Best Writing Reference (Oct. 2026) - Rated by CherryPicks' Experts

At a Glance: Our Top Picks

Top 1

The Elements of Style, Fourth Edition

9.9
CPR Score
Top 2

The Well-Spoken Thesaurus: The Most Powerful Ways to Say Everyday Words and P...

9.7
CPR Score
Top 3

The 3 A.M. Epiphany: Uncommon Writing Exercises that Transform Your Fiction

9.7
CPR Score
Tips

Top Rated Writing Reference list rated by Cherry Picks Reviews, Based on our evaluations of 306 Books and the analysis of over 56,977 readers' reviews, book popularity, author's reputation and book awards, We picked the top 30 Writing Reference for you to learn Reference.

* CherryPicks.Reviews is reader-supported, Our editor review, and recommend the best products based on extensive data analysis, if you click on the product links, we may earn a commission through qualifying products purchased.

The Best Writing Reference Rated by CherryPicks

Market Overview
Writing Reference Reviewed
  • Reviews Analyzed: 56,977 Items
  • CPR Avg. Rating: 8.5 / 10
30 Products Evaluated
  • Highest Price: $51.99
  • Lowest Price: $2.99
  • Avg. Price: $10.78
Price Disclaimer

Top 30 Writing Reference on Amazon (Verified You can Buy)

Top 1

The Elements of Style, Fourth Edition

PEARSON EDUCATION
A01M20001Z
7.0 x 4.5 x 0.3 inches
0.1102 pounds
Picture Book
  • Author: Strunk Jr., William, White, E. B.
  • Editor: Test Editor
  • Foreword: Angell, Roger
  • Published, Original Language, Unknown: English

Ratings for PEARSON EDUCATION (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com - ✅ ✅ ✅
RatCo - ❌ ❌ ❌
ThriftBooks-Baltimore 70 ❌ ❌ ❌

Features

Wusthof
Top 2

The Well-Spoken Thesaurus: The Most Powerful Ways to Say Everyday Words and Phrases (A Vocabulary Builder for Adults to Improve Your Writing and Speaking Communication Skills)

Sourcebooks, Inc.
5.9842 x 0.9843 x 9.0157 inches
0.97 Pounds
  • Author: Heehler, Tom
  • Published, Original Language, Unknown: English

Ratings for Sourcebooks, Inc. (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com - ✅ ✅ ✅
ThriftBooks-Dallas 50 ❌ ❌ ❌
Top 3

The 3 A.M. Epiphany: Uncommon Writing Exercises that Transform Your Fiction

Penguin
9781582973517
5.1181 x 0.7087 x 7.9134 inches
0.4872 Pounds
  • Author: Kiteley, Brian
  • Published, Original Language, Unknown: English

Ratings for Penguin (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com - ❌ ❌ ❌
ThriftBooks-Phoenix 55 ❌ ❌ ❌
Zoom Books Company 3,782 ❌ ❌ ❌
Half Price Books Inc 595 ❌ ❌ ❌

Features

Used Book in Good Condition

The Art Of Dramatic Writing: Its Basis in the Creative Interpretation of Human Motives

Touchstone
9780671213329
5.5 x 1.0 x 8.4375 inches
0.5997 pounds
  • Author: Egri, Lajos
  • Published, Original Language, Unknown: English

Ratings for Touchstone (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com - ✅ ✅ ✅
Zoom Books Company 3,782 ❌ ❌ ❌
Pro Reads - ❌ ❌ ❌
Vivé Liber Books LLC - ❌ ❌ ❌
MegaReads - ❌ ❌ ❌
Naza Trade - ❌ ❌ ❌
GREENWORLD BOOKS - ❌ ❌ ❌
RatCo - ❌ ❌ ❌
SEA-OTTER-BOOKS - ❌ ❌ ❌
FindAnyBook - ❌ ❌ ❌

180 Days of Writing for Second Grade - An Easy-to-Use Second Grade Writing Workbook to Practice and Improve Writing Skills (180 Days of Practice)

Shell Education
51525
8.5 x 0.416 x 11.0 inches
1.0009 pounds
  • Author: Shell Education
  • Published, Original Language, Unknown: English

Ratings for Shell Education (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com - ✅ ✅ ✅
idaho_youth_ranch_books 1,096 ❌ ❌ ❌
Goodwill of Silicon Valley 520 ❌ ❌ ❌
Zoom Books Company 3,782 ❌ ❌ ❌
Dream Books Co. 872 ❌ ❌ ❌
Big River Books LLC 196 ❌ ❌ ❌
GREENWORLD BOOKS - ❌ ❌ ❌

