Best Soy Sauce (March 2024) - Rated by CherryPicks' Experts

At a Glance: Our Top Picks

Top 1

Kikkoman - Traditionally Brewed Soy Sauce, Organic Soy Sauce, All Purpose Sea...

9.9
CPR Score
Top 2

Kikkoman Soy Sauce (10 oz.) - Pack of 2

9.8
CPR Score
Top 3

Kikkoman Japan Made Soy Sauce, 33.8 Ounce

9.6
CPR Score
Tips

We researched and analyzed dozens of Soy Sauce reviews from different Pantry Staples brands, including Kikkoman, Lee Kum Kee, San-J, Best of Thailand, La Choy, Kishibori Shoyu, Pearl River Bridge, YAMASAN KYOTO UJI, Yamaroku And By The Cup. We've selected 29 best Soy Sauce in the following ranking by considering price, product features, easy to use and so on.

* Cherrypicksreviews.com is reader-supported, Our editor review, and recommend the best products based on extensive data analysis, if you click on the product links, we may earn a commission through qualifying products purchased.

Market Overview
Soy Sauce Reviewed
  • Reviews Analyzed: 109,358 Items
  • CPR Avg. Rating: 8.5 / 10
29 Products Evaluated
  • Highest Price: $51.99
  • Lowest Price: $2.86
  • Avg. Price: $15.84
  • Price Disclaimer

Top 29 Soy Sauce on Amazon (Verified You can Buy)

Kikkoman - Traditionally Brewed Soy Sauce, Organic Soy Sauce, All Purpose Seasoning, No Added Preservatives - 1 Gallon (Pack of 1)

Kikkoman
5.5 x 7.0 x 12.0 Inches
9.89 Pounds

Ratings for Kikkoman (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -
ShippedFast 120
LTF DISTRIBUTION 3,266
GoetzGlobal -
Castlegate Express -

Features

INGREDIENTS: Kikkoman is a traditionally brewed Soy Sauce prepared from water, soybeans, wheat, and salt. Its complex flavor, delicate aroma, and appealing reddish-brown color complement and intensify the natural flavor, aroma, and color of foods without masking or overpowering
VERSATILE: Adds depth and appetite appeal to all kinds of menu items-Asian cuisines like sashimi, tofu, sushi, and beyond. Marinade or baste meats, poultry, seafood, and vegetables as a rich flavor enhancer
Show More

Kikkoman Soy Sauce (10 oz.) - Pack of 2

Kikkoman
Ad-bm1-41234
0.3937 x 0.3937 x 0.5 Inches

Ratings for Kikkoman (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
ECOM-CENTRAL 402
Common Cents Distributors 85
Moma Market 2,954
LIVEBEAR -
YALI MARKET 8,382
Frugal Living (10% to Charity) -

Features

Kikkoman Soy Sauce
Pack of 2 - 10 oz bottles
Show More

Kikkoman Japan Made Soy Sauce, 33.8 Ounce

Kikkoman
2.1125 Pounds

Ratings for Kikkoman (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
JDJ Trading Co 196
Moma Market 2,954
First SuperMarket 8,991
BYZ STORE -
SK Grocery -
YALI MARKET 8,382
ProProcessors -

Features

Product Type:Sauce
Item Package Dimension:7.797 cm L X7.899 cm W X26.797 cm H
Show More

Kikkoman Organic Soy Sauce, 25.40 Fluid Ounce

Kikkoman
4.99 x 4.99 x 4.99 Inches
0.0563 Pounds

Ratings for Kikkoman (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -
ProProcessors -

Features

Kikkoman organic soy sauce
USDA certified organic
Show More
Top 5

Kikkoman Lite Soy Sauce, 64-Ounce Bottle

Kikkoman
Ad-bm4-27184
6.063 x 2.7953 x 0.0394 Inches
4.0 Pounds

Ratings for Kikkoman (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
GroceryNow 2,127
ShippedFast 120
Moma Market 2,954
Top 6

Kikkoman Soy Sauce, Less Sodium, 10 Fl. Oz (Pack of 1)

Kikkoman
041390001055
2.2 x 2.3 x 8.0 Inches
0.6519 Pounds

Ratings for Kikkoman (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
OTCRx4u 144
Kaizen8 199
MyQuickMart 701
Sebago Foods 112
Aidleyco 2,976

Features

38% less sodium than Kikkoman regular soy sauce
Naturally brewed. Certified Kosher.

