It Cosmetics Buying Guide & Brand Review (Oct. 2026 Updated)

It Cosmetics Confidence in a Cream Moisturizer 2 Ounces

Features

Developed with plastic surgeons, the leading experts in skin rejuvenation, this revolutionary super cream is your quick-absorbing moisturizer that goes beyond hydration for results you can feel confident in.

Confidence in a Cream nourishes your skin with collagen, hyaluronic acid, peptides, ceramides, antioxidants and colloidal oatmeal to help minimize the appearance of fine lines and wrinkles while improving the texture of your skin and delivering the ideal amount of moisture.

IT Cosmetics Confidence in a Cream Facial Moisturizer, Travel Size - Original Formula - Reduces the Look of Wrinkles & Pores, Visibly Brightens Skin - With Hyaluronic Acid & Collagen - 0.5 fl oz

Features

HYDRATING MOISTURIZER - Discover the #1 anti-aging facial moisturizer in America! Confidence in a Cream is a quick-absorbing super cream that helps strengthen the skin’s moisture barrier, while providing continuous 24-hour hydration.

SKIN-LOVING INGREDIENTS - Our face cream is infused with hyaluronic acid, ceramides, anti-aging collagen, and peptides to give your skin a supple, healthier, younger-looking appearance instantly and over time.

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IT Cosmetics Brow Power, Universal Taupe - Travel Size - Universal Eyebrow Pencil - Mimics the Look of Real Hair - Budge-Proof Formula - With Biotin, Saw Palmetto & Antioxidants - 0.0025 oz

Features

BROW POWER - Featuring an exclusive oval tip that mimics the look of real hair, this universal eyebrow pencil adjusts to your eyebrow color based on pressure. Available in four universal shades to match every hair color and cover grays.

BUDGE PROOF - The budge-proof formula adheres to skin for natural-looking brows that last, while the built-in spoolie brush does the work for you to create polished perfection.

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IT Cosmetics Your Skin But Better Foundation + Skincare, Fair Neutral 10.5 - Hydrating Coverage - Minimizes Pores & Imperfections, Natural Radiant Finish - With Hyaluronic Acid - 1.0 fl oz

Features

BEAUTY FOR ALL - With 40 true-to-skin shades to choose from, Your Skin But Better Foundation + Skincare is suitable for all skin types. The buildable, medium coverage minimizes the look of pores & imperfections for a natural radiant finish.

BETTER SKIN IN TWO WEEKS - This skin-loving foundation goes beyond a tinted moisturizer by working behind the scenes as you wear it. After just two weeks, skin looks smoother, skin tone appears more even, and skin texture is visibly refined.

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It Cosmetics Bye Bye Foundation Full Coverage Moisturizer with SPF 50 "Light Medium" - 1 Ounce

Features

IT Cosmetics Bye Bye Foundation Full Coverage Moisturizer with SPF 50+ (Light Medium)

It Cosmetics Bye Bye Foundation Full Coverage Moisturizer Fair Light SPF 50+ 1.0 ounce

IT Cosmetics Heavenly Luxe Complexion Perfection Brush #7 - Foundation & Concealer Brush in One - Soft Bristles - Pro-Hygienic & Ideal for Sensitive Skin

Features

COMPLEXION PERFECTION - This cruelty-free brush is designed to apply both foundation and concealer for a flawless, airbrushed finish! The pro-hygienic bristles are extremely soft and great for even sensitive skin!

FOUNDATION BRUSH - With a 12,800 hair count, the ultra plush, ultra luxe large end allows you to quickly apply your foundation to larger areas for a beautiful airbrushed finish. Build coverage with liquid or powder and buff away imperfections.

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IT Cosmetics Superhero No-Tug Waterproof Eyeshadow Stick, Gallant Gold - Rich Yellow Gold - Longwear, Blendable Cream Eyeshadow with Built-In Primer - Suitable for Sensitive Eyes - 0.05 oz

Features

CREAM SHADOW STICK - Superhero No-Tug Waterproof Shadow Sticks are everything you love about long-wear eyeshadow, now in an easy-to-use, cream shadow stick. Available in 12 buildable pearl and matte shades.

