L’Oréal Paris Buying Guide & Brand Review (Sep. 2026 Updated)

L’Oréal Paris Voluminous Original Volume Building Mascara and Infallible Eyeliner, Builds eye lashes up to 5X natural thickness, Smudge Free, Clump Free, Black, 1 kit

Features

Voluminous Mascara is uniquely formulated to separate and build lashes up to 5x their natural thickness, while Pro-Last Eyeliner delivers 24-hours of rich, creamy color.

This mascara and eyeliner kit provides thicker, fuller, longer eye lashes with color that doesn't quit

Show More

L’Oréal Paris Lash Serum + Voluminous Double pack

Features

First, apply lash serum solution to condition lashes, then apply America's Number 1 mascara, voluminous original. This mascara is uniquely formulated to volumize and separate and build lashes up to 5x their natural thickness

Lash serum solution conditions and cares for your lashes - it is eye safety tested, suitable for sensitive eyes and contact lens wearers

Show More

L'Oreal Paris Makeup Lash Paradise Mascara, Voluptuous Volume, Intense Length, Feathery Soft Full Lashes, No Flaking, No Smudging, No Clumping, Black, 0.25 Fl Oz (Pack of 1) Packaging May Vary

Features

Volumizing And Lengthening Mascara: Full lash fringe that’s feathery soft, with no flaking, no smudging, and no clumping; Just voluptuous volume and intense length. 20x more volume and up to 2x more length. Based on a consumer claims study, November 2020

L'Oreal Paris Mascara: Get the long, full eyelashes you love with our best mascaras and primers; Choose from our innovative volumizing formulas and variety of brushes

Show More

L'Oreal Paris Makeup Lash Paradise Mascara, Voluptuous Volume, Intense Length, Feathery Soft Full Lashes, No Flaking, No Smudging, No Clumping, Mystic Black, 0.28 Fl Oz (Pack of 1)

Features

Volumizing And Lengthening Mascara: Full lash fringe that’s feathery soft, with no flaking, no smudging, and no clumping; Just voluptuous volume and intense length. 20x more volume and up to 2x more length. Based on a consumer claims study, November 2020

L'Oreal Paris Mascara: Get the long, full eyelashes you love with our best mascaras and primers; Choose from our innovative volumizing formulas and variety of brushes

Show More

L'Oreal Paris Magic Root Cover Up Concealer Spray, Blondes with Dark Roots, Medium Blonde, 2 fl. oz.

Features

Temporary Dark Root Concealer Spray For Blondes- The only spray created for blondes to flawlessly conceal dark roots in seconds - Our lightweight formula leaves no smudging or sticky residue and is ammonia and peroxide free

3 Seconds To Flawless Blonde Roots- Now cover your dark roots in-between color or salon visits, Magic Root Cover Up For Blondes returns your hair to a flawless blonde within seconds - Lasts until your next shampoo

Show More

L'Oreal Paris Magic Root Cover Up Gray Concealer Spray Light Golden Brown 2 oz.(Packaging May Vary)

Features

Temporary Root Cover Spray: Our Magic Root Cover Up conceals grays in seconds for flawless roots; Get seamless coverage with our lightweight formula that leaves no smudging or sticky residue when dry, and that’s ammonia and peroxide free

Colored Hair Spray For Gray Roots: Perfect for in-between color or salon visits, Magic Root quickly gives coverage to grey roots within seconds; Lasts until your next shampoo

Show More

L'Oreal Paris Magic Root Cover Up Gray Concealer Spray Medium Brown 6 oz (3 pack)

L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 7BB Dark Beige Blonde, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1

Features

Hair Color for Gray Hair Coverage: L'Oreal Paris Excellence Creme Permanent Hair Dye offers 100 percent gray coverage for all hair types, even on the most stubborn grays. Exclusive non-drip creme formula for gorgeous hair color from root to tip

Your Excellence Just Got Better: New Triple Care Color Routine protects hair before, during, and after coloring for up to 8 weeks with a combination of ceramide, pro-keratine, and glycerin for rich color and revitalized hair. New look same great shades

