Best Toothpaste (Feb. 2023) - Rated by CherryPicks' Experts

At a Glance: Our Top Picks

Top 1

Crest White Intense Whitening Toothpaste, Luminous Mint, Pack of 4

9.9
CPR Score
Top 2

Colgate Optic White Advanced Teeth Whitening Toothpaste, 2% Hydrogen Peroxide...

9.7
CPR Score
Top 3

Colgate Total Whitening Toothpaste with Stannous Fluoride and Zinc, Sensitivi...

9.7
CPR Score
Tips


Our team has analyzed 3,313 products of different brands, including Colgate, Crest, JĀSÖN, Tom's of Maine, PRONAMEL, Sensodyne, Orajel, hello, Aquafresh And Boka. The following list of top 30 best Toothpaste is selected for the customers by analyzing and comparing different features.

* Cherrypicksreviews.com is reader-supported, Our editor review, and recommend the best products based on extensive data analysis, if you click on the product links, we may earn a commission through qualifying products purchased.

Summary of the best Toothpaste of 2023

Show More
Market Overview
Toothpaste Reviewed
  • Reviews Analyzed: 608,295 Items
  • CPR Avg. Rating: 8.6 / 10
30 Products Evaluated
  • Highest Price: $32.86
  • Lowest Price: $1.83
  • Avg. Price: $14.85
  • Price Disclaimer

Top 30 Toothpaste on Aamazon (Verified You can Buy)

Crest White Intense Whitening Toothpaste, Luminous Mint, Pack of 4

Crest
30772000557
7.205 x 1.496 x 7.559 Inches

Ratings for Crest (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -
Action Store LLC -

Features

You will receive (4) 4 oz tubes of Crest 3D White Intense Whitening Toothpaste in Luminous Mint flavor
Removes up to 80% surface stains even in hard to reach places
Show More

Colgate Optic White Advanced Teeth Whitening Toothpaste, 2% Hydrogen Peroxide Toothpaste, Sparkling White, 3.2 Oz, 3 Pack

Colgate
US06455A
6.25 x 1.69 x 6.0 Inches
3.2 ounces

Ratings for Colgate (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -
CLOSEOUT DISTRIBUTION DIRECT 3,291

Features

Three 3.2 oz. tubes of Colgate Optic White Advanced Whitening Toothpaste
Get a bold, confident smile with this hydrogen peroxide toothpaste that contains Colgate’s patented 2% hydrogen peroxide formula
Show More

Colgate Total Whitening Toothpaste with Stannous Fluoride and Zinc, Sensitivity Relief and Cavity Protection Mint, 4.8 Oz (Pack of 2)

Colgate
US05361A
7.7 x 1.54 x 3.66 Inches
0.3 Pounds

Ratings for Colgate (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -

Features

Two 4.8 oz tubes of Colgate Total Teeth Whitening Toothpaste
42%* more sensitivity relief (*versus a regular fluoride toothpaste after 8 weeks of use)
Show More
Top 4

Crest Complete Whitening + Scope, Long Lasting Mint Toothpaste, Triple Pack (3 Count of 5.4 oz Tubes), 16.2 oz

Crest
1.496 x 8.504 x 5.669 Inches
0.3375 Pounds

Ratings for Crest (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -
Walmart~ -

Features

Includes three 5.4 oz cartons of Crest + Scope Outlast Complete Whitening Toothpaste, Mint
All the benefits of Crest toothpaste with the addition of Scope freshness
Show More

Colgate Baking Soda and Peroxide Toothpaste, Whitening Baking Soda Toothpaste, Brisk Mint Flavor, Whitens Teeth, Fights Cavities and Removes Surface Stains for Whiter Teeth, 6 Oz Tube, 2 Pack

Colgate
MX03376A
8.7008 x 1.4173 x 3.5039 Inches
0.7496 Pounds

Ratings for Colgate (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -

Features

Whitening toothpaste features a unique baking soda and peroxide formula that releases pure oxygen bubbles for a clean, fresh sensation
This baking soda toothpaste helps remove teeth stains for whiter teeth
Show More
Top 6

Crest Pro-Health Advanced Antibacterial Protection Toothpaste, Mint Burst, 5oz (Pack of 4)

