JOAH Buying Guide & Brand Review (April 2024 Updated)

JOAH Brow Down To Me Precision Brow Pencil with Built-In Spoolie, Cool Blonde

Features

Precision Brow Pencil: This dual-ended wonder features an ultra-fine tip to create hair-like strokes and an eyebrow spoolie to blend, with a smudge-proof cream-to-powder formula that fills eyebrows effortlessly. Use for natural-looking yet flawless brows!

Power Up Your Brows: This smudge-proof, water-resistant eyebrow pencil gives you a precise look that lasts all day, with a built-in spoolie brush for blending, no sharpening needed. Available in 10 shades ranging from light blonde to black for any eyebrow color.

Show More

JOAH Make Her Gel-ous Gel Eyeliner with Self-Sharpening Pencil, Waterproof & Long-Lasting Color Definition, Brown

Features

Gel Eyeliner: Our no-tug waterproof eyeliner formula delivers intense color that glides on as effortlessly as a liquid liner with the control of a pencil. The creamy gel texture never skips over fine lines or wrinkles and delivers a long-lasting finish.

JOAH Line Up Liquid Eyeliner with Precision Brush Tip, Waterproof, Long Lasting, Smudge Proof Eye Liner, Blackest Black

Features

Waterproof Liquid Eyeliner: Our precision waterproof liquid brush tip eyeliner glides on with amazing control, depositing the perfect amount of color to create a sharp looking line. Versatile enough to create a subtle liner look or an on-point cat eye!

JOAH Lash UPrising Mascara, Washable, Volumizing & Lengthening, Cruelty-Free K-Beauty Makeup, Blackest Black

Features

Washable Volumizing Mascara: This revolutionary high-impact lash extending mascara features a volume-maximizing brush to precisely coat and condition your lashes with our long-lasting mascara formula. Say hello to all-day volume, length, and lift!

Free of parabens and phthalates; cruelty free

JOAH Truly Yours Dark Circle Concealer - Neutralizer

JOAH Highlighter Stick, Crystal Glow Tinted Luminizer Contour Makeup, Crystalide Peptide for Clearer, Smoother Looking Skin, Built-In Detachable Brush, Mocha

Features

Luminizer Stick: The ultimate multi-tasker for highlighting, contouring, and all over radiance; Wear alone for a dewy glow and luminous skin finish, use underneath foundation to tone, blur and prep, or use on top of foundation

JOAH Self Tanner, Sun & Seoul Golden Daze Sunless Tanning Drops, Moisturizing Self Tanning for Face & Body, Vegan & Cruelty-Free, Medium/Deep 30ml

Features

Sunless Tanning Drops: Get a resort-ready tan with these skin-friendly, face & body self tanning drops. Simply mix them into your moisturizer for a customizable, sun-kissed glow that develops gradually over six hours. The more drops you use, the deeper your tan.

JOAH Glassify High Shine Lip Gloss, Star Dust

Features

High Shine Lip Gloss: Shine bright like a diamond with our ultra-hydrating lip gloss. Infused with vitamin E and avocado oil, our non-stick formula nourishes lips while leaving a beautiful glassy shine

Ultra Glossy Finish: Our hydrating, non-stick formula smooths lips and leaves them ultra-glossy; Wear it alone or over lipstick for a super shine finish

Show More

JOAH Face Mist Crystal Glow Refreshing Facial Spray Luminizer with Hyaluronic Acid, Hibiscus Extract and, Peptides, Prep Refresh & Set Makeup, Korean Skin Care, 2.7 Oz

Features

Refreshing Luminizer Skin Mist: Light up the room with our luxurious ultra fine facial spray, a refreshing mist for when you prep in the morning, your skin feels dry or tight throughout the day, to set your makeup, or when you want a radiance boost

Skin-Enhancing Ingredients: Get immediate and long-term benefits with this powerhouse of skincare. Formulated with hydrating hyaluronic acid, hibiscus flower extract, and Crystalide peptide, helps transform skin in 6 weeks for clearer, smoother skin

Show More

JOAH Glow Activator Radiance Primer

Features

Moisturizing Face Primer: Start with this radiance-boosting primer for a smooth canvas and gorgeous, dewy glow; Moisturize and extend your makeup to prevent melting

Radiance Boost: Infused with real, luminous 24k gold flakes to achieve a dewy, subtle glow, this primer will leave your skin feeling hydrated and smooth with renewed radiance

Show More

JOAH Escapades Eyeshadow Palette, 6 Pigmented Powder Eye Makeup Shades in Matte & Shimmer Finishes, Korean Beauty Palettes - Date Night

Features

Trendy Eyeshadow Palette: This palette provides a pop of mood lifting colors in 6 shades, with wearable, richly pigmented, and long lasting powder shadows. All day eye makeup perfection in both matte and shimmer finishes

Create Your Look with JOAH eye shadow: Get creative and combine the layerable and buildable colors in this Korean eyeshadow palette for a variety of flattering looks and finishes from natural day makeup to a glam eye date night

Show More

JOAH All Brushed Up! Radiant Concealer - Fair