Best Yogurt Drinks (Nov. 2022) - Rated by CherryPicks' Experts

Jack C. Haman

There are many Yogurt Drinks to choose from and they’re not easy to navigate. Which Yogurt Drink should you buy? What is the best Yogurt Drink to buy? We’ve got your back.

Yogurt Drinks are all over the place, and it's hard to know which ones are worth your time and money. Our team has analyzed 26 products of different brands, including Indian Milk & Honey, Gourmet Kitchn, EasiYo, Chobani, ABALI, bahcivan, Maple Hill Creamery, Enterogermina, Dannon, Forager Project, Calpis, Ricky, Forager And Arvand. The following list of top 26 best Yogurt Drinks is selected for the customers by analyzing and comparing different features.

Check out our complete guide on all things in Yogurt and find the perfect drink for you.

At a Glance: Our Top Picks

Top 1

Chobani Mixed Berry Drinkable Yogurt, 7 Fluid Ounce -- 8 per case.

9.8
CPR Score
Top 2

Yogurt Drink Probiotic Dailies Assorted flavors Strawberry,mixed berries,mang...

9.7
CPR Score
Top 3

Chobani Strawberry Banana Drinkable Yogurt, 7 Fluid Ounce -- 8 per case.

9.6
CPR Score

* Cherrypicksreviews.com is reader-supported, Our editor review, and recommend the best products based on extensive data analysis, if you click on the product links, we may earn a commission through qualifying products purchased.

Market Overview
Yogurt Drinks Reviewed
  • Reviews Analyzed: 957 Items
  • CPR Avg. Rating: 8.6 / 10
26 Products Evaluated
  • Highest Price: $139.99
  • Lowest Price: $9.89
  • Avg. Price: $49.59
  • Price Disclaimer

Top 26 Yogurt Drinks on Aamazon (Verified You can Buy)

Chobani Mixed Berry Drinkable Yogurt, 7 Fluid Ounce -- 8 per case.

Chobani
3.82 Pounds

Ratings for Chobani (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
FoodserviceDirect Inc. 1,852
University Gifts (US Company) -

Features

Kosher, Country of Origin:United States

Yogurt Drink Probiotic Dailies Assorted flavors Strawberry,mixed berries,mango, orange, original 3.37oz each (Original, Pack of 20)

Ricky

Ratings for Ricky (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
PROGT LLC -
EzShip USA -

Features

Drinkable Yogurt
Assorted Flavors: Strawberry,Mixed Berries, Strawberry Blast,Mango, Orange and Original Flavor
Show More

Chobani Strawberry Banana Drinkable Yogurt, 7 Fluid Ounce -- 8 per case.

Chobani
3.82 Pounds

Ratings for Chobani (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
FoodserviceDirect Inc. 1,852
University Gifts (US Company) -

Features

Kosher, Country of Origin:United States

Abali Yogurt Soda - Mint 16 fl. oz ( Pack of 4 )

ABALI

Ratings for ABALI (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
global-wholesale 3,778

Features

Abali Yogurt Soda Mint Flavor Excellent Source of Calcium, Protein and Potassium.
Ingredients: Milk, Carbonated Water, Yogurt Culture, Salt & Mint Extract.
Show More

Yogurt Drink Probiotic Dailies Assorted flavors Strawberry,mixed berries,mango, orange, original 3.37oz each (Original, Pack of 4)

Ricky

Ratings for Ricky (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
PROGT LLC -
EzShip USA -

Features

Drinkable Yogurt
Assorted Flavors: Strawberry,Mixed Berries, Strawberry Blast,Mango, Orange and Original Flavor
Show More

Chobani Peach Drinkable Yogurt, 7 Fluid Ounce -- 8 per case.

Chobani
3.82 Pounds

Ratings for Chobani (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
FoodserviceDirect Inc. 1,852

Features

Kosher, Country of Origin:United States

Chobani Mango Drinkable Yogurt, 7 Fluid Ounce -- 8 per case.