Features

BOOST 2ND GRADE WRITING SKILLS - This easy-to-use practice workbook makes writing fun! Stimulating activities help children to build confidence, learn new words, sentence structure, and more.
CREATE A SOLID WRITING FOUNDATION - Consistent writing practice is the best way for students to develop writing skills and build confidence. This second grade workbook provides fun and quick daily activities ideal for writing intervention for use at home or in the classroom.
Show More
Top 6

The Emotion Thesaurus: A Writer's Guide to Character Expression (Second Edition) (Writers Helping Writers Series)

Jadd Publishing
7.0 x 0.7 x 10.0 inches
1.2566 pounds
  • Author: Puglisi, Becca, Ackerman, Angela
  • Published, Original Language, Unknown: English

Ratings for Jadd Publishing (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com - ✅ ✅ ✅
The Maryland Book Bank 2,645 ❌ ❌ ❌
HPB-Diamond 672 ❌ ❌ ❌
Bahamut Media 2,261 ❌ ❌ ❌
Top 7

Writing Tools (10th Anniversary Edition): 55 Essential Strategies for Every Writer

LITTLE, BROWN
5.5 x 1.15 x 8.25 inches
2.3149 pounds
Special Edition
  • Author: Clark, Roy Peter
  • Published, Original Language, Unknown: English

Ratings for LITTLE, BROWN (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
YourOnlineBookstore 36 ❌ ❌ ❌
ThriftBooks-Dallas 50 ❌ ❌ ❌
MegaReads - ❌ ❌ ❌
Amazon.com - ❌ ❌ ❌
HPB-Diamond 672 ❌ ❌ ❌

On Revision: The Only Writing That Counts (Chicago Guides to Writing, Editing, and Publishing)

Kindle eBook
  • Author: Germano, William
  • Published: English

Ratings for On Revision: The Only Writing That Counts (Chicago Guides to Writing, Editing, and Publishing) (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com Services LLC - ❌ ❌ ❌

Save the Cat! Writes a Novel: The Last Book On Novel Writing You'll Ever Need

Ten Speed Press
5.3937 x 0.7874 x 8.189 inches
0.6746 pounds
  • Author: Brody, Jessica
  • Published, Original Language, Unknown: English

Ratings for Ten Speed Press (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com - ❌ ❌ ❌
Top 10

The Complete Handbook of Novel Writing: Everything You Need to Know to Create & Sell Your Work

Penguin
YES32562414
5.9842 x 1.378 x 9.0157 inches
1.3757 Pounds
  • Author: Writer's Digest Books
  • Published, Original Language, Unknown: English

Ratings for Penguin (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com - ✅ ✅ ✅
ThriftBooks-Phoenix 55 ❌ ❌ ❌
ThriftBooks-Baltimore 70 ❌ ❌ ❌
BooksRun 2,846 ❌ ❌ ❌
Top 11

You Can't Make This Stuff Up: The Complete Guide to Writing Creative Nonfiction—from Memoir to Literary Journalism and Everything in Between

BLACK DOG & LEVENTHAL PUBLISHERS
Kindle eBook
  • Author: Gutkind, Lee
  • Published: English

Ratings for BLACK DOG & LEVENTHAL PUBLISHERS (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com Services LLC - ❌ ❌ ❌
Top 12

A Writer's Reference with Writing about Literature

Bedford/St. Martin's
Kindle eBook
  • Author: HACKER, DIANA
  • Published: English

Ratings for Bedford/St. Martin's (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Macmillan Higher Education - ❌ ❌ ❌

A Manual for Writers of Research Papers, Theses, and Dissertations, Ninth Edition: Chicago Style for Students and Researchers (Chicago Guides to Writing, Editing, and Publishing)

University of Chicago Press
8.9 x 6.0 x 1.1 Inches
1.3492 pounds
  • Author: Turabian, Kate L.
  • Primary Contributor: Booth, Wayne C., Colomb, Gregory G., Williams, Joseph M., Bizup, Joseph, FitzGerald, William T., The University of Chicago Press Editorial Staff
  • Published, Original Language, Unknown: English

Ratings for University of Chicago Press (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com - ✅ ✅ ✅
ThriftBooks-Phoenix 55 ❌ ❌ ❌
ThriftBooks-Dallas 50 ❌ ❌ ❌
midtownscholarbookstore 78 ❌ ❌ ❌
HPB Inc. 638 ❌ ❌ ❌
Top 14

Draft No. 4: On the Writing Process

Farrar, Straus and Giroux
Kindle eBook
  • Author: McPhee, John
  • Published: English