La Choy Lite Soy Sauce, 10 oz

La Choy
044300125209
2.6 x 2.6 x 7.0 Inches
1.3 Pounds

Ratings for La Choy (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -
AllyDayi 411
Selling Supplies 596
joycepantry 7,232
Al-AnnCorp. -
PrimeTime HBA 5,653

Features

La Choy Lite Soy Sauce is full of flavor, with half the sodium of regular La Choy soy sauce
An essential, all-purpose sauce, La Choy Lite Soy Sauce adds a burst of authentic Asian flavor to a variety of dishes
Show More
Top 8

Kikkoman Soy Sauce, soy sauce, 64 fl oz

Kikkoman
27533
5.0 x 3.25 x 9.4 Inches
4.0 Pounds

Ratings for Kikkoman (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
AllyDayi 411
A&A Elite -
Jinx Goods -
A LifeLine Invested -
JexCo -
Riverview Retail Store -

Features

Kikkoman's signature soy sauce
All purpose seasoning
Show More

KISHIBORI SHOYU 12.2 fl oz(360ml). Pure artisan Japanese soy sauce. All natural barrel aged 1 year unadulterated and without preservatives

Kishibori Shoyu
1.5653 Pounds

Ratings for Kishibori Shoyu (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
HLLMART INC -
Maria mercado JPN -
Masterpiece JP -
COR JP -
Tsuru-san -
Mai Mai shop -

Features

Artisan Soy Sauce - Kishibori is a Japanese premium soy sauce imported from Japan
Kishibori Shoyu is fermented in 100-year old barrels on a small island in Japan's inland sea
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San J International, Sauce Tamari Reduced Sodium Organic, 20 Fl Oz

San-J
75810004357
9.18 x 3.05 x 3.05 Inches
2.3 Pounds

Ratings for San-J (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
VerSure 21
TheNewMall 190
OxKom 103
Healthy Pantry 77

Features

Organic Shoyu is brewed with soybeans and wheat resulting in a more aromatic sauce perfect for dipping or as a table condiment
Best quality product

San-J Tamari Premium Soy Sauce, 10 oz

San-J
075810021255
2.1 x 2.2 x 8.0 Inches
1.25 Pounds

Ratings for San-J (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
VerSure 21
OTCRx4u 144
OxKom 103
supersellerusa 1,760
Midsie 5,387
Lammal 9,666

Features

It is naturally fermented for up to 6 months using GMO free soybeans. We do not add MSG or artificial preservatives. Tamari's fermentation process is different than ordinary soy sauce, giving it unique flavor enhancing properties
Reduce sodium levels in your cooking without compromising taste. One teaspoon of Tamari contains one-eighth the sodium as one teaspoon of salt.

San-J Tamari 28% Less Sodium Soy Sauce - Tamari Sauce, Gluten Free Soy Sauce Less Sodium, Vegan, Non-GMO - 10 Fl Oz

San-J
2.0 x 2.0 x 8.0 Inches
0.625 Pounds

Ratings for San-J (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
OTCRx4u 144
TA National Trading 2,259
OxKom 103
Healthy Pantry 77
Express Goods -

Features

DELICIOUS SOY SAUCE FOR ALL - Our Tamari Gluten Free Soy Sauce accommodates different lifestyles. Whether your diet is gluten-free, vegan, or Kosher, it is a soy sauce for all without sacrificing flavor!
BREWED SOY SAUCE - Our fermentation process gives San-J Tamari 28% Less Sodium Soy Sauce has a richer, more complex taste than other less sodium soy sauce brands
Show More
Top 13

Kikkoman Soy Sauce, 5 oz

Kikkoman
041390000096
2.3 x 2.4 x 5.1 Inches
0.6 Pounds

Ratings for Kikkoman (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Gabbyssuperstore -
Zurvive All -
Instock Distributing -

Features

Soy Sauce

San-J Tamari Soy Sauce - Gluten Free Soy Sauce, Tamari Sauce, Brewed Soy Sauce, Vegan, Kosher, Non-GMO, No Artificial Preservatives, Made with 100% Soy - 10 Fl Oz, 2-Pack

San-J

Ratings for San-J (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
TheNewMall 190
Healthy Pantry 77
SK Grocery -
GoodBoyM 5,781

Features

DELICIOUS SOY SAUCE FOR ALL - Our Tamari Soy Sauce accommodates different lifestyles. Whether your diet is gluten-free, vegan, or Kosher, it is a soy sauce for all without sacrificing flavor!
BREWED SOY SAUCE - Made with 100% soy and no wheat, our fermentation process gives San-J Gluten-Free Tamari Soy Sauce a richer, more complex taste with more umami than typical brewed soy sauce
Show More
Top 15

Yamaroku Shoyu Pure Artisan Dark Sweet Japanese Premium Gourmet Barrel Aged 4 Year Soy Sauce "Tsuru Bisiho", 18oz (532ml) (18oz, 1)… (1 Pack)