Chobani
3.82 Pounds

Ratings for Chobani (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
FoodserviceDirect Inc. 1,852

Features

Kosher, Country of Origin:United States
Top 8

Alphonso Mango Rosewater Lassi by Indian Milk & Honey - 8 oz, Pack of 12, That Indian Drink, Chef Crafted probiotic drinkable yogurt smoothie

Indian Milk & Honey

Ratings for Indian Milk & Honey (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Indian Milk & Honey -

Features

SHIPPING NOTE: This item is perishable, one-day shipping must be selected.
TEXTURE: A creamy and delicious drinkable yogurt smoothie combined with real alphonso mango and a hint of rosewater
Show More

Bahcivan Yogurt Drink (Ayran) Made in Turkey 250 ml x 12 pcs

bahcivan

Ratings for bahcivan (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Basil Grocery LLC -

Yogurt Drink Probiotic Dailies Assorted flavors Strawberry,mixed berries,mango, orange, original 3.37oz each (Mixed Berries, Pack of 20)

Ricky

Ratings for Ricky (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
PROGT LLC -

Features

Drinkable Yogurt
Assorted Flavors: Strawberry,Mixed Berries, Strawberry Blast,Mango, Orange and Original Flavor
Show More

Gourmet Kitchn Chobani Lowfat Greek Yogurt Drink Variety 3 Pack (36 x 7 oz Drinks Total: 18 Mixed Berry and Strawberry Banana) - Good Source of Protein

Gourmet Kitchn

Ratings for Gourmet Kitchn (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Ready Set Gourmet 9,836

Features

NUTRITIOUS PROBIOTIC YOGURT DRINK: Perfect for lunch box, picnic, playdates, field trips.
MADE WITH REAL FRUIT: No artificial colors or flavors.
Show More

Forager Project Organic Dairy Free Mango Probiotic Drinkable Cashewmilk Yogurt, 28 Fluid Ounce -- 6 per case.

Forager Project

Ratings for Forager Project (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
FoodserviceDirect Inc. 1,852
EXPECT MORE 674

Calpis Gun Gun Gurt Yogurt Drink, 16.9 fl oz (Pack of 24)

Calpis

Ratings for Calpis (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -

Features

Calpis Gun Gun Gurt Yogurt Drink
Top 14

Blueberry Cardamom Lassi by Indian Milk & Honey - 8 oz, Pack of 12, That Indian Drink, Probiotic Drinkable yogurt smoothie

Indian Milk & Honey

Ratings for Indian Milk & Honey (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Indian Milk & Honey -

Features

SHIPPING NOTE: This item is perishable, one-day delivery must be selected.
TEXTURE: A creamy and delicious drinkable yogurt smoothie combined with real blueberries and a hint of cardamom
Show More

Yogurt Drink Probiotic Dailies Assorted flavors Strawberry,mixed berries,mango, orange, original 3.37oz each (Mixed Berries, Pack of 4)

Ricky

Ratings for Ricky (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
PROGT LLC -

Features

Drinkable Yogurt
Assorted Flavors: Strawberry,Mixed Berries, Strawberry Blast,Mango, Orange and Original Flavor
Show More

Yogurt Soda Plain Imported - 17.6oz

Arvand
1.1 pounds

Ratings for Arvand (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
global-wholesale 3,778
Top 17

Forager Organic Cashewgurt Unsweetened Plain Drinkable Yogurt, 28 Fluid Ounce -- 6 per case.

Forager

Ratings for Forager (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
FoodserviceDirect Inc. 1,852

Forager Project Organic Dairy Free Vanilla Bean Cashewmilk Yogurt, 24 Ounce -- 6 per case.

Forager Project

Ratings for Forager Project (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
FoodserviceDirect Inc. 1,852
Top 19

Forager Organic Cashewgurt Strawberry Drinkable Yogurt, 28 Fluid Ounce -- 6 per case.

