15 Best Watch Brands for Men of 2023 So Far

Crystal Arron
Looking for the best watch brands for men? Look no further! Our list features the top 15 watch brands. From Rolex and Apple to Patek Philippe and Audemars Piguet, find your perfect timepiece brand today.

Wearing a watch is more than just about keeping track of time. Your choice of watch speaks volumes about your character, style, and even personal values. A watch can actually tell your story without you having to say a word.

But with a ton of watch brands for men coming into the market every year, we’re sure you want to know what brands are worth investing in. Fortunately, our list of the 15 best watch brands for men can help you narrow down your options and guide you toward the right watch for you. Read on to find out.


Table Of Contents

1. Apple

Apple is the first brand on our list. Apple has been in existence for over 45 years. Since its launch, Apple has earned a reputation for producing top-quality and innovative products. The brand started by selling computers but would soon expand its offerings to include:

Today, Apple focuses on producing only the best watches for men. The brand's Apple Watch has been praised by customers globally. When you first encounter the Apple Watch, you might think the masterpiece is just a timepiece. But no sir, the smartwatch has other cool features like:


2. Rolex

Rolex is a luxury watch brand that needs no introduction. Founded in 1905, the brand has become synonymous with quality, precision, and prestige. Rolex watches are known for their extraordinary craftsmanship, durability, and timeless designs.

Rolex watches are made with the finest materials. The brand uses 940L grade stainless steel, unlike other Swiss watches, which are made with 316L grade steel. Rolex sport watches are also made with a ceramic bezel, making them scratch resistant and long-lasting.

And if you are fond of swimming like we are, with Rolex waterproof watches, you do not have to worry about water damage. The brand's watches are designed to withstand extreme conditions, making them perfect for not only swimming but also skiing, mountain climbing, and more.

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3. Zenith

Zenith is a Swiss luxury watchmaker that has been producing high-quality timepieces since 1865. Zenith watches are known for their precision and accuracy, with many of the brand's watches being certified as chronometers by the COSC.

One of Zenith's most popular watches is the El Primero. This iconic model was produced in 1969, and it was the world's first automatic chronograph movement. The El Primero has been updated and refined over the years, with many new designs and features being introduced.


4. Skagen

Skagen is the next watch brand we'll talk about. Skagen was founded by Charlotte and Henrik Jorst in 1989. The brand, which originates from Denmark, draws inspiration from the Danish coastline and the Skagen City lifestyle. That's why their timeless pieces come with "slim styles and color combinations that reflect quite coastal living."

Skagen watches are also made with their esteemed customers in mind. Skagen has mastered the art of creating high-quality and long-lasting watches that you'll be proud to add to your collection.

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5. Movado

Movado is another luxury watch brand known for its iconic Museum Watch. The brand was founded by Achille Ditesheim and has been around for over a century. Achille came from a family of watchmakers who lived in a watch-making town known as La Chaux-de-Fonds. In fact, his two brothers, Leopold and Isidore, were also watchmakers.

Movado's Museum Watch came into existence in 1947, and it was designed by an American industrial designer, Nathan George Horwitt. The watch featured a single dot at the 12 o'clock position, representing the sun at high noon. The watch quickly became a hit and has remained a hallmark of the brand ever since.

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6. Omega

Founded in 1848, Omega is another Swiss watch brand that originated in La Chaux-de-Fonds. Omega, initially La Generale Watch Co., was established by Louis Brandt.

Since its establishment, Omega has been at the forefront of the watchmaking industry. The brand has produced premium quality watches that are not only stylish and innovative but also reliable. In fact, Omega has been the official timekeeper for the Olympic Games for over nine decades.

Omega watches have been worn by notable personalities, including famous actors, musicians, and sports stars.


7. Patek Philippe

Patek Philippe is the next Swiss watch brand on our list. The brand has been making waves in the watchmaking universe for over 50 years. Patek Philippe was founded by Antoni Patek and Francois Czapec in 1839. The company's first product was a pocket watch, and in 1868, Patek Philippe's first Swiss wristwatch was released. The watch was specifically made for Countess Koscowicz of Hungary.