Yamaroku
3.0 x 3.0 x 9.0 Inches
1.125 Pounds
  • Ingredients: English

Ratings for Yamaroku (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Kaizen8 199
NG, Inc. 1,393
TRUNK TRAVEL -
Thunder Commerce -

Features

Put down the generic soy sauce and experience the real deal. Brewed and aged for 4 years using ancient methods. Using 100 year old Kioke wooden barrels
This is your original Asian umami gourmet soy sauce with simple ingredients of soy beans, wheat, salt and water. No added preservatives, artificial coloring, Fillers. This is the purest sweet and salty Shout soy sauce in the market.
Show More
Top 16

Kikkoman Soy Sauce in Dispenser, 5 Fl Oz (Pack of 2)

Kikkoman
0.0006 Pounds

Ratings for Kikkoman (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Kaizen8 199
ECOM-CENTRAL 402
OurPantryShop 267
LIVEBEAR -

Features

Soy Sauce in Dispenser
Country Of Origin: United States
Show More
Top 17

San-j Organic Tamari, 20 oz

San-J
0075810001356
3.12 x 3.12 x 9.24 Inches
1.25 Pounds

Ratings for San-J (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
VerSure 21
Healthy Pantry 77

Features

Made with 100% whole soy
Gluten free soy sauce
Show More
Top 18

Kishibori Shoyu - Premium Artisinal Japanese Soy Sauce, Unadulterated and without preservatives Barrel Aged 1 Year - 1 bottle - 24 fl oz

Kishibori Shoyu
2.844 Pounds

Ratings for Kishibori Shoyu (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Kaizen8 199
RLC CO.,LTD JAPAN -
Masterpiece JP -
COR JP -
Tsuru-san -
EXPORT SUPPORT, Inc. -

Features

Product Size: 1 bottle - 24 fl oz
Kishibori Shoyu - Premium Japanese soy sauce. Imported shoyu fermented in 100 year old cedar barrels for 1 year
Show More

San-J Gluten Free Tamari Soy Sauce | Vegan, Kosher, Non GMO, No Artificial Preservatives, FODMAP Friendly | Made with 100% Soy | Perfect for Stir Fry, Marinade, & Dipping Sauce | 64 Fl Oz

San-J
5.05 Pounds

Ratings for San-J (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
VerSure 21
Terrific Deal, Inc. 312
Selling Supplies 596
Moma Market 2,954
Healthy Pantry 77
ARCH Trading -

Features

San-J Tamari is a premium soy sauce made with 100% soy and no wheat-unlike only 40-60% soy in typical soy sauce
A richer, complex flavor with over 30% more umami than typical soy sauce
Show More
Top 20

Kikkoman Smooth Aromatic Soy Sauce, 6.8 Fl Oz

Kikkoman
41287
2.48 x 2.48 x 6.46 Inches
0.43 Pounds

Ratings for Kikkoman (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -
Naturals N' More -

Features

It also has a distinct bright reddish amber color. It is best for delicate Japanese cuisines such as sushi, sashimi, kappo and kaiseki.
Innovative double layered container keeps soy sauce fresh
Show More
Top 21 Best Sauces

Soy Sauce Double Brewed Vintage 1000 Days Aged, Japanese Artisanal Handmade, Naturally Brewed, No Additives, Non-GMO, Made in Japan(360ml)【YAMASAN】

YAMASAN KYOTO UJI
7.874 x 2.3622 x 2.3622 Inches
0.7625 Pounds

Ratings for YAMASAN KYOTO UJI (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
YAMASAN KYOTO UJI 7,538

Features

✅Extraordinarily Rich Sauce -Generally speaking, the ingredients of authentic Koikuchi soy sauce are only soybean, wheat, salt, and water. Surprisingly, instead of the salt & water, using naturally brewed Koikuchi soy sauce, meaning that this premium soy sauce naturally brewed TWICE with about DOUBLE amount of ingredients & DOUBLE amount of time and efforts, making the umami distinctively multiplied. Just one drop for fried egg & baked bacon makes your everyday breakfast gorgeous.
✅Why Authentic? -From the simplest ingredients with no additives. Naturally and slowly brewed for total more than1000 days, the umami of fine ingredients are fully brought out. Aging through total 12 seasons(3 years) of Japan, the flavor & aroma of our distinctive sauce gets deeper and richer. Taste the difference. Let your tongue explore the highly delicate balance of abundant flavors.
Show More
Top 22

La Choy Soy Sauce, 128-Ounce Bottle (1 Gallon)