Crest
7.717 x 1.614 x 7.205 Inches

Ratings for Crest (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -

Features

You will receive (4) 5 oz tubes Crest Pro-Health Advanced Antibacterial Protection Toothpaste in Mint Burst flavor
Protects against areas dentists check most
Show More

Crest + Scope Complete Whitening Toothpaste, Minty Fresh, 5.4 oz, Pack of 3

Crest
Cre-7048
1.5 x 8.75 x 5.188 Inches
1.15 Pounds

Ratings for Crest (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -
The A Tree -

Features

Includes three 5.4 oz cartons of Crest + Scope Complete Whitening Toothpaste
Kills millions of bad breath germs in laboratory tests
Show More

Tom's of Maine Fluoride-Free Antiplaque & Whitening Natural Toothpaste, Peppermint, 5.5 oz. 2-Pack (Packaging May Vary)

Tom's of Maine
683397
2.16 x 7.25 x 2.9 Inches
0.68 Pounds
  • Unknown: English

Ratings for Tom's of Maine (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -

Features

WHAT YOU'LL GET: Two 5.5-ounce tubes of Tom's of Maine Fluoride-Free Antiplaque & Whitening Toothpaste in Peppermint Flavor
FLUORIDE-FREE TOOTHPASTE: Helps fights tartar buildup with antiplaque formula
Show More

Sensodyne Pronamel Gentle Whitening Enamel Toothpaste for Sensitive Teeth - 4 Ounces (Pack of 3)

PRONAMEL
B0762LYFKP
1.45 x 6.56 x 5.16 Inches
0.75 Pounds

Ratings for PRONAMEL (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -

Features

Three 4 oz tubes of Sensodyne Pronamel Gentle Whitening Enamel Toothpaste for Sensitive Teeth- Packaging May Vary
Sensitive toothpaste that delivers minerals into the enamel to protect your teeth from acid erosion
Show More

Sensodyne Pronamel Intensive Enamel Repair Toothpaste for Sensitive Teeth, to Reharden and Strengthen Enamel, Extra Fresh - 3.4 Ounces (Pack of 3)

PRONAMEL
1580
1.5 x 6.63 x 5.25 Inches
0.93 Pounds

Ratings for PRONAMEL (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -

Features

Three 3.4 oz tubes of Extra Fresh Sensodyne Pronamel Intensive Enamel Repair Toothpaste for Sensitive Teeth, to Reharden and Strengthen Enamel
Toothpaste for enamel repair that inhibits demineralization, repairs microdamage and rebuilds enamel strength
Show More
Top 11

Crest Pro-Health Whitening Gel Toothpaste, 4.6 oz, Pack of 2

Crest
I00092652
1.496 x 7.087 x 3.78 Inches
0.575 Pounds

Ratings for Crest (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -
Dollar Smart Distribution -

Features

Has highest level of Crest Pro-Health's great whitening ingredient to remove surface stains vs Crest Pro-Health Clean Mint Toothpaste
Healthier gums by fighting plaque and gingivitis
Show More

Sensodyne Extra Whitening Sensitive Teeth Whitening Toothpaste - 4 Ounces (Pack of 3)

Sensodyne
SG_B0762LYF5D_US
1.42 x 7.06 x 5.22 Inches
0.75 Pounds

Ratings for Sensodyne (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -

Features

Three 4 oz tubes of Sensodyne Extra Whitening Sensitive Teeth Whitening Toothpaste
Sensitivity toothpaste that gently polishes away surface stains for a whiter smile
Show More

Sensodyne Repair and Protect Whitening Toothpaste, Toothpaste for Sensitive Teeth and Cavity Prevention, 3.4 oz (Pack of 2)

Sensodyne
SG_B07C1ZQ5ZY_US
1.5 x 6.56 x 3.5 Inches
0.0006 Pounds

Ratings for Sensodyne (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -
BetterNutrition 701

Features

Two 3.4-ounce tubes of Sensodyne Repair and Protect Teeth Whitening Toothpaste
Toothpaste for sensitive teeth from the number one dentist recommended brand for sensitive teeth
Show More

Sensodyne Pronamel Intensive Enamel Repair Whitening Arctic Breeze Toothpaste for Enamel Strengthening, 3.4oz (Pack of 4)

Sensodyne
60000000131920
0.85 Pounds

Ratings for Sensodyne (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -
BetterNutrition 701