Show More

L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 6RB Light Reddish Brown, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1

Features

Hair Color for Gray Hair Coverage: L'Oreal Paris Excellence Creme Permanent Hair Dye offers 100 percent gray coverage for all hair types, even on the most stubborn grays. Exclusive non-drip creme formula for gorgeous hair color from root to tip

Your Excellence Just Got Better: New Triple Care Color Routine protects hair before, during, and after coloring for up to 8 weeks with a combination of ceramide, pro-keratine, and glycerin for rich color and revitalized hair. New look same great shades

Show More

L'Oréal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 4R Dark Auburn, 2 COUNT Hair Dye

Features

Superior Preference Permanent Hair Dye Kit: For gorgeous, fade-defying hair color with dimension, look no further; We pair our gel hair dye formula with Care Supreme Conditioner with Shine Serum to help maintain color vibrancy and provide silk and shine

Fade-Defying Hair Color: Superior Preference hair color kits have been our gold standard in hair dyes since 1973; There are over 50 shades to choose from, so you can find the perfect shade for you, from luminous red to cool ash blond, to deepest black

Show More

L'Oréal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, LB01 Extra Light Ash Blonde, 2 COUNT Hair Dye

Features

Superior Preference Permanent Hair Dye Kit: For gorgeous, fade-defying hair color with dimension, look no further; We pair our gel hair dye formula with Care Supreme Conditioner with Shine Serum to help maintain color vibrancy and provide silk and shine

Fade-Defying Hair Color: Superior Preference hair color kits have been our gold standard in hair dyes since 1973; There are over 50 shades to choose from, so you can find the perfect shade for you, from luminous red to cool ash blond, to deepest black

Show More

L'Oréal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 7.5A Medium Ash Blonde, 2 COUNT Hair Dye

Features

Superior Preference Permanent Hair Dye Kit: For gorgeous, fade-defying hair color with dimension, look no further; We pair our gel hair dye formula with Care Supreme Conditioner with Shine Serum to help maintain color vibrancy and provide silk and shine

Fade-Defying Hair Color: Superior Preference hair color kits have been our gold standard in hair dyes since 1973; There are over 50 shades to choose from, so you can find the perfect shade for you, from luminous red to cool ash blond, to deepest black

Show More

L'Oreal Paris Makeup Brow Stylist Definer Waterproof Eyebrow Pencil, Ultra-Fine Mechanical & Retractable Brow Pencil, Draws Tiny Brow Hairs & Fills in Sparse Areas & Gaps, Dark Brunette, 0.003 oz.

Features

BROW STYLIST DEFINER EYEBROW PENCIL: Ultra-fine self-sharpening mechanical brow pencil draws on tiny brow hairs to fill in sparse areas or gaps, and spoolie brush styles and defines brow shape.

FOR BROWS THAT ARE FLAWLESSLY, NATURALLY YOU: Brow Definer mechanical pencil is waterproof, ophthalmologist tested, and suitable for sensitive eyes and contact lens wearers.

Show More

L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 100 Pure Diamond (Very Light Natural Blonde), Pack of 1, Hair Dye

Features

Feria Is Multi-Faceted Permanent Hair Color: Known for shimmering color and edgy colors, Feria permanent hair dye kits transform hair from blah to brilliant; The Power Shimmer Feria Conditioner seals and smooths for lasting bold color that will turn heads

Multi-Tonal, Shimmering Feria Hair Color: With 50 plus bold shades ranging from deepest black hair, platinum blonde & smoky silver hair dye, Feria hair color kits are inspired by cutting-edge fashion & the latest trends, no appointment required

Show More

L'Oreal Paris Makeup True Match Lumi Glotion Natural Glow Enhancer Highlighting Lotion

Features

LUMI Glotion instantly hydrates, highlights and luminzes your skin for an all-over fresh natural glow

Highlighting formula is lightweight and delivers an illuminating color tint for healthy radiant skin

Show More