How Does Amazon Use Big Data? (Target, Modes and Tools)

Thomas Joseph

Amazon is one of the world's richest retail companies and uses data to its advantage. This article describes how Amazon uses big data for its operations and internal customers. 

Amazon is a tech powerhouse. And not just in their sales, shipping, and customer service systems. The company also has some of the best Big Data practices in the industry. With this post, we’ll be exploring how Amazon uses Big Data in every aspect of its business – from understanding its users' purchasing habits to delivering customized products based on what they wanted last time they bought something similar.

Table Of Contents

How Does Amazon Use Big Data?

Amazon collects a lot of customer data to understand better what they would like and buy. They do so by tracking their customers' searching behaviors, which are connected to the things they eventually purchase. With this Big Data analytics, Amazon is better able to provide customers with recommendations for other products, which will lead to increased sales for the company.

Who Does Amazon Collect Data On?

Amazon uses big data to understand and predict customer behavior. Amazon tracks how much customers spend on different items, what they buy after they make their purchases, and how they interact with its services. By comparing these records with those made by other companies that sell similar products, Amazon can identify trends that might help it sell more items at better prices.

How Does Amazon Use Big Data?

Here are some of the ways Amazon uses big data:

Amazon has built a reputation for delivering the best customer service in the industry. It is mainly due to an incredibly accurate voice recognition system that understands the context of a conversation and can respond accordingly.

You can use voice commands to order products from Amazon by asking for them by name or by saying "Alexa" followed by a command (such as "Alexa, order pizza"). Voice recordings make it easier than ever to purchase items without visiting a website or clicking through multiple screens. For example, if you ask Alexa about the weather, she will provide you with relevant weather data from several different sources.

Amazon has also built a sophisticated recommendation engine that uses data about your past purchases and browsing history to determine other products you may like based on similar interests or past purchases. This recommendation engine is powerful enough to recommend items based on your location, time of day and even season (for example, summer clothing recommendations).

Amazon's one-click ordering model is a prime example of how big data can improve the shopping experience. The company knows that most people don't want to read through pages of product descriptions, compete for a product, or click through multiple links to find what they want. So when you go to, you can click on a product, which will take you directly to that item on Amazon's website. It saves the shopper and the online retailer time because it eliminates unnecessary steps.

Amazon's recommendation engine is also used to predict how long an order will take to arrive at your home or office. They use this information to estimate how many packages will be delivered each hour and then try to schedule deliveries for times when people are most likely to be home. Anticipatory shipping allows them to ship more quickly and efficiently, which keeps customers happy and helps improve their perception of Amazon's services.

Amazon also uses big data to recommend books based on what other customers have highlighted before them so that it can make suggestions for new titles that its users might like. It does this using machine learning techniques which analyze patterns across millions of customer highlights and purchases across thousands of categories over time.

The Implementation of Big Data on Amazon

Amazon uses big data to guide customers to the right product at the right time. The company's advanced algorithms look at patterns in customer behaviour, such as purchasing history, ratings and reviews, and other factors, to suggest products that are likely to be of interest.

Amazon also uses big data to optimize pricing to offer the lowest prices possible while still making a profit. It can do this by analyzing sales trends and considering competitors' prices, consumer habits and seasonal sales patterns.

Amazon also uses big data to change and modify the physical address of its distribution centres worldwide to make deliveries more efficient. The company uses GPS location tracking for all items sold on, allowing it to determine if an item needs to be sent from one location versus another based on weather conditions or road construction.

Amazon uses big data to optimize its supply chain by implementing several solutions. It monitors inventory levels throughout the year to make critical decisions about when to restock shops and warehouses. This information also helps Amazon determine which products have low demand or are out of stock so that it can prioritize those items for future shipments or sales promotions.

Amazon uses big data to serve customers. It uses data about what others have purchased and when to encourage people to buy more.

For example, if you like a product but haven't bought it in a while, Amazon might suggest you repurchase it or change your shipping preference to ensure the item gets to your house on time.

If you're ordering an item for someone else and forget to add an address, Amazon can use the address from their previous order to get it right this time.

Amazon also uses big data for fraud screening by monitoring customer behaviour as they shop online. Suppose someone tries something shady, like trying to return an item by claiming it was damaged or defective even though they never used it.

In that case, this is flagged by Amazon as suspicious activity and may result in fraud charges being applied against their account, which could result in having your account suspended or closed altogether.

How Much Data Does Amazon Collect?

Amazon uses big data to build a better shopping experience for its customers. It has the infrastructure, knowledge and the ability to collect massive amounts of data that Amazon can use to improve its products and services.

The Big Data Tools That Amazon Use

Amazon uses AWS (Amazon Web Services) to manage this vast amount of data processing and storage. It includes running queries on their database, such as those that return billions of rows in seconds.

Amazon uses Big Data for its business intelligence. Amazon Web Services (AWS) is a platform for building, deploying, and managing applications and websites at any scale. It offers various services that can be used to analyze data from various sources and make sense of it. These include machine learning, analytics, data storage, data processing, databases, and search.


Amazon is dominating the retail industry. Its diverse and ever-developing marketplace offers a wide range of products that consumers can buy. Big data is a step further to receiving only the kind of product you expect. The data is provided to amazon in various ways. Sometimes, there will be surveys given to customers to fill Amazon's needs better. The survey results are then used to develop personalized services for their customers.  

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