Features

Pronamel Intensive Enamel Repair Whitening Arctic Breeze toothpaste is an advanced formulation in our Pronamel family that helps actively repair acid weakened enamel for stronger, better protected teeth
Pronamel Intensive Enamel Repair Whitening Arctic Breeze toothpaste helps deliver minerals deep into the enamel structure to help repair microdamage and rebuild enamel strength
Show More

Crest Charcoal 3D White Toothpaste, Whitening Therapy Deep Clean with Fluoride, Invigorating Mint, 4.1 Ounce, Pack of 3

Crest
PR-COM-RT-X1088485
1.614 x 5.945 x 5.787 Inches
0.89 Pounds

Ratings for Crest (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -
*Daily Deals* 4,064

Features

The formula with charcoal brightens teeth by removing surface stains
Gentle whitening toothpaste
Show More

Colgate Max Fresh Whitening Toothpaste with Breath Strips, Clean Mint, 6 Ounce Tube, 4 Pack

Colgate
10035000464702
7.75 x 1.688 x 8.0 Inches
1.6 Pounds

Ratings for Colgate (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -
Waterbourn -

Features

Freshness That Lasts for Hours
Packed with Hundreds of Mini Breath Strips
Show More

Colgate Whitening Toothpaste for Sensitive Teeth, Enamel Repair and Cavity Protection, Fresh Mint Gel, 6 Oz (Pack of 3)

Colgate
10035000453386
7.78 x 1.687 x 6.0 Inches
1.1 Pounds

Ratings for Colgate (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -

Features

Specialty Whitening Toothpaste for Sensitive Teeth
Sensitive Teeth Toothpaste, Provides 24/7 Sensitivity Protection (with twice-daily brushing)
Show More

Jason Sea Fresh Strengthening Fluoride-Free Toothpaste, Deep Sea Spearmint, 6 Oz

JĀSÖN
J01510
7.5 x 1.823 x 1.823 Inches
0.375 Pounds
  • Unknown: English

Ratings for JĀSÖN (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -

Features

One 6 oz. tube of Jason Sea Fresh Strengthening Fluoride-Free Deep Sea Spearmint Toothpaste
Helps brighten your smile and freshen your breath without the use of harsh abrasives and chemicals
Show More

Colgate Optic White Renewal Teeth Whitening Toothpaste with Fluoride, 3% Hydrogen Peroxide, High Impact White, Mint - 3 Ounce (2 Pack)

Colgate
035000972231
6.25 x 1.63 x 3.9 Inches
0.49 Pounds

Ratings for Colgate (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -

Features

Two 3 oz. tubes of Colgate Optic White Renewal Whitening Toothpaste, High Impact White
10X whiter teeth (vs. a fluoride toothpaste without hydrogen peroxide, after 4 weeks of use as directed)
Show More

Crest Pro Health Advanced Deep Clean Toothpaste, Mint, 5.1 Ounce, Pack of 3

Crest
DNT-8167
7.087 x 1.496 x 5.748 Inches
0.9563 Pounds

Ratings for Crest (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -
Bargain britches -
Go For a Profit -
marsakdkny -

Features

Includes 8 key benefits: Cavities, Gingivitis, Enamel, Sensitivity, Plaque, Tartar, Whitening, Freshens Breath
Deep cleaning formula
Show More

Boka Ela Mint Natural Toothpaste, Nano-Hydroxyapatite for Remineralizing, Sensitivity and Whitening, Fluoride-Free, Dentist Recommended for Kids and Adults, Made in USA, 4oz (Pack of 1)

Boka
7.0 x 2.1 x 1.5 Inches
0.25 Pounds

Ratings for Boka (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Boka Health -
DoubleY Brands 1,903

Features

Features Nano Hydroxyapatite (n-HA): We are trading out fluoride for n-HA, the mineral that makes up enamel used to remineralize your teeth and reduce sensitivity.
Reduces Sensitivity and Whitens Teeth: Refreshing natural sensitivity toothpaste that improves your overall tooth enamel health and helps to brighten those pearly whites.
Show More
Top 22

Colgate Cavity Protection Travel Toothpaste with Fluoride, TSA Approved Size - 1 Ounce (Pack of 24)