Forager

Ratings for Forager (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
FoodserviceDirect Inc. 1,852
Top 20

Forager Organic Cashewgurt Wild Blueberry Drinkable Yogurt, 28 Fluid Ounce -- 6 per case.

Forager

Ratings for Forager (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
FoodserviceDirect Inc. 1,852
Top 21

Danone Mango Yogurt Smoothie, 7 Ounce -- 8 per case.

Dannon

Ratings for Dannon (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
FoodserviceDirect Inc. 1,852

EasiYo Yogurt Mix, Low Fat Greek, 4 Count

EasiYo
COMIN16JU020398

Ratings for EasiYo (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Cooking Marvellous -

Features

Contains 4 - Yogurt Mix Pouches (each packet makes 35 ounces)
For use with your EasiYo yogurt maker
Show More

Enterogermina 2 Billion (10 Vials)

Enterogermina
6.0 x 2.0 x 1.0 Inches

Ratings for Enterogermina (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Napoli Bros -
Llapushi Inc -

Calpico Concentrated Drink Mix Gigantic Peak [Imported with SAIKO JAPAN Coupon Gift]

Calpis
2.7598 x 9.0591 x 2.7598 Inches
1.2125 pounds

Ratings for Calpis (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
KVJ JOY -
Thunder Japan -

Features

5250 yen or more free shipping]
Top 25

Danone Strawberry Yogurt Smoothie, 7 Ounce -- 8 per case.

Dannon

Ratings for Dannon (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
FoodserviceDirect Inc. 1,852

Maple Hill Creamery Kefir, Strawberry, 32 Ounce (Pack of 6)

Maple Hill Creamery
8.7 x 5.9 x 9.3 Inches
2.0 Pounds

Ratings for Maple Hill Creamery (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -
FoodserviceDirect Inc. 1,852

Features

Item Package Length: 6.0"
Item Package Width: 5.0"
Show More

How to Choose the Best Yogurt Drinks?

Yogurt drinks are a type of soft drink that is made with yogurt. They are a popular alternative to traditional soda.

Yogurt Drinks are a type of soft drink that is made with yogurt. There are many types of these drinks that vary in the ingredients and flavors used. Some examples include Greek yogurt, fruit-flavored yogurts, and those made from coconut milk.


Choosing a yogurt drinks to meet your needs

Read the label

You should always check the label when choosing yogurt. While yogurt is a healthy food, many brands add sugar or flavorings that compromise the health benefits.

List of ingredients

When yogurt is first made, it is just plain yogurt, They make it to the refrigerated section of the store by the time, Many types of foods are processed or have ingredients added to them in order to improve their taste, appearance and shelf life.

It is best to choose yoghurt with few ingredients that provides a variety of nutrients like proteins and vitamins. Milk, bacterias used to turn milk into yogurt, and nothing else.There are many vegan and nondairy yogurts in the market today. Make sure to check on their ingredients list to ensure that they only use minimal items.

Yogurts that have sugar near the top should be avoided because their overall weight will likely be higher than those at the bottom. Sad to say, many yogurts are just as unhealthy and can be loaded with some added sugar, so it is best to avoid all of them if you want to stay on the healthy side.

It is important to properly identify sugar when talking the sugar in your diet. Here is a list of names it may be listed under:

  • Fruit juice
  • Sucrose
  • Cane sugar
  • Agave nectar
  • High-fructose corn syrup

Nutrition facts

The nutrition facts on the label can give you some of the most specific information.

Nutrition details can be found at the top. This includes serving size and amount of calories per serving. The amount of carbs, fat, protein, and sugar are also shown on each entry.

If you're looking to get more calories, the packaging is the first thing you should examine. It may say there are two servings per container, meaning there are twice as many calories.

In the past, the Nutrition label did not distinguish between added sugar vs naturally occurring sugar, which could make it difficult to tell how much sugar was added.

However, labeling guidelines recently changed, so that by mid-2021 all food products must also list the grams of added sugar per serving on labels.

