LEGO Buying Guide & Brand Review (April 2024 Updated)

At a Glance: Top LEGO Picks

Top 1

LEGO Classic Medium Creative Brick Box 10696 Building Toy Set - Featuring Sto...

Top 2

LEGO Creator Mighty Dinosaur Toy 31058, 3 in 1 Model, T. rex, Triceratops and...

Top 3

LEGO Classic Green Baseplate 2304 Supplement for Building, Playing, and Displ...

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Market Overview
LEGO Reviewed
  • Reviews Analyzed: 2,335,171 Items
  • CPR Avg. Rating: 9.4 / 10
Market Share
Clothing, Shoes & Jewelry [70.89] Toys & Games [10.56] Kitchen & Dining [9.79] Electronics [4.83] Video Games [3.62] Sports & Outdoors [0.3] Clothing, Shoes & Jewelry 71% Toys & Games 11% Kitchen & Dining 10% Electronics 5% Video Games 4% Sports & Outdoors 0%
1056 Products Evaluated
  • Highest Price: $1,199.00
  • Lowest Price: $3.74
  • Avg. Price: $63.81
Price Disclaimer

Top 15 LEGO Products On Amazon (Verified to buy)

Top 1

LEGO Classic Medium Creative Brick Box 10696 Building Toy Set - Featuring Storage, Includes Train, Car, and a Tiger Figure, and Playset for Kids, Boys, and Girls Ages 4-99

LEGO
10696
14.547 x 7.047 x 7.087 Inches
2.2046 Pounds
  • Published, Unknown: English
  • Published: Swedish
Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -

Features

Fun and Engaging - Kids will spend hours engaging in pretend play with this medium-sized building kit. Create toy trains or tiger figurines with this classic collection of LEGO bricks in 35 different colors
Endless Builds - This creative toy for boys and girls includes windows, toy eyes, 18 tires and toy wheel rims that can be placed on a green baseplate for kids to role-play; plus the container can be used as toy storage
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Top 2

LEGO Creator Mighty Dinosaur Toy 31058, 3 in 1 Model, T. rex, Triceratops and Pterodactyl Dinosaur Figures, Gifts for 7-12 Year Old Boys & Girls

LEGO
31058
10.315 x 5.551 x 1.89 Inches
0.5291 Pounds
  • Unknown: English
Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -

Features

Features a 3 in 1 T. rex Dinosaur Toy with bright orange eyes, posable joints and head, large claws and an opening mouth with pointed teeth
The dinosaur toy also includes the dinosaur’s prey in the form of a buildable rib cage
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Top 3

LEGO Classic Green Baseplate 2304 Supplement for Building, Playing, and Displaying Creations, 10in x 10in, Large Building Base Accessory for Kids and Adults (1 Piece)

LEGO
6102278
10.24 x 12.13 x 0.12 Inches
0.2205 Pounds
  • Unknown: English
Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Born Hungry Collective -
Discount for everyone -

Features

The possibilities are limitless with this LEGO Classic Green Baseplate Build, play, and display all of your favorite LEGO creations with this accessory
This large building baseplate is a great and useful addition to your LEGO collection The construction board easily fit on top of tables for creative building for kids and adults
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Top 4

LEGO BrickHeadz Star Wars The Mandalorian & The Child 75317 'Baby Yoda' Building Toy, Collectible Model Figures Set, Gift Idea for Teens

LEGO
6329441
7.52 x 5.551 x 2.776 Inches
0.5 Pounds
Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -
Emma's Premium Goods -

Features

This Star Wars collectable set features LEGO BrickHeadz build-and-display models of The Mandalorian and the Child
LEGO buildable Mandalorian figure has signature weapons – a blaster rifle clipped on the back and a blaster pistol in hand
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Top 5

LEGO Super Mario Adventures Starter Course Set 71360, Buildable Toy Game, Birthday Gift for Super Mario Bros. Fans and Kids 6 Plus Year Old with Interactive Figure and Bowser Jr.

LEGO
6288910
12.48 x 10.32 x 3.54 Inches
1.1023 Pounds
Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -

Features

LEGO Super Mario Adventures Starter course toy features an interactive figure of Mario, a Goomba figure, Bowser Jr. and a buildable course, making it a great gift idea for fans of Super Mario Bros.
LEGO Mario figure has color sensors, plus LCD screens in his eyes, mouth and belly to display over 100 different instant reactions to movement
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Top 6

LEGO Classic Large Creative Brick Box 10698 Building Toy Set for Back to School, Toy Storage Solution for Classrooms, Interactive Building Toy for Kids, Boys, and Girls

LEGO
6102215
14.57 x 10.31 x 7.09 Inches
2.2046 Pounds
  • Unknown: English
Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -

Features

Engage your kids in pretend play by letting them build their own play toys, such as creating a toy house or toy scooter. This classic creative kit of LEGO bricks comes includes 33 different colors of bricks
This brick box includes 8 different types of toy windows and toy doors, 2 green baseplates and 6 toy tires and toy wheel rims to create hours of creativity for kids
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Top 7

