encapsulated retinol, this serum helps skin look smoother and more even-toned. Pore-minimizing serum for face helps refine skin’s texture over time and helps visibly reduce the appearance of post-acne marks.
[ LIGHTWEIGHT SERUM ] Gel texture & a non-greasy feel. Apply Resurfacing Retinol Serum at night & apply sunscreen. Apply a pea-sized amount of CeraVe retinol serum in a thin layer and allow to fully absorb into skin before applying additional products.
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SeoulCeuticals Korean Skin Care Beauty - 20% Vitamin C Hyaluronic Acid Serum + CE Ferulic Acid Provides Potent Anti Aging, Anti Wrinkle 1oz

Korean Skin Care
1.5 x 1.5 x 3.0 Inches
0.1563 Pounds
  • Unknown: French

Ratings for SeoulCeuticals (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Digital Beauty Group 5,944


THIS KOREAN SKIN CARE VITAMIN C serum contains the same potent, active ingredients as more expensive CE Ferulic Serums
EXTREMELY EFFECTIVE - WE PROMISE you'll begin to see results with this K beauty product within 3 weeks when used daily
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MATKAS Korean Dark Spot Remover for Face & Body Serum + Niacinamide + Oat Extract for Deep Correcting Uneven Skin Tone, Brightening Hyperpigmentation Treatment, Dark Spot Corrector Lightening Cream


Ratings for MATKAS (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
MATKAS Skincare -


LIGHTENS DARK SPOTS - Supercharged hydrating lightweight dark spot corrector serum to visibly fade dark spots while streghtening the skin barrier. Visibly corrects discoloration including acne marks and age spots
EVENS SKIN TONE - For MELANIN RICH to FAIR skin tone. The exfoliating acids and niacinamide work to fade dark spots, scars, and reverse sun damage
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L'Oreal Paris Revitalift 1.5% Pure Hyaluronic Acid Face Serum, Hydrate & Reduce Wrinkles, Fragrance Free 1 oz

L’Oréal Paris
1.38 x 2.0 x 5.33 Inches

Ratings for L’Oréal Paris (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping -
Consensus Holdings 4,415
California Distribution Inc 6,083
greenBulk 484


Intensive hydrating 1.5 percent Pure Hyaluronic Acid Serum for face with Vitamin C moisturizes skin instantly for dewy glow and visibly plumped skin; Reduces wrinkles and boosts skin's radiance; Effective for all skin tones
Instant relief for dry skin; This hyaluronic acid moisturizer for face deeply hydrates skin immediately; In 1 week, visibly plumps for younger looking skin that feels firmer, more elastic and radiant; Skin looks and feels dewy instantly and overtime
Show More

DERMA E Vitamin C Concentrated Serum with Hyaluronic Acid – All Natural, Antioxidant-Rich Concentrated Facial Serum – Firming and Brightening Skin Serum, 2oz

1.5 x 1.5 x 4.5 Inches
0.125 Pounds
  • Unknown: Unknown

Ratings for DERMA-E (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping -
Nifty-Deals 3,203


VITAMIN C SERUM: This brightening serum supports collagen health, improving the appearance of sun damaged skin The natural serum diminishes the appearance of fine lines, wrinkles and uneven skin tone.
DEEPLY HYDRATING: Known as nature’s ‘moisture magnet’, hyaluronic acid delivers intense moisture, infusing skin with healthy hydration. Our moisturizing hyaluronic acid serum helps plump and soften facial skin for a luminous complexion.
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Organic Vitamin C Facial Serum for Face with Hyaluronic Acid, Vitamin E and 24K Gold - Anti Aging, Wrinkles, Dark Spots & Acne Scar Vit C (20%) Treatment - Formulated in San Francisco

4.252 x 1.4961 x 1.4961 Inches

Ratings for Doppeltree (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Doppeltree -