La Choy
8.0 Pounds

Ratings for La Choy (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Libros Judios 214
Selling Supplies 596
ShippedFast 120
SHOPPMK -
Great Experience -
Top 23

Kikkoman Organic Naturally Brewed Soy Sauce, 10 Ounce

Kikkoman
0041390001918
2.31 x 2.31 x 7.91 Inches
0.6313 Pounds

Ratings for Kikkoman (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
C-est -
LTF DISTRIBUTION 3,266
Greenwald Brands 3,979
Zulera 410
Beaute Shoppe 3,578

Features

This product has Made from soybeans, wheat and salt

Best Of Thailand Premium Lite Soy Sauce Low Sodium | 2 Bottles of Lite Soy Sauce 23.65oz Real Authentic Asian-Brewed Marinade for Marinating Fish, Meat & Roasted Vegetables | 75% Less sodium

Best of Thailand
1.4781 Pounds

Ratings for Best of Thailand (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Great Ones For You 1,724

Features

AWARD WINNER MULTI PURPOSE DARK SOY SAUCE LITE AND LOW SODIUM – This bundle pack of 2 bottles of Lite Soy Sauce by Best of Thailand is not your ordinary kitchen ingredient. consider adding this healthy Asian sauce to add texture and taste whether you are preparing Grilled Food, Meat, Fish, Pasta, Sushi or roasted vegetables, made of soybeans, water, salt, sugar, wheat, stabilizers, and preservatives, 70% LESS SODIUM than regular Soy Sauce and is slightly sweeter, overall more intense flavor.
AUTHENTIC ASIAN TASTE, NO MSG – Thailand is known for its dishes that are rich in flavors – Tom Yum, Pad Thai, Kaho Pad, Kai Med Ma Muang, to name a few. However, these dishes will not be complete without a soy sauce like this, real Asian brewed and Kosher certified. Don't believe it? Try cooking these Thai dishes without the Best of Thailand Soy Sauce and taste the difference!
Show More

SAN J SAUCE SOY TAMARI LS 20OZ

San-J
9.15 x 3.06 x 3.06 Inches
2.42 Pounds

Ratings for San-J (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
VerSure 21
westlake 272
DAVATA 6,892
TGD Unlimited -
Minja Goods -

Features

Organic Shoyu is brewed with soybeans and wheat resulting in a more aromatic sauce perfect for dipping or as a table condiment
Best quality product
Show More

Pearl River Bridge Light Soy Sauce PET Bottle, Superior, 33.8 fl. Oz

Pearl River Bridge

Ratings for Pearl River Bridge (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -

Features

Non-GMO
Naturally Brewed
Show More
Top 27

Kikkoman Lite Soy Sauce, 5 Oz

Kikkoman
041390001017
1.96 x 1.96 x 6.58 Inches
0.3125 Pounds

Ratings for Kikkoman (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Sametick 1,394
Moma Market 2,954
westlake 272

Features

Soy

Pearl River Bridge Mushroom Flavored Superior Dark Soy Sauce, Plastic Bottles, 16.9 oz.

Pearl River Bridge
845603001234
2.5 x 2.5 x 9.75 Inches
1.5 Pounds

Ratings for Pearl River Bridge (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -

Features

16.9 fl oz. (500ml)
Naturally brewed
Show More

By The Cup chopsticks and Soy Sauce Bundle includes (2) Chopsticks and (2) San-J Tamari Gluten-Free Black Label Soy Sauce, 64 Ounce Bottles

By The Cup
最新の絶妙な製品-35
4.0 Pounds

Ratings for By The Cup (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Terrific Deal, Inc. 312
Healthy Pantry 77

Features

By The Cup Chopsticks and San-J Tamari Sauce Bundle
2 - 64 Ounce Bottles San-J Tamari Gluten-Free Soy Sauce; 2 - Sets of By The Cup chopsticks
Show More

Top 10 Soy Sauce - Verified to Buy (Mar. 2024)

Top 9 Soy Sauce Brands on Amazon

Here is the list of top-rated brands that were evaluated by CherryPicks.

  • Kikkoman
  • La Choy
  • Kishibori Shoyu
  • San-J
  • Yamaroku
  • YAMASAN KYOTO UJI
  • Best of Thailand
  • Pearl River Bridge
  • By The Cup

Specific Soy Sauce Guides

For more personalized Soy Sauce guides to match your different needs, check out the following pages,


Top 10 Soy Sauce Sellers: CPR Seller Rank List

CPR sellers rank is based on CherryPicks-AI bestselling ranking system that helps us analyze each seller's sales trends. The List of top seller ranks is our in-house data, essential for our product ranking to help you make the right shopping choice.