Ratings for Farrar, Straus and Giroux (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Macmillan - ❌ ❌ ❌
Top 15

On Writing: A Memoir of the Craft (A Memoir of the Craft (Reissue))

SCRIBNER
5.5 x 0.8 x 8.375 inches
0.463 pounds
  • Author: King, Stephen
  • Published, Original Language, Unknown: English

Ratings for SCRIBNER (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
kickboxingfish - ❌ ❌ ❌
Amazon.com - ❌ ❌ ❌
GREENWORLD BOOKS - ❌ ❌ ❌
ThriftBooks-Phoenix 55 ❌ ❌ ❌
ChapterBooks432 - ❌ ❌ ❌
Top 16

Character Development Sheets: 20, Six-Page Character Profiles for Writers, Screenwriters and Authors, 8.5" x11", Soft Cover

Majosta
8.5 x 0.32 x 11.0 inches
0.87 pounds
  • Author: Marlowe, David
  • Published, Original Language, Unknown: English

Ratings for Majosta (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com - ❌ ❌ ❌
Top 17

Writing Monsters: How to Craft Believably Terrifying Creatures to Enhance Your Horror, Fantasy, an d Science Fiction

Penguin
5.5118 x 0.5906 x 8.3858 inches
0.582 pounds
  • Author: Athans, Philip
  • Foreword: The H.P. Lovecraft Historical Society
  • Published, Original Language, Unknown: English

Ratings for Penguin (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com - ✅ ✅ ✅
ThriftBooks-Phoenix 55 ❌ ❌ ❌
ThriftBooks-Chicago 9 ❌ ❌ ❌
HQR Express - ❌ ❌ ❌
ThriftBooks-Baltimore 70 ❌ ❌ ❌
Top 18

The Best Punctuation Book, Period: A Comprehensive Guide for Every Writer, Editor, Student, and Businessperson

Ten Speed Press
5.5 x 0.69 x 8.2 inches
0.55 Pounds
  • Author: Casagrande, June
  • Published, Original Language, Unknown: English

Ratings for Ten Speed Press (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com - ✅ ✅ ✅
GREENWORLD BOOKS - ❌ ❌ ❌
ThriftBooks-Phoenix 55 ❌ ❌ ❌
LosAngelesBookStore - ❌ ❌ ❌
Half Price Books Inc 595 ❌ ❌ ❌
ATILIMUSA - ❌ ❌ ❌
YourOnlineBookstore 36 ❌ ❌ ❌
Top 19

The Art And Craft Of Storytelling: A Comprehensive Guide To Classic Writing Techniques

Writer's Digest Books
6.0 x 0.62 x 9.0 inches
0.8201 Pounds
  • Author: Lamb, Nancy
  • Published, Original Language, Unknown: English

Ratings for Writer's Digest Books (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
ThriftBooks-Phoenix 55 ❌ ❌ ❌
Amazon.com - ❌ ❌ ❌
ThriftBooks-Dallas 50 ❌ ❌ ❌
ThriftBooks-Atlanta 25 ❌ ❌ ❌

Features

Used Book in Good Condition
Top 20

Writing the Intimate Character: Create Unique, Compelling Characters Through Mastery of Point of View

Writer's Digest Books
5.5 x 0.6 x 8.44 inches
1.0009 pounds
  • Author: Rosenfeld, Jordan
  • Published, Original Language, Unknown: English

Ratings for Writer's Digest Books (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
CE_BOOKHOUSE 5,488 ❌ ❌ ❌
StoryHive - ❌ ❌ ❌
Deadstock_Gear - ❌ ❌ ❌
Amazon.com - ❌ ❌ ❌
FindAnyBook - ❌ ❌ ❌
HPB-Emerald 706 ❌ ❌ ❌

MASTER LISTS FOR WRITERS: GOLD EDITION

6.0 x 0.92 x 9.0 inches
1.0803 Pounds
  • Author: Donovan, Bryn
  • Published, Original Language, Unknown: English

Ratings for MASTER LISTS FOR WRITERS: GOLD EDITION (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com - ❌ ❌ ❌
Top 22

APA/MLA Guidelines - 7th/9th Editions Style Reference for Writing: a QuickStudy Laminated Guide (Quick Study Academic)

QuickStudy
8.5 x 0.06 x 11.0 inches
2.3149 pounds
  • Author: Kaitlyn McNamee, MA
  • Published, Original Language, Unknown: English

Ratings for QuickStudy (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com - ❌ ❌ ❌
Amazon Resale - ❌ ❌ ❌

Writing Fiction: A Guide to Narrative Craft (8th Edition)