🌿 ❛ REAL 24K NANO GOLD FOR VISIBLY GLOWING SKIN ❜ Our serum includes real 24K gold for its antioxidant properties that stimulate collagen production. The gold flakes are absorbed right into your skin for a visibly glowing and radiant complexion.
🌿❛ PREMIUM ORGANIC INGREDIENTS ❜ Our serum is a perfect blend of vitamin C (L-ascorbic acid 20%, the most effective form), vitamin E, hyaluronic acid and ginseng extract, targeted to boost your skin’s collagen production to reduce wrinkles and even out skin tone.
Show More

Vichy Mineral 89 Hyaluronic Acid Face Serum, Facial Gel Moisturizer and Pure Hyaluronic Acid Moisturizing and Hydrating Serum for Sensitive Skin and Dry Skin

5.216 x 1.948 x 5.216 Inches
0.463 pounds
  • Published: English
  • Manual: Italian
  • Unknown: Spanish

Ratings for Vichy (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping -


Our best-selling hyaluronic acid serum is formulated with Pure Hyaluronic Acid and 15 Mineral-Rich Vichy Volcanic Water to strengthen & repair your skin barrier
This daily hydrating and plumping booster has been clinically tested by 175 dermatologists on 1600 women worldwide
Show More

Tree of Life Refining Niacinamide Serum (Vitamin B3) Facial Serum with Hydrating Hyaluronic Acid; Refine & Balance Skin + Minimize Pores, Clean Dermatologist-Tested Skin care, Bonus Size 2 Fl Oz

tree of life beauty
0.125 Pounds

Ratings for tree of life beauty (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Tree of Life Beauty 2,741
DoubleY Brands 849


Flawless Complexion: Tree of Life's Niacinamide Serum is the vitamin B3 your complexion is craving to minimize the appearance of pores and uneven tone; Your one stop for a balanced skin tone
Clean Conscious Formula: Niacinamide aka Vitamin B3 brightens and reduces appearance of blemishes, hyaluronic acid locks in moisture for plump and smooth looking skin, and certified organic moisturizing aloe.
Show More
Top 23

SkinMedica 2.0 Lytera Pigment Correcting Serum, 2 Fl Oz

7.8 x 2.8 x 2.7 Inches
0.1 Pounds

Ratings for SkinMedica (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping -


A targeted- powerful skin tone correcting serum
Made in USA
Show More

Zone - 365 Vitamin C Topical Face Serum with Hyaluronic Acid, Vitamin E, and Retinol to Remove Dark Spot - 1fl oz

Zone - 365

Ratings for Zone - 365 (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
FamShack -


MADE IN USA AND CAREFULLY FORMULATED ANTI-AGING SERUM: Slow down photoaging and strengthen your skin with Zone - 365 Vitamin C Serum. It works as both an effective beauty remedy and a face serum without harsh reactions. Our serum is specially formulated with 25% vitamin C thereby playing a major role in the remedy of acne blackheads, and common signs of aging such as discoloration, dark spots, and hyperpigmentation. Our Serums and Cream products are proudly developed and manufactured in the USA.
HYDRATING FACE AND SKIN: As you grow older, the skin loses its vitality, leaving it dull, dry, and dehydrated. The Zone - 365 Active Vitamin C Serum is herbally infused with a botanical blend to help fight against wrinkles and spots. Including Vitamin C Serum in your daily regimen helps add moisture to your skin, leaving it nourished. Topically apply the Vitamin C serum on your skin and notice positive results in just 2 weeks.
Show More

12% Niacinamide Serum for Face + 2% Zinc and Hyaluronic Acid for Smooth, Bright & Youthful Skin - Pore Minimizer, Reduce Oil, Treat Dark Spots, Improve Uneven Skin Tone & Texture, Reduces Fine Lines & Wrinkles (2 oz)

Eva Naturals
0.125 Pounds

Ratings for Eva Naturals (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Eva Naturals Inc. 2,922


Renew With Niacinamide – Fine lines, large pores, and unevenness diminish skin’s appearance and your confidence. Transform troubled skin with your 12% niacinamide face serum by Eva Naturals.
From Blemished To Balanced – When skin overproduces oil, you’re left dealing with clogged pores, pimples, and grease. Balance skin’s oil with your 2% zinc serum proven to steady sebum production.
Show More

Best Discoloration Serums: Ultimate Guide to Even Skin Tone Solutions!