Today, Patek Philippe's rare and valuable watches continue to wow watch lovers everywhere. Their watches have been sold at auction for record-breaking prices, with some models fetching millions of dollars.


8. TAG Heuer

TAG Heuer is a Swiss watchmaker that has been in the game since 1860. TAG Heuer believes that every decision a person makes, no matter how small, can have a massive impact on their life. And that's why their watches are designed to "capture every fraction of a second of a performance."

TAG Heuer's commitment to precision and accuracy is evident in every timepiece they produce. From the iconic Carrera to the sporty Aquaracer, TAG Heuer's watches are definitely designed to perform under pressure.

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9. Bulova

Bulova is an American watch brand that was established by Joseph Bulova in 1875. Joseph began by manufacturing innovative and stylish watches that would soon become popular in the United States and beyond.

Bulova's love for style is still seen in its latest collection of watches. Many of the brand's timepieces feature at least two straps, giving you the option to switch up your look as needed.


10. Shinola

Shinola is an American lifestyle brand that creates watches, bikes, bags, and jewelry for men and women. The brand was founded in 2011 and it’s based in Detroit, Michigan.

Shinola's popularity began to soar in 2013 thanks to a newspaper ad that introduced the brand to the world. During that year, they produced a limited edition watch called the Runwell. The watch was an instant hit and was applauded for its classic design and sturdy construction.

Today, the brand continues to produce high-quality watches that are made in the USA.


11. Seiko

Seiko is a Japanese watchmaker that has been operating since 1881. The brand, which was created by Kintaro Hattori, is famous for producing watches, clocks, jewelry, optical products, and electronic devices.

Seiko's motto, "Moving ahead. Touching hearts," speaks to the brand's commitment to inspiring confidence and encouraging athletes and musicians worldwide. Seiko understands that time plays a major role in their career, and that's why they strive to create watches that are reliable, accurate, and functional.

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12. Hublot

Next on our list of the best watch brands for men we have Hublot. The brand was established over four decades ago by an Italian man, Carlo Crocco. Carlo previously worked at a watchmaker company before starting his own brand. During his time at the company, the Hublot founder gained valuable experience and knowledge in the art of watchmaking, which he later used to make his own timepieces at Hublot.

Today, Hublot is home to some of the most innovative and unique watches in the world. Their popular watches include the iconic Big Bang, MP, Classic Fusion, and Squire Bang.


13. Timex

Timex, originally Waterbury Clock Company, came to be in 1854. The brand was created by an American Brass manufacturer, Benedict & Burnham, and in 1941, it was sold to Thomas Olsen. Olsen renamed it Timex.

Timex offers a wide array of watches for men, from vintage-inspired and military-inspired watches to stainless steel and digital watches. And if you are a frequent traveler, their Q Timex Three Time Zone Chronograph has got you covered. The timepiece has the ability to display three different time zones at once.

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14. Audemars Piguet

Since its inception in 1875, Audemars Piguet has been spearheading the Swiss watchmaking industry with its innovative designs and quality craftsmanship. The brand was founded by childhood friends Jules Louis Audemars and Edward Auguste Piguet.

Audemars Piguet is widely known for its Royal Oak wristwatch. The Royal Oak was designed by Gerald Genta, and it was released in 1972. The inspiration for the watch came from a traditional diver's helmet with its octagonal bezel and exposed screw heads.


15. Breitling

Lastly, we have Breitling. Breitling was born in Saint-Imier in 1884. The brand has a long history of manufacturing quality chronographs designed for astronauts, pilots, and the military. However, Breitling has also created watches for divers, athletes, and adventurers.

Breitling watches have been worn by famous celebrities, including Adam Driver and Brad Pitt. Their watches have also been featured in the James Bond movie “Thunderball” and the American television sitcom “Seinfeld”.


To Sum Up

In a world where the first impression matters, your watch can be the defining factor that sets you apart and makes a lasting impression. How about you let the above 15 best watch brands for men tell the world who you are? Whether you opt for a classic design or a modern timepiece, invest in a watch brand that aligns with your individuality and showcases your personal style.

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