PEARSON EDUCATION
5.9 x 0.7 x 8.9 inches
1.1993 pounds
  • Author: Burroway, Janet, Stuckey-French, Elizabeth, Stuckey-French, Ned
  • Published, Original Language, Unknown: English

Ratings for PEARSON EDUCATION (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
TRIO ALLIANCE - ❌ ❌ ❌
GREENWORLD BOOKS - ❌ ❌ ❌
PACIFIC STARS - ❌ ❌ ❌
Zoom Books Company 3,782 ❌ ❌ ❌
NewOrigins - ❌ ❌ ❌
Bay State Book Company 5,789 ❌ ❌ ❌
UBERTY.LLC - ❌ ❌ ❌
Yakutstore - ❌ ❌ ❌
Top 24

Plot Twist: Life, Craft, and the Messy First Draft: A Memoir on Writing

Grand Central Publishing
Kindle eBook
  • Author: Coben, Harlan
  • Published: English

Ratings for Grand Central Publishing (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Hachette Book Group - ❌ ❌ ❌

The Infographic Guide to Grammar: A Visual Reference for Everything You Need to Know

Simon & Schuster
6.0 x 0.4 x 9.0 inches
0.6195 pounds
  • Author: Kern, Jara
  • Published, Original Language, Unknown: English

Ratings for Simon & Schuster (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com - ✅ ✅ ✅
Top 26

The Oxford Essential Guide to Writing (Essential Resource Library)

Berkley
0425176401
4.18 x 1.0 x 6.75 inches
2.3149 pounds
  • Author: Kane, Thomas S.
  • Published, Original Language, Unknown: English

Ratings for Berkley (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com - ❌ ❌ ❌
ThriftBooks-Atlanta 25 ❌ ❌ ❌
Top 27

Thinking Like A Romance Writer: The Sensual Writer's Sourcebook of Words and Phrases

Kindle eBook
  • Author: Evans, Dahlia
  • Published: English

Ratings for Thinking Like A Romance Writer: The Sensual Writer's Sourcebook of Words and Phrases (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com Services LLC - ❌ ❌ ❌
Top 28

The Plot Skeleton: a practical, bare boned approach that works for children's books, short stories, novels, screenplays, and storytellers (Writing Lessons from the Front)

Hunthaven Press
5.5 x 0.1 x 8.5 inches
  • Author: Hunt, Angela
  • Published, Original Language, Unknown: English

Ratings for Hunthaven Press (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com - ❌ ❌ ❌

Features

Used Book in Good Condition

Shell Education 180 Days of Writing for Fifth Grade

Shell Education
51528
8.5 x 0.413 x 11.0 inches
2.3149 pounds
  • Author: Shell Education
  • Published, Original Language, Unknown: English

Ratings for Shell Education (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
GoodwillBooks 76 ❌ ❌ ❌
GREENWORLD BOOKS - ❌ ❌ ❌
Amazon.com - ❌ ❌ ❌
YourOnlineBookstore 36 ❌ ❌ ❌
Half Price Books Inc 595 ❌ ❌ ❌
Emeserella - ❌ ❌ ❌

Features

Classroom Supplies
Top 30

Writing Fantasy (The Ultimate Guide and Complete Reference Book)

Majosta
8.5 x 0.71 x 11.0 inches
1.99 pounds
  • Author: Solomon, C. J.
  • Published, Original Language, Unknown: English

Ratings for Majosta (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com - ❌ ❌ ❌

Top 10 Writing Reference - Verified to Buy (October 2026)

Top 10 Writing Reference Brands on Amazon

Here is the list of top-rated brands that were evaluated by CherryPicks.

  • PEARSON EDUCATION
  • Sourcebooks, Inc.
  • Penguin
  • Touchstone
  • Shell Education
  • Jadd Publishing
  • LITTLE, BROWN
  • Ten Speed Press
  • BLACK DOG & LEVENTHAL PUBLISHERS
  • Bedford/St. Martin's

Top 10 Writing Reference Sellers: CPR Seller Rank List

CPR sellers rank is based on CherryPicks-AI bestselling ranking system that helps us analyze each seller's sales trends. The List of top seller ranks is our in-house data, essential for our product ranking to help you make the right shopping choice.