Discoloration serums are skincare products specifically formulated to treat hyperpigmentation and uneven skin tone. Hyperpigmentation refers to the darkening of an area of the skin caused by an increase in melanin production. This can arise due to various reasons, including sun exposure, aging, hormonal changes, and even past acne.

The active ingredients in these serums work to fade dark spots, reduce the appearance of redness, and promote an overall even complexion. They often contain potent components like vitamin C, niacinamide, hydroquinone, and other skin-brightening agents that target pigment-producing cells to balance and regulate melanin distribution.

Those who can benefit from discoloration serums include individuals with:

  • Age spots or sunspots caused by prolonged sun exposure.
  • Melasma, often triggered by hormonal changes such as pregnancy or birth control.
  • Post-inflammatory hyperpigmentation resulting from acne scars or injuries.
  • A general desire for a more even and radiant skin tone.

By integrating a discoloration serum into one's skincare routine, users can work towards achieving clearer, more balanced skin, reducing the need for heavy makeup or additional treatments.

Discoloration Serums Facts and Trends

Discoloration serums have surged in popularity, with related TikTok videos garnering over 85 million views. This trend is amplified by several Direct-To-Consumer brands introducing these serums, notably, Paula’s Choice, which rakes in around $99K/month on Amazon. This wave is part of the broader "Skin Tone SkinTok" movement, evident from the #skintok hashtag amassing 15 billion views.

Alongside, products enhancing skin tone are in demand. Glowing sunscreens have seen a search spike of 3167% in five years, bronzing drops experienced a 5000% search increase in two years, and barrier creams have grown 154% in searches over the same period, marking a clear shift towards products that both enhance and protect the skin.

Factors to Choosing the Best Discoloration Serums

Understand Your Skin Type:

  • Sensitive Skin: Opt for serums with soothing ingredients like aloe vera or chamomile.
  • Oily Skin: Look for non-comedogenic formulas that won't clog pores.
  • Dry Skin: Hydrating ingredients like hyaluronic acid can be beneficial.

Active Ingredients to Look For:

  • Vitamin C: An antioxidant that brightens skin and targets dark spots.
  • Niacinamide: Reduces inflammation and can lighten dark patches.
  • Hydroquinone: A strong bleaching agent; always use as directed and in consultation with a dermatologist.
  • Kojic Acid: A natural ingredient derived from mushrooms, effective in treating pigmentation.
  • Alpha Arbutin: Reduces melanin production.

Check for SPF:

Some discoloration serums come with built-in SPF. It's a good choice since sun exposure can worsen hyperpigmentation. If your chosen serum doesn't contain SPF, make sure you use sunscreen alongside.

Brand Reputation and Reviews:

Choose brands that are reputable and have positive user feedback. Look for reviews specific to discoloration improvement.


Ensure the serum is packaged in a dark or opaque bottle, as exposure to light can degrade certain active ingredients.

Formula Consistency:

A lightweight, fast-absorbing serum will be more comfortable, especially if you're layering other skincare products.

Patch Test:

Before fully integrating a serum into your routine, perform a patch test to ensure you don't react negatively.

Check for Clinical Trials or Studies:

Some brands provide evidence of their serum's efficacy based on clinical trials. This can offer an assurance of the product's effectiveness.

Return Policy:

Ensure the brand has a reasonable return policy in case the serum doesn't suit your skin or meet your expectations.

Choosing the right discoloration serum requires understanding your skin, researching active ingredients, and considering personal preferences. Always introduce new products gradually and monitor your skin's response. If in doubt, seeking advice from a dermatologist can be invaluable.