Colgate
10035000511116
8.5 x 5.0 x 4.8 Inches
0.69 Pounds

Ratings for Colgate (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -
The Party Giant -
Welldent -

Features

Travel sized toothpaste for on the go cavity protection and fresh breath
Fluoride toothpaste fights and protects against cavities for healthier teeth
Show More

Crest 3D White Brilliance Toothpaste, Vibrant Peppermint, 3.9 Oz (Pack of 3)

Crest
g-5
6.063 x 1.614 x 5.787 Inches
0.87 Pounds

Ratings for Crest (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -

Features

You will receive (3) 3.9 oz tubes of Crest 3D White Brilliance Toothpaste in Vibrant Peppermint Flavor
Up to 100% Stain Removal in 5 days
Show More

Sensodyne Fresh Mint Sensitive Toothpaste, Cavity Prevention and Sensitive Teeth Treatment - 4 Ounces (Pack of 2)

Sensodyne
08186
1.5 x 7.12 x 3.0 Inches
0.5 Pounds

Ratings for Sensodyne (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -

Features

Two 4 oz tubes of Sensodyne Fresh Mint Sensitive Toothpaste, Cavity Prevention and Sensitive Teeth Treatment
Toothpaste for sensitive teeth that provides lasting sensitivity relief and protection with twice daily brushing
Show More

Sensodyne Sensitivity & Gum Whitening Toothpaste, Toothpaste for Sensitive Teeth & Gum Problems, 3.4 Ounces (Pack of 3)

Sensodyne
UPC
1.72 x 6.56 x 4.27 Inches
0.6375 Pounds

Ratings for Sensodyne (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -
AMC WHOLESALE 1,195
CLOSEOUT DISTRIBUTION DIRECT 3,291
USA Premium Solutions 8,816

Features

3x3.4 ounce tube, active ingredient is Stannous Fluoride
#1 Dentist Recommended Brand for Sensitive Teeth
Show More
Top 26

hello Antiplaque and Whitening Fluoride Free Toothpaste, Natural Peppermint Flavor, SLS Free, Gluten Free, Peroxide Free, Vegan, 4.7 Ounce (Pack of 4)

hello
6.25 x 2.13 x 7.13 Inches
0.36 Pounds

Ratings for hello (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -
princelyco -
ASM SHOPS -

Features

Contains four 4.7 ounce tubes of hello antiplaque and whitening fluoride free toothpaste
Thoughtfully formulated with epically refreshing farm grown peppermint, tea tree oil to tame bad breath, and coconut oil to moisturize
Show More

Aquafresh Cavity Protection Fluoride Toothpaste, Cool Mint, 5.6 ounce

Aquafresh
32118
1.5 x 8.25 x 1.81 Inches
0.35 Pounds

Ratings for Aquafresh (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -

Features

Contains one 5.6oz tube in the pack
Cool mint flavor refreshes your breath
Show More

Orajel Kids Paw Patrol Fluoride-Free Training Toothpaste, Natural Fruity Fun Flavor, #1 Pediatrician Recommended Fluoride-Free Toothpaste, 1.5oz Tube

Orajel
24605
2.18 x 5.188 x 1.563 Inches
0.022 Pounds

Ratings for Orajel (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -

Features

GENTLY & EFFECTIVELY CLEANS TEETH & GUMS: Orajel training toothpaste helps remove food and plaque with brushing for cleaner teeth
FLUORIDE-FREE TRAINING TOOTHPASTE: Our fluoride-free formula is safe if swallowed when used as directed
Show More

Hello Oral Care Activated Charcoal Teeth Whitening Fluoride Free and SLS Free Toothpaste, 4 Ounce (Pack of 1)

hello
43556159
2.13 x 1.5 x 5.6 Inches
0.25 Pounds

Ratings for hello (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -

Features

Contains 1 - 4oz tube of activated charcoal fluoride free whitening toothpaste.
The activated charcoal works to polish and clean, whiten, remove surface stains and freshen breath.
Show More

Colgate Kids Toothpaste, Watermelon Burst, Anticavity Fluoride Toothpaste, Less Mess Dispensing, 4.6 Ounce, 6 Pack

Colgate
US03073A
2.2 x 1.1 x 4.7 Inches
0.2866 Pounds

Ratings for Colgate (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -
OTCRx4u 99

Features

Kids toothpaste with fluoride to freshen breath and protect teeth
Clinically proven cavity and enamel protection
Show More

Top 10 Toothpaste - Verified to Buy (New Feb. 2023)

Top 10 Toothpaste Brands on Amazon

Here is the list of top-rated brands that were evaluated by CherryPicks.