Rank Name Yearly Feedbacks Avg. Ratings
🥇 ThriftBooks-Chicago 1,032,896 4.8
🥈 ThriftBooks-Atlanta 635,798 4.8
🥉 YourOnlineBookstore 529,656 4.8
4 ThriftBooks-Dallas 435,007 4.8
5 ThriftBooks-Phoenix 423,572 4.8
6 ThriftBooks-Baltimore 357,684 4.8
7 GoodwillBooks 346,745 4.9
8 midtownscholarbookstore 337,821 4.9
9 Big River Books LLC 177,167 4.9
10 Goodwill of Silicon Valley 82,948 4.8
View or download top Writing Reference seller & rating report
ThriftBooks-Chicago [1032896] ThriftBooks-Atlanta [635798] YourOnlineBookstore [529656] ThriftBooks-Dallas [435007] ThriftBooks-Phoenix [423572] ThriftBooks-Baltimore [357684] GoodwillBooks [346745] midtownscholarbookstore [337821] Big River Books LLC [177167] Goodwill of Silicon Valley [82948] ThriftBooks-Chicago 24% ThriftBooks-Atlanta 15% YourOnlineBookstore 12% ThriftBooks-Dallas 10% ThriftBooks-Phoenix 10% ThriftBooks-Baltimore 8% GoodwillBooks 8% midtownscholarbookstore 8% Big River Books LLC 4% Goodwill of Silicon Valley 2%

[Get] Writing Reference Deals (✅Exclusively for Prime)

What does "Amazon Fulfilled" Mean?

Amazon Fulfilled refers to products handled by Amazon's logistics, which indicates that the product is stored, packed, and shipped by Amazon from one of its fulfillment centers.

When you order a product that is "Amazon Fulfilled," Amazon takes care of the storage, packing, shipping, and customer service for that product. This often ensures quicker delivery and better customer service compared to products that are not fulfilled by Amazon. It also means that the product is eligible for Amazon's return policy.

What does "Prime" Mean?

"Prime" refers to Amazon Prime Member (Join Amazon Prime Now), which indicates eligibility for Prime benefits. When you see "Prime" next to a product on Amazon, This generally means that if you are  an Amazon Prime member, you can get free two-day shipping on that product, and sometimes even same-day or one-day shipping depending on your location.

Prime members also have access to other benefits, including 2-Day Shipping, Exclusive Member Deals, Prime Video, Buy With Prime, Amazon Music, Prime Gaming, and more.

Shop Prime Writing Reference Deals

What does "Free Shipping" Mean?

"Free Shipping" means that you will not be charged additional fees for the shipping of that product. However, unlike "Prime," which usually guarantees fast two-day shipping, "Free Shipping" doesn't necessarily mean fast shipping.

Sometimes there might be a minimum purchase requirement to qualify for free shipping if you are not a Prime member. For Prime members, the "Free Shipping" usually refers to the free two-day shipping that is one of the benefits of the Prime membership.


Why Should You Trust Us?

Now hundreds and thousands of Reference supplies are available on Amazon, Picking the right one is not easy, and that may take a lot of your time, Right? and What is the best Writing Reference to buy for new October 2026?

CherryPicks’s Methodology for Evaluating Writing Reference

We developed the CherryRatings-AI system to identify and score reviews and the CherryPicks-AI ranking system that uses TensorFlow framework to generate the best list, It will help us evaluate Reference items that sell on Amazon. The score of items is based on over ten parameters such as analyzing customer review content, product reviewing rating statistics, brand reputation evaluation, comparing product price with features, etc, You can visit How We Rank to learn more in detail.

We collected and analyzed 306 of Writing Reference reviews based on our selection criteria. It helped us shortlist the top qualified and rated Writing Reference for Reference, We found that most customers choose Writing Reference with an average price of $10.75, and the top brands are Simon & Schuster, Berkley, Ten Speed Press, Touchstone, University of Chicago Press, Shell Education And Writer's Digest Books. 

Then our expert-level editors reviewed all those quality items and selected the top 30 Writing Reference for you, We have researched hundreds of sellers and picked the top sellers for Reference, including Amazon Resale, Hachette Book Group, Macmillan, ThriftBooks-Chicago, ThriftBooks-Atlanta, YourOnlineBookstore, ThriftBooks-Dallas, ThriftBooks-Phoenix, ThriftBooks-Baltimore, GoodwillBooks, midtownscholarbookstore And Big River Books LLC. The The Elements of Style, Fourth Edition are available for purchase right now, and The seller of #1 rank product has received honest feedback from 7,294 consumers with an average rating of 4.7.

We've helped a lot of satisfied users get the right Books product based on their needs, and save lots of time for them to pick Writing Reference to buy.


Written By Judith T. Adams

When it comes to office products and supplies, Judith knows ins and outs as she has years of experience as a procurement officer. We brought her in to this platform so as to share her knowledge and product picking skills so we make the best decision in terms of reliability, durability, aesthetic, and cost.