Round Up of the Best Discoloration Serums (Verified to Buy)

Top 10 Discoloration Serums Brands on Amazon

Here is the list of top-rated brands that were evaluated by CherryPicks.

  • TruSkin Naturals
  • Eve Hansen
  • Eva Naturals
  • Paula's Choice
  • tree of life beauty
  • CeraVe
  • Good Molecules

Related Discoloration Serums Guides

For more personalized Discoloration Serums guides, Check those pages,

Discoloration Serums FAQs

Which serum is best for discoloration?

From my personal experience and research, serums with active ingredients like Vitamin C, niacinamide, and kojic acid tend to be among the top-rated for discoloration. For instance, Paula’s Choice discoloration serum has been gaining attention, generating around $99K/month on Amazon. However, effectiveness can vary based on individual skin needs.

Which product is best for discoloration?

While serums are potent, there are several products to consider for discoloration. This includes sunscreens (to prevent worsening), exfoliants with AHA/BHA, and even specific overnight masks. According to market trends, products within the "Skin Tone SkinTok" category have witnessed rapid growth, with glowing sunscreens alone seeing a 3167% search increase over five years.

Is discoloration serum good for hyperpigmentation?

Absolutely! Many discoloration serums are designed specifically to combat hyperpigmentation. They work by inhibiting melanin production, exfoliating the skin, or fading existing dark spots. For instance, hydroquinone is a popular ingredient that acts as a skin lightener, directly targeting areas of hyperpigmentation.

What really fades hyperpigmentation?

Real results come from a combination of professional treatments and at-home care. Ingredients like Vitamin C, kojic acid, alpha arbutin, and hydroquinone are known to fade hyperpigmentation effectively. Additionally, according to data, the search for products like barrier creams that protect the skin has increased by 154% in the last five years, emphasizing their importance in a holistic approach to treating hyperpigmentation.

How do you fade hyperpigmentation fast?

For faster results, it's a blend of consistent skincare and professional treatments. At home, using discoloration serums, exfoliating regularly, and diligent sunscreen application can help. Professionally, treatments like chemical peels, laser therapy, or microdermabrasion can offer quicker results. Remember, the key is patience and consistency.

How often should one use discoloration serums?

It typically depends on the product and its concentration, but most serums are designed for daily use, either in the morning or at night. However, when introducing a new product, it's advisable to start slowly, maybe 2-3 times a week, and gradually increase as the skin adjusts.

Top 10 Discoloration Serums Sellers: CPR Seller Rank List

CPR sellers rank is based on CherryPicks-AI bestselling ranking system that helps us analyze each seller's sales trends. The List of top seller ranks is our in-house data, essential for our product ranking to help you make the right shopping choice.

Rank Name Yearly Feedbacks Avg. Ratings
🥇 greenBulk 5,063 4.9
🥈 DoubleY Brands 3,538 4.9
🥉 TruSkin Naturals 2,727 4.9
4 Paula's Choice Skincare 2,294 4.9
5 Tree of Life Beauty 1,623 4.9
6 CLUBCLIO 1,588 4.4
7 Eva Naturals Inc. 1,548 4.8
8 Nifty-Deals 1,454 4.8
9 Consensus Holdings 1,147 4.9
10 Naturium 1,124 4.9
View or download top Discoloration Serums seller & rating report
greenBulk [5063] DoubleY Brands [3538] TruSkin Naturals [2727] Paula's Choice Skincare [2294] Tree of Life Beauty [1623] CLUBCLIO [1588] Eva Naturals Inc. [1548] Nifty-Deals [1454] Consensus Holdings [1147] Naturium [1124] greenBulk 23% DoubleY Brands 16% TruSkin Naturals 12% Paula's Choice Skincare 10% Tree of Life Beauty 7% CLUBCLIO 7% Eva Naturals Inc. 7% Nifty-Deals 7% Consensus Holdings 5% Naturium 5%

[Get] Discoloration Serums Deals (✅Exclusively for Prime)

What does "Amazon Fulfilled" Mean?