LEGO Creator 3in1 Deep Sea Creatures 31088 Shark, Crab, Squid or Angler Fish Sea Animal Toys, Figures Set, Gifts for 7 Plus Year Old Girls and Boys

LEGO
6250778
10.315 x 5.551 x 1.89 Inches
0.0007 Pounds
Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -

Features

This sea creatures toy building set features 3 sea animal figures: a scary shark, a posable crab with a box of treasure and a wide-mouthed Angler Fish
The dark-blue and white colored toy shark figure has an opening mouth, pointy teeth, posable fins, movable body joints and reflective eyes
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Top 8

LEGO Ideas 21319 Central Perk Building Kit (1,070 Pieces)

LEGO
6283895
15.04 x 10.32 x 3.7 Inches
2.2046 Pounds
Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -
Kin's Toys -

Features

Here’s a LEGO brick-built version of the famous CENTRAL PERK café packed with authentic details to inspire hilarious memories of the classic Friends TV show and to show off to your own friends
In the box: a buildable Central Perk café studio set, plus Ross Geller, Rachel Green, Chandler Bing, Monica Geller, Joey Tribbiani, Phoebe Buffay and Gunther minifigures with cool accessories to role-play memorable scenes
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LEGO Star Wars The Razor Crest 75292 Mandalorian Starship Toy, Gift Idea for Kids, Boys and Girls with The Child 'Baby Yoda' Minifigure (Exclusive to Amazon)

LEGO
6320522
18.9 x 14.88 x 2.78 Inches
Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -

Features

This LEGO Star Wars buildable toy features a detailed, LEGO brick model of The Razor Crest starship from the Star Wars: The Mandalorian series
Includes 4 LEGO Star Wars minifigures: The Mandalorian, Greef Karga, Scout Trooper and The Child "Baby Yoda", plus an IG-11 droid figure
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Top 10

LEGO Star Wars The Razor Crest 75292 Mandalorian Starship Toy, Gift Idea for Kids, Boys and Girls with The Child 'Baby Yoda' Minifigure (Exclusive to Amazon)

LEGO
6296208
18.898 x 14.882 x 2.776 Inches
1.0 Pounds
  • Unknown: English
Seller CPR Rank Amazon Fulfilled Prime Free Shipping
WeeDoo Toys -
BuyArena -

Features

This LEGO Star Wars buildable toy features a detailed, LEGO brick model of The Razor Crest starship from the Star Wars: The Mandalorian series
Includes 4 LEGO Star Wars minifigures: The Mandalorian, Greef Karga, Scout Trooper and The Child "Baby Yoda", plus an IG-11 droid figure
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Top 11

LEGO Marvel Avengers Iron Man Mech 76140 Kids’ Superhero Mech Figure, Building Toy with Iron Man Mech and Minifigure (148 Pieces)

LEGO
6289052
5.55 x 7.52 x 1.81 Inches
0.3086 Pounds
Seller CPR Rank Amazon Fulfilled Prime Free Shipping
ToyBurg 2,214
Wise Tree LLC -
MuppysCCG -

Features

Power up kids’ LEGO Iron Man adventures with the mighty Iron Man mech: When they put the minifigure inside the mech armor, they can go anywhere, grab anything and remove anyone who gets in their way!
Kids will love the new-for-January-2020 Iron Man mech design, which is a larger version of Iron Man with a breastplate displaying his all-important energy core
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Top 12

LEGO Classic Creative Suitcase 10713 - Includes Sorting Storage Organizer Case with Fun Colorful Building Bricks, Preschool Learning Toy for Kids, Boys and Girls Ages 4 Years Old and Up

LEGO
6213581
11.2205 x 10.315 x 2.5197 Inches
1.6755 Pounds
  • Unknown: English
Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -

Features

Compatible with All Sets - LEGO Classic toy building sets are compatible with all LEGO construction sets, making this a great addition to preschool and elementary school classrooms for sparking creativity and learning
Fosters Open-Ended Creativity - This LEGO Classic creative tool set for kids encourages open-ended creativity and imagination, making it an ideal starter set for budding LEGO builders aged 4 years and older
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Top 13

Lego 10280 Icons Flower Bouquet, Artificial Flowers, Set for Adults, Decorative Home Accessories, Gift Idea for Her & Him, Botanical Collection

LEGO
10280
2.7756 x 10.3149 x 15.0393 Inches
0.4409 Pounds
  • Designer: Lego
Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon Global Store UK -
Amazon Warehouse 1
DCS Solutions -

Features

Features 15 stems with a mix of flower and leaf varieties such as 'roses', 'snapdragons', 'poppies', 'asters', 'daisies' and grasses
As the first ever LEGO artificial flowers bouquet, they are created from over 17 unusual new elements with realistic petal shapes & colours
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Top 14

LEGO Star Wars Mandalorian Battle Pack 75267 Mandalorian Shock Troopers and Speeder Bike Building Kit; Great Gift Idea for Any Fan of Star Wars: The Mandalorian TV Series (102 Pieces)