To determine how many calories a certain yogurt has, you can use our calculator. You can also see if it has any sources of vitamin D or calcium in it by using nutrition information.

For ideal yogurt, the calcium content is important and needs to be higher than 25mg. However, vitamin D has been found to be beneficial for people with a vitamin D deficiency. This label will list the percent of Daily Value (% DV) on them.

Limit for Added Sugars

One thing that could make yogurt less healthy is adding sugar, which can go on top of the yogurt or get sprinkled inside of it.

The average American was consuming an extra 4 pounds of sugar each year in the 1700s and have increased to on average 150 pounds of sugar by early 2000s [which is over 15 times more].

According to the Centers for Disease Control and Prevention, adults on average consume 17 teaspoons of sugar per day

According to the 2Trusted Source, on average non-Hispanic Black adults consume 19 teaspoons, non-Hispanic white adults consume 17 teaspoons, Hispanic adults consume 16 teaspoons and non-Hispanic Asian consume 10 teaspoons.

Sugar-sweetened drinks, such as sodas, fruit juices and sports drinks, are the main source of sugar in the diet. Some 49% of adults consume one daily.

Processed foods with sugar can be helpful, but they often contain added sugar, including sweetened yogurts. They will help contribute to your total sugar intake.

Too much added sugar can lead to the development of many health conditions:

  • Heart disease
  • Obesity
  • Metabolic disorder
  • Liver disease
  • Diabetes

Natural sugar in yogurt comes from the lactose found naturally in milk, but sometimes food companies like to give it a sweeter taste.

Plain yogurt typically contain 9-12g of carbs per cup (245g), but the same amount per cup is 12 - 17g of fat. Many yogurt products contain 30+ grams per serving; flavored or sweetened yogurt may have more than that.

When picking yoghurt, the best option is to go for those with the lowest sugar content per serving. This means opting for products that have less sugar than around 7 grams per cup (245 grams) which is already present from lactose.

You’ll probably want a plain yogurt, but if you’re not feeling it, there are some alternatives you can try.

One option is to drizzle a little syrup on top, with some fresh fruit as well.

You could also make your own chia seed-infused yogurt for a more mild-tasting plain yogurt. And as an added bonus, you'll get extra protein, fiber, and healthy fats with the chia seeds. Simply mix 2 cups (473 mL) of yogurt with 1.5-2 tablespoons (22-30 mL) of chia seeds, then let it sit overnight in the fridge.

Full fat vs. low fat

Dairy-based yogurt can be made from whole, low fat, or fat free milk.

Low-fat or fat-free dairy may be lower in calories, but reduced-fat yogurt usually contains more sugar. This is because the missing flavour from fat is compensated for with sugar. If you want a low fat yogurt, try to choose one without added sugar.

You can also get full fat yogurt in the store. Although it does have more calories than plain low fat yogurt, this doesn't mean it is less healthy for you overall. The fats found in full fat dairy products may actually be beneficial rather than detrimental.

Dairy products contain some naturally-occurring trans fats. The nongenetically modified, or natural, oils used in Smoothies may have health benefits.

Dairy fat, mainly conjugated linoleic acid (CLA), can offer some health-promoting benefits, including

  • Reducing your risk of heart disease
  • The ketogenic diet can be found to reduce inflammation and body fat.
  • Improving blood sugar management has many different aspects, but the most common ones involve improving your diet in some way and getting regular exercise.
  • Animal studies have shown that technology is great at fighting cancer cells.

Both plain yogurt with low fat and full-fat yogurt can be healthy, so find the best type for you. You can choose the nut based on your dietary habits, food preferences and calorie goals.

Live Active Cultures

Yogurt is made with healthy probiotic bacteria. They turn the milk sugar (lactose) into lactic acid, which causes the yogurt to taste sour.