  • Crest
  • Colgate
  • Tom's of Maine
  • PRONAMEL
  • Sensodyne
  • JĀSÖN
  • Boka
  • hello
  • Aquafresh
  • Orajel

Specific Toothpaste Guides

For more personalized Toothpaste guides to match your different needs, check out the following pages,


Top 10 Toothpaste Sellers: CPR Seller Rank List

CPR sellers rank is based on CherryPicks-AI bestselling ranking system that helps us analyze each seller's sales trends. The List of top seller ranks is our in-house data, essential for our product ranking to help you make the right shopping choice.

Rank Name Yearly Feedbacks Avg. Ratings
🥇 OTCRx4u 11,186 4.7
🥈 BetterNutrition 3,689 4.9
🥉 AMC WHOLESALE 2,587 4.9
4 DoubleY Brands 2,376 4.9
5 CLOSEOUT DISTRIBUTION DIRECT 1,298 4.9
6 *Daily Deals* 1,158 4.8
7 USA Premium Solutions 652 4.3
8 Boka Health 401 4.8
9 Amazon.com 386 4.7
10 The Party Giant 372 4.8
View or download top Toothpaste seller & rating report
OTCRx4u [11186] BetterNutrition [3689] AMC WHOLESALE [2587] DoubleY Brands [2376] CLOSEOUT DISTRIBUTION DIRECT [1298] *Daily Deals* [1158] USA Premium Solutions [652] Boka Health [401] Amazon.com [386] The Party Giant [372] OTCRx4u 46% BetterNutrition 15% AMC WHOLESALE 11% DoubleY Brands 10% CLOSEOUT DISTRIBUTION DIRECT 5% *Daily Deals* 5% USA Premium Solutions 3% Boka Health 2% Amazon.com 2% The Party Giant 2%

Why Should You Trust Us?

Now hundreds and thousands of Oral Care, Professional Dental Supplies supplies are available on Amazon, Picking the right one is not easy, and that may take a lot of your time, Right? and What is the best Toothpaste to buy in February 2023?

CherryPicks’s Methodology for Evaluating Toothpaste

We developed the CherryRatings-AI system to identify and score reviews and the CherryPicks-AI ranking system that uses TensorFlow framework to generate the best list, It will help us evaluate Oral Care, Professional Dental Supplies items that sell on Amazon. The score of items is based on over ten parameters such as analyzing customer review content, product reviewing rating statistics, brand reputation evaluation, comparing product price with features, etc, You can visit How We Rank to learn more in detail.

We collected and analyzed 3,313 of Toothpaste reviews based on our selection criteria. It helped us shortlist the top qualified and rated Toothpaste for Oral Care, Professional Dental Supplies, We found that most customers choose Toothpaste with an average price of $14.85, and the top brands are Colgate, Crest, JĀSÖN, Tom's of Maine, PRONAMEL, Sensodyne, Orajel, hello, Aquafresh And Boka

Then our expert-level editors reviewed all those quality items and selected the top 30 Toothpaste for you, We have researched hundreds of sellers and picked the top sellers for Oral Care, Professional Dental Supplies, including OTCRx4u, BetterNutrition, AMC WHOLESALE, DoubleY Brands, CLOSEOUT DISTRIBUTION DIRECT, *Daily Deals*, USA Premium Solutions, Boka Health, Amazon.com, The Party Giant, Action Store LLC And Go For a Profit. The Crest White Intense Whitening Toothpaste, Lumin... are available for purchase right now, and The seller of #1 rank product has received honest feedback from 2,316 consumers with an average rating of 4.8.

We've helped a lot of satisfied users get the right Health & Household, Industrial & Scientific product based on their needs, and save lots of time for them to pick Toothpaste to buy.


Written By Andre M. Willis

You can be my brother if you love groceries because I love them — this were Andre words as at the time of hiring him. He is a great writer, good planner and has got a taste bud that knows what it wants. Keep reading his article to discover the best groceries for healthy eating.