ALL-DAY WEAR - This waterproof formula features a built-in eyeshadow primer for a creaseless finish that won’t settle into eyelid creases. It’s truly your one swipe super shadow for comfortable, all-day wear.

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IT Cosmetics Superhero No-Tug Waterproof Eyeshadow Stick, Bionic Bronze - Metallic Bronze - Longwear, Blendable Cream Eyeshadow with Built-In Primer - Suitable for Sensitive Eyes - 0.05 oz

Features

CREAM SHADOW STICK - Superhero No-Tug Waterproof Shadow Sticks are everything you love about long-wear eyeshadow, now in an easy-to-use, cream shadow stick. Available in 12 buildable pearl and matte shades.

ALL-DAY WEAR - This waterproof formula features a built-in eyeshadow primer for a creaseless finish that won’t settle into eyelid creases. It’s truly your one swipe super shadow for comfortable, all-day wear.

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IT Cosmetics Hello Lashes 5-in-1 Mascara, Black - Volumizing Mascara, Lash Primer, Lash Serum, Lash Tint & Lash Curler - Lengthens & Separates Lashes - With Collagen, Biotin & Peptides - 0.33 fl oz

Features

Lash loving biotin, collagen, proteins, jojoba, saw palmetto and amino acids

Delivers 5 products all in one, volumizing mascara, conditioning primer, peptide infused lash serum, lash tint and lash curler

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It Cosmetics Confidence In An Eye Cream 0.5 fl oz.

Features

New, with box

Skin-loving ingredients-including a super ceramide complex, chrysin, licorice root, avocado and squalane-work to hydrate, smooth and refresh

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IT Cosmetics Celebration Foundation, Medium - Full-Coverage, Anti-Aging Powder Foundation - Blurs Pores, Wrinkles & Imperfections - With Hydrolyzed Collagen & Hyaluronic Acid - 0.3 oz Compact

Features

FULL-COVERAGE POWDER FOUNDATION - Celebration Foundation delivers highly pigmented, hydrating full coverage that won’t crease or crack, for a flawless, airbrushed finish that lasts.

COMPLEXION PERFECTION - The anti-aging technology in this formula blurs away pores, fines lines & imperfections, and absorbs oil & shine, without settling into lines & wrinkles.

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It Cosmetics Brow Power Universal Brow Pencil (2 Pack)

Features

it Cosmetics Brow Power Universal Brow Pencil in Universal Taupe 2 Pack

IT Cosmetics Your Skin But Better CC+ Cream, Light Medium (C) - Color Correcting Cream, Full-Coverage Foundation, Hydrating Serum & SPF 50+ Sunscreen - Natural Finish - 1.08 fl oz

Features

AWARD-WINNING CC+ CREAM - Your Skin But Better CC+ Cream is an award-winning color corrector cream that works beautifully as your full-coverage foundation, hydrating anti-aging serum and SPF 50+ physical sunscreen.

INSTANT COMPLEXION PERFECTION - This full-coverage foundation reduces the appearance of acne scarring, wrinkles, redness, dark circles under eyes & large pores—all while giving you a luminous, supple, flawless-looking complexion.

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IT Cosmetics Confidence in a Gel Lotion - Oil-Free Face Moisturizer - Lightweight & Hydrating - With Ceramides - 0.5 fl oz

Features

QUICK-BREAK MOISTURIZER - Confidence in a Gel Lotion delivers 72 hours of hydration for supple, healthy-looking skin. The quick-break innovation breaks into a water-light liquid upon application for easy absorption and a weightless feel.

ANTI-AGING INGREDIENTS - This lightweight gel moisturizer is infused with skin-loving ceramides, glycerin and cactus flower extract to help smooth the appearance of fine lines and leave your skin looking radiant and primed for makeup application.

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