You can get many health benefits from probiotic bacteria that are found in yogurt, often called live cultures. They help transform many types of bacteria found naturally in the human body. Studies show that probiotics may:

  • Treat the symptoms of lactose intolerance
  • stimulate the immune system
  • Several studies report that machine learning algorithms can help reduce symptoms of depression.
  • Reduce the risk of antibiotic-associated diarrhea in children and adults.
  • IBS symptoms can be improved with a number of changes to your daily routine.

Other research has found that probiotic yogurts may help to lower cholesterol, blood sugar, and blood pressure. Eating yogurt with probiotic Bifidobacterium may also be able to improve constipation symptoms in adults, but results are mixed.

All yogurts have live cultures, as they are what turn milk into yogurt. However, the probiotic content of yogurts can vary greatly depending on several factors, including packaging methods and storage conditions. The benefits they provide are also linked to this variation.

For the best benefits from yogurt, it is important to find the one with the most probiotics. However, it can be hard to tell how much each yogurt option contains - luckily you don't have to guess! Here are the nutritional facts for our yogurt options.

The IDFA has a seal that they offer called "Live and Active Cultures" which can help show whether or not the yogurt is made with 100 million cultures per gram.

The IDFA claims that some yogurts might not provide the seal of having live and active cultures. Getting a quality seal can cost thousands of dollars and some brands may decide to do without.

Keep away from yogurts that have been heated, and spoiled after the probiotics were added. Pasteurization kills the bacteria, which must be alive to enjoy any benefits. These yogurt labels should say “heat treated after culturing” to ensure the safety of their customers.

Favorite Flavor


Best Yogurt Drinks to try

The variety of yogurt drinks available can be overwhelming. To help you decide what to try, here are some examples of healthy options for yogurt drinks.


FAQS

Is drinkable yogurt the same as regular yogurt?

The drinkable yogurt contains a thinner sort of yogurt. Drinkable yogurt is a type of fermented dairy product that replicates the taste and texture of traditional yogurt. They vary in thickness from a very thin to quite thick and drinkable only with a little patience.

Are yogurt drinks good for you?

Yogurt drinks are a great way to get your daily dose of probiotics. They can help with digestion and aid in weight loss.

The health benefits of yogurt drinks are attributed to the probiotics they contain, which are bacteria that support healthy digestion and immune function.

Yogurt drinks also have fewer calories than other beverages, like coffee or juice.

Yogurt drinks are good for you, but not all yogurt drinks are created equal. Some yogurts have more sugar and calories than others.

A recent study found that some yogurt drinks can contain up to 30% of the recommended daily sugar intake.

What is the drinkable yogurt called?

Sometimes just called paywall, ancient Middle Eastern and Indian dishes that may be unfamiliar to you include drinkable yogurt. soy sauce is usually salty and savory. Americans usually gravitate towards fruity, sweet flavors when choosing yogurt.

Which yogurt drink is the healthiest?

Yogurt is a great source of probiotics. It can be consumed in different ways like as a drink, smoothie, or yogurt cake.

The healthiest yogurt drink is the Greek Yogurt drink. It has the most probiotics per serving and less sugar than other yogurts.

Anytime you’re looking for a healthy beverage to enjoy on-the-go or at home, consider picking up some Greek Yogurt!

What's the best probiotic drink to get?

Probiotics are live microorganisms that are found in your gut. They help keep your digestive system healthy and can also help fight off an infection or illness.

The best probiotic drink to get is one that contains at least five billion CFUs per serving. This is because the more CFUs a probiotic has, the more health benefits it has for you.

Probiotics can be found in a variety of foods, but the best way to get them is through a drink or supplement. The most popular drinks are yogurt and kefir, which contain lactobacilli and bifidobacteria respectively.

What is good mixed with yogurt?

Yogurt is a great addition to your meal. It is a healthy and delicious way to add protein, calcium, and other nutrients to your diet.