Amazon Fulfilled refers to products handled by Amazon's logistics, which indicates that the product is stored, packed, and shipped by Amazon from one of its fulfillment centers.

When you order a product that is "Amazon Fulfilled," Amazon takes care of the storage, packing, shipping, and customer service for that product. This often ensures quicker delivery and better customer service compared to products that are not fulfilled by Amazon. It also means that the product is eligible for Amazon's return policy.

What does "Prime" Mean?

"Prime" refers to Amazon Prime Member (Join Amazon Prime Now), which indicates eligibility for Prime benefits. When you see "Prime" next to a product on Amazon, This generally means that if you are  an Amazon Prime member, you can get free two-day shipping on that product, and sometimes even same-day or one-day shipping depending on your location.

Prime members also have access to other benefits, including 2-Day ShippingExclusive Member DealsPrime VideoBuy With PrimeAmazon MusicPrime Gaming, and more.

Shop Prime Discoloration Serums Deals

What does "Free Shipping" Mean?

"Free Shipping" means that you will not be charged additional fees for the shipping of that product. However, unlike "Prime," which usually guarantees fast two-day shipping, "Free Shipping" doesn't necessarily mean fast shipping.

Sometimes there might be a minimum purchase requirement to qualify for free shipping if you are not a Prime member. For Prime members, the "Free Shipping" usually refers to the free two-day shipping that is one of the benefits of the Prime membership.

Why Should You Trust Us?

Now hundreds and thousands of Skin Care supplies are available on Amazon, Picking the right one is not easy, and that may take a lot of your time, Right? and What is the best Discoloration Serums to buy for new October 2023?

CherryPicks’s Methodology for Evaluating Discoloration Serums

We developed the CherryRatings-AI system to identify and score reviews and the CherryPicks-AI ranking system that uses TensorFlow framework to generate the best list, It will help us evaluate Skin Care items that sell on Amazon. The score of items is based on over ten parameters such as analyzing customer review content, product reviewing rating statistics, brand reputation evaluation, comparing product price with features, etc, You can visit How We Rank to learn more in detail.

We collected and analyzed 993 of Discoloration Serums reviews based on our selection criteria. It helped us shortlist the top qualified and rated Discoloration Serums for Skin Care, We found that most customers choose Discoloration Serums with an average price of $29.09, and the top brands are L’Oréal Paris, Generic, CeraVe, Artnaturals, TruSkin Naturals, Paula's Choice, Eva Naturals, Vichy, SeoulCeuticals, DERMA-E, Eve Hansen, NAMSKARA, SkinMedica, Naturium, PCA SKIN, SKINCEUTICALS, Doppeltree, tree of life beauty, EnaSkin, Zone - 365, GOODAL, Good Molecules, MATKAS And SKIN DEVA. 

Then our expert-level editors reviewed all those quality items and selected the top 25 Discoloration Serums for you, We have researched hundreds of sellers and picked the top sellers for Skin Care, including greenBulk, DoubleY Brands, TruSkin Naturals, Paula's Choice Skincare, Tree of Life Beauty, CLUBCLIO, Eva Naturals Inc., Nifty-Deals, Consensus Holdings, Naturium, Digital Beauty Group And ArtNaturals US. The PCA SKIN Vitamin B3 Brightening Serum, Anti Agi... are available for purchase right now, and The seller of #1 rank product has received honest feedback from 171 consumers with an average rating of 4.6.

We've helped a lot of satisfied users get the right Beauty & Personal Care product based on their needs, and save lots of time for them to pick Discoloration Serums to buy.

Written By Kulus Qubilah Tuma

If there is anything more than obsession, that is what Kulus has with beauty and personal care. She pays attention to details and always wants to make her clients the attention of the room. She runs a makeup shop and would be sharing her experience with us.