LEGO
6288994
7.52 x 5.55 x 1.81 inches
0.2646 Pounds
Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Fidelium Industries -
Red Rocks Distributing -
Powwow Products -

Features

Kids can build a fearsome Mandalorian army, recreate exciting scenes from Star Wars: The Mandalorian TV show,and develop their own exciting stories with this LEGO Star Wars set!
Kids will love staging battles with the 4 Star Wars Mandalorian warrior minifigures, stud-shooting blasters, a defense fort with an attachment point for a blaster, and a stud-shooting speeder bike!
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Top 15

LEGO Icons Bonsai Tree Building Set 10281 - Featuring Cherry Blossom Flowers, DIY Plant Model for Adults, Creative Gift for Home Décor and Office Art, Botanical Collection Design Kit

LEGO
6332928
10.315 x 15.039 x 2.776 Inches
1.6292 Pounds
Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -

Features

Botanical Collection - This set is part of the unique adult LEGO Botanical Collection, including Flower Bouquet (10280), Wildflower Bouquet (10313), Dried Flower Centerpiece (10314), and Orchid (10311)
Bonsai Tree Model - Features a LEGO bonsai tree model with a rectangular pot and slatted wood-effect stand, designed for adult builders
Show More

Our LEGO Review

LEGO products on Amazon (April 2024)

What to buy from LEGO?

LEGO sell products mainly in the Toys & Games category.

Its popular products on Amazon include Toys for 4 Year Olds,Toy Ideas And Toys for 2 Year Olds

If you intend to buy any of these products, then you can find them easily on Amazon. 

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LEGO Pricing

The brand has over 8,174 products listed on Amazon with a price range of $3.74 to $1,199.00 form our picks.

Currently, the average price of their product is $63.81 which is considered affordable. You can make your choice from the list of products offered by the LEGO.

Is LEGO a good brand? 

A brand is an essential factor when making a purchase. What do we think about the LEGO? Well, according to the information available on Amazon, LEGO products are sold by Amazon Warehouse.

The seller has received about 4,312,804 feedbacks from buyers with an average start rating of 4.5. With a rating as this from the number of feedbacks, we can conclude that LEGO is the brand can be categorized as average as its products receive an average rating which is still good and quite acceptable.

Can I know who the owner of LEGO is?

LEGO is selling on Amazon's North America Marketplaces. You can find out the actual owner of the brand at https://www.uspto.gov/trademarks/search

From there, you can tell whether Amazon owns the brand or not. If you want to buy Amazon branded products, you can go here, and list some of their top brands. Amazon owns 100 private-label brands that operate in different markets.

Related Amazon Store for LEGO

Similar Competitors Brands like LEGO on Amazon


Methodology

How We Evaluated LEGO Products

We are crawling & scraping a large amount of data from 8174 LEGO products and a countless number of reviews, you can gain valuable insights to enhance your understanding of various aspects related to LEGO, and you can use those data to help you make informed buying Toys for 4 Year Olds,Toy Ideas And Toys for 2 Year Olds decisions. Those recommend the 15 best products from LEGO based on thorough analysis and research by our CherryPicks-AI ranking system.

Why create this buying guide?

Our brand guide is designed to provide up-to-date & unbiased information about LEGO products. Our goal is to empower you with data-driven insights, enabling you to make better shopping decisions efficiently to save time. We prioritize earning your trust by providing reliable information and guidance.


Top 10 LEGO Sellers: CPR Seller Rank List

CPR sellers rank is based on CherryPicks-AI bestselling ranking system that helps us analyze each seller's sales trends. The List of top seller ranks is our in-house data, essential for our product ranking to help you make the right shopping choice.

Rank Name Yearly Feedbacks Avg. Ratings
🥇 Amazon Warehouse 4,312,804 4.5
🥈 Spreetail 20,224 4.7
🥉 Woot 15,380 4.8
4 Toys 'N' Tech 15,071 4.9
5 HometownTV Plus 14,452 4.9
6 TheNewMall 8,974 4.9
7 AnywhereButMissouri (Serial Numbers are Recorded) 8,946 4.9
8 RAREWAVES-IMPORTS 7,981 4.7
9 PrimeSneakers 7,570 4.9
10 Shop Texas 6,668 4.8
Amazon Warehouse [4312804] Spreetail [20224] Woot [15380] Toys 'N' Tech [15071] HometownTV Plus [14452] TheNewMall [8974] AnywhereButMissouri (Serial Numbers are Recorded) [8946] RAREWAVES-IMPORTS [7981] PrimeSneakers [7570] Shop Texas [6668] Amazon Warehouse 98% Spreetail 0% Woot 0% Toys 'N' Tech 0% HometownTV Plus 0% TheNewMall 0% AnywhereButMissouri (Serial Numbers are Recorded) 0% RAREWAVES-IMPORTS 0% PrimeSneakers 0% Shop Texas 0%