Rank Name Yearly Feedbacks Avg. Ratings
🥇 VerSure 25,732 4.9
🥈 Common Cents Distributors 14,855 4.9
🥉 OxKom 14,147 4.9
4 ShippedFast 14,019 4.9
5 Healthy Pantry 12,787 4.9
6 OTCRx4u 11,070 4.7
7 Sebago Foods 10,199 4.9
8 westlake 8,982 4.8
9 TheNewMall 8,974 4.9
10 JDJ Trading Co 8,802 4.9
View or download top Soy Sauce seller & rating report
VerSure [25732] Common Cents Distributors [14855] OxKom [14147] ShippedFast [14019] Healthy Pantry [12787] OTCRx4u [11070] Sebago Foods [10199] westlake [8982] TheNewMall [8974] JDJ Trading Co [8802] VerSure 20% Common Cents Distributors 11% OxKom 11% ShippedFast 11% Healthy Pantry 10% OTCRx4u 9% Sebago Foods 8% westlake 7% TheNewMall 7% JDJ Trading Co 7%

[Get] Soy Sauce Deals (✅Exclusively for Prime)

What does "Amazon Fulfilled" Mean?

Amazon Fulfilled refers to products handled by Amazon's logistics, which indicates that the product is stored, packed, and shipped by Amazon from one of its fulfillment centers.

When you order a product that is "Amazon Fulfilled," Amazon takes care of the storage, packing, shipping, and customer service for that product. This often ensures quicker delivery and better customer service compared to products that are not fulfilled by Amazon. It also means that the product is eligible for Amazon's return policy.

What does "Prime" Mean?

"Prime" refers to Amazon Prime Member (Join Amazon Prime Now), which indicates eligibility for Prime benefits. When you see "Prime" next to a product on Amazon, This generally means that if you are  an Amazon Prime member, you can get free two-day shipping on that product, and sometimes even same-day or one-day shipping depending on your location.

Prime members also have access to other benefits, including 2-Day ShippingExclusive Member DealsPrime VideoBuy With PrimeAmazon MusicPrime Gaming, and more.

Shop Prime Soy Sauce Deals

What does "Free Shipping" Mean?

"Free Shipping" means that you will not be charged additional fees for the shipping of that product. However, unlike "Prime," which usually guarantees fast two-day shipping, "Free Shipping" doesn't necessarily mean fast shipping.

Sometimes there might be a minimum purchase requirement to qualify for free shipping if you are not a Prime member. For Prime members, the "Free Shipping" usually refers to the free two-day shipping that is one of the benefits of the Prime membership.


Why Should You Trust Us?

Now hundreds and thousands of Pantry Staples supplies are available on Amazon, Picking the right one is not easy, and that may take a lot of your time, Right? and What is the best Soy Sauce to buy for new March 2024?

CherryPicks’s Methodology for Evaluating Soy Sauce

We developed the CherryRatings-AI system to identify and score reviews and the CherryPicks-AI ranking system that uses TensorFlow framework to generate the best list, It will help us evaluate Pantry Staples items that sell on Amazon. The score of items is based on over ten parameters such as analyzing customer review content, product reviewing rating statistics, brand reputation evaluation, comparing product price with features, etc, You can visit How We Rank to learn more in detail.

We collected and analyzed 891 of Soy Sauce reviews based on our selection criteria. It helped us shortlist the top qualified and rated Soy Sauce for Pantry Staples, We found that most customers choose Soy Sauce with an average price of $15.84, and the top brands are Kikkoman, Lee Kum Kee, San-J, Best of Thailand, La Choy, Kishibori Shoyu, Pearl River Bridge, YAMASAN KYOTO UJI, Yamaroku And By The Cup. 

Then our expert-level editors reviewed all those quality items and selected the top 29 Soy Sauce for you, We have researched hundreds of sellers and picked the top sellers for Pantry Staples, including VerSure, Common Cents Distributors, OxKom, ShippedFast, Healthy Pantry, OTCRx4u, Sebago Foods, westlake, TheNewMall, JDJ Trading Co, Kaizen8 And OurPantryShop. The Kikkoman - Traditionally Brewed Soy Sauce, Orga... are available for purchase right now, and The seller of #1 rank product has received honest feedback from 1,229 consumers with an average rating of 4.6.

We've helped a lot of satisfied users get the right Grocery & Gourmet Food product based on their needs, and save lots of time for them to pick Soy Sauce to buy.


Written By Jack C. Haman

Looking for a great home and kitchen product reviewer? Jack is here to make sure you only buy the best home items for your budget. He is good at product testing, pushing them beyond their limits to discover what isn't obvious from just using products casually.