Good mixed with yogurt is an ingredient that can be used in various dishes like salads, sauces, dips, desserts, and more. It also has a nice tangy flavor that goes well with many other flavors of food


Top 10 Yogurt Drinks Sellers: CPR Seller Rank List

CPR sellers rank is based on CherryPicks-AI bestselling ranking system that helps us analyze each seller's sales trends. The List of top seller ranks is our in-house data, essential for our product ranking to help you make the right shopping choice.

Rank Name Yearly Feedbacks Avg. Ratings
🥇 EXPECT MORE 3,636 4.6
🥈 FoodserviceDirect Inc. 1,932 4.6
🥉 global-wholesale 1,148 4.5
4 University Gifts (US Company) 404 4.5
5 Thunder Japan 393 5.0
6 Amazon.com 386 4.7
7 PROGT LLC 335 4.8
8 Cooking Marvellous 308 4.7
9 Basil Grocery LLC 281 4.4
10 Ready Set Gourmet 243 4.3
View or download top Yogurt Drinks seller & rating report
EXPECT MORE [3636] FoodserviceDirect Inc. [1932] global-wholesale [1148] University Gifts (US Company) [404] Thunder Japan [393] Amazon.com [386] PROGT LLC [335] Cooking Marvellous [308] Basil Grocery LLC [281] Ready Set Gourmet [243] EXPECT MORE 40% FoodserviceDirect Inc. 21% global-wholesale 13% University Gifts (US Company) 4% Thunder Japan 4% Amazon.com 4% PROGT LLC 4% Cooking Marvellous 3% Basil Grocery LLC 3% Ready Set Gourmet 3%

Why Should You Trust Us?

Now hundreds and thousands of Dairy, Cheese & Eggs, Dairy, Eggs & Plant-Based Alternatives supplies are available on Amazon, Picking the right one is not easy, and that may take a lot of your time, Right? and What is the best Yogurt Drinks to buy in November 2022?

CherryPicks’s Methodology for Evaluating Yogurt Drinks

We developed the CherryRatings-AI system to identify and score reviews and the CherryPicks-AI ranking system that uses TensorFlow framework to generate the best list, It will help us evaluate Dairy, Cheese & Eggs, Dairy, Eggs & Plant-Based Alternatives items that sell on Amazon. The score of items is based on over ten parameters such as analyzing customer review content, product reviewing rating statistics, brand reputation evaluation, comparing product price with features, etc, You can visit How We Rank to learn more in detail.

We collected and analyzed 26 of Yogurt Drinks products based on our selection criteria. It helped us shortlist the top qualified and rated Yogurt Drinks for Dairy, Cheese & Eggs, Dairy, Eggs & Plant-Based Alternatives, We found that most customers choose Yogurt Drinks with an average price of $49.59, and the top brands are Indian Milk & Honey, Gourmet Kitchn, EasiYo, Chobani, ABALI, bahcivan, Maple Hill Creamery, Enterogermina, Dannon, Forager Project, Calpis, Ricky, Forager And Arvand. 

Then our expert-level editors reviewed all those quality items and selected the top 26 Yogurt Drinks for you, We have researched hundreds of sellers and picked the top sellers for Dairy, Cheese & Eggs, Dairy, Eggs & Plant-Based Alternatives, including EXPECT MORE, FoodserviceDirect Inc., global-wholesale, University Gifts (US Company), Thunder Japan, Amazon.com, PROGT LLC, Cooking Marvellous, Basil Grocery LLC, Ready Set Gourmet, KVJ JOY And Llapushi Inc. The Chobani Mixed Berry Drinkable Yogurt, 7 Fluid O... are available for purchase right now, and The seller of #1 rank product has received honest feedback from 23 consumers with an average rating of 3.4.

We've helped a lot of satisfied users get the right Grocery & Gourmet Food product based on their needs, and save lots of time for them to pick Yogurt Drinks to buy.


Written By Jack C. Haman

Looking for a great home and kitchen product reviewer? Jack is here to make sure you only buy the best home items for your budget. He is good at product testing, pushing them beyond their limits to discover what isn't obvious from just using products casually.