JOAH Buying Guide & Brand Review (Sep. 2026 Updated)

JOAH Perfect Complexion Concealer, Cream, Medium with Neutral Undertones, 1 oz

Features

Perfect Complexion Under Eye Serum Concealer: Get skincare with your coverage; Infused with hydrating ceramides and firming peptides, our under eye concealer erases the look of dark circles, puffiness, dullness and fine lines

Creamy Coverage: Hydrating formula with a soft cushion tip smooths the skin and never looks cakey as you hide imperfections

Show More

JOAH Brow Down To Me Dual Brow Pencil and Gel, Triangular Tip, Tinted Gel, Long-Lasting Vegan Formula, Smudge-Free Pencil Tip, Lightweight, Water-Resistant, Soft Brown

Features

Dual Brow Pencil and Gel: This 2-in-1 brow pencil and gel features a triangular tip that outlines and fills brows with precision, and a tinted gel to volumize brows, intensify brow color or hide greys, and keep brows neatly in place

Long-Lasting Vegan Formula: Features a smudge-free pencil tip to draw in natural hair-like strokes and a lightweight, water-resistant gel formula to hold brows in place all day; Free of gluten, parabens, phthalates, SLS, and formaldehyde

Show More

JOAH Make Her Gel-ous Gel Eyeliner with Self-Sharpening Pencil, Waterproof & Long-Lasting Color Definition, Brown

Features

Gel Eyeliner: Our no-tug waterproof eyeliner formula delivers intense color that glides on as effortlessly as a liquid liner with the control of a pencil. The creamy gel texture never skips over fine lines or wrinkles and delivers a long-lasting finish.

JOAH Brow Down To Me Precision Brow Pencil with Built-In Spoolie, Cool Blonde

Features

Precision Brow Pencil: This dual-ended wonder features an ultra-fine tip to create hair-like strokes and an eyebrow spoolie to blend, with a smudge-proof cream-to-powder formula that fills eyebrows effortlessly. Use for natural-looking yet flawless brows!

Power Up Your Brows: This smudge-proof, water-resistant eyebrow pencil gives you a precise look that lasts all day, with a built-in spoolie brush for blending, no sharpening needed. Available in 10 shades ranging from light blonde to black for any eyebrow color.

Show More

JOAH Lash UPrising Mascara, Washable, Volumizing & Lengthening, Cruelty-Free K-Beauty Makeup, Blackest Black

Features

Washable Volumizing Mascara: This revolutionary high-impact lash extending mascara features a volume-maximizing brush to precisely coat and condition your lashes with our long-lasting mascara formula. Say hello to all-day volume, length, and lift!

Free of parabens and phthalates; cruelty free

JOAH Self Tanner, Sun & Seoul Golden Daze Sunless Tanning Drops, Moisturizing Self Tanning for Face & Body, Vegan & Cruelty-Free, Medium/Deep 30ml

Features

Sunless Tanning Drops: Get a resort-ready tan with these skin-friendly, face & body self tanning drops. Simply mix them into your moisturizer for a customizable, sun-kissed glow that develops gradually over six hours. The more drops you use, the deeper your tan.

JOAH Truly Yours Dark Circle Concealer - Neutralizer

JOAH Highlighter Stick, Crystal Glow Tinted Luminizer Contour Makeup, Crystalide Peptide for Clearer, Smoother Looking Skin, Built-In Detachable Brush, Mocha

Features

Luminizer Stick: The ultimate multi-tasker for highlighting, contouring, and all over radiance; Wear alone for a dewy glow and luminous skin finish, use underneath foundation to tone, blur and prep, or use on top of foundation

JOAH Perfect Complexion Under Eye Concealer and Serum, Korean Makeup, Hydrating Under Eye Concealer Stick for Dark Circles and Puffiness, Peptide Serum with Medium Coverage

Features

UNDER EYE BRIGHTENER: Get skincare with customizable coverage; Infused with hydrating Ceramides and firming Peptides, the Perfect Complexion Eye Serum Concealer promotes brightness and erases dullness and fine lines

EYE SERUM WITH BUILDABLE COVERAGE: Hydrating formula with a soft cushion tip smooths the skin, covers dark circles, minimizes puffiness, and never looks cakey as you hide imperfections. This K Beauty Makeup is designed to look flawless with your natural skin

Show More

JOAH Perfect Complexion Cashmere Powder Foundation, Medium Face Coverage, Matte Finish, Korean Makeup, Compact Design For Oily & All Skin Types, 16 Hour Wear, Medium with Neutral Undertones

Features

CASHMERE POWDER FOUNDATION: Our Perfect Complexion Cashmere Powder Foundation consists of a medium coverage formula that blends seamlessly onto the skin for a velvety matte finish​. The matte foundation is lightweight, breathable and buildable so it'll never make you look cakey and won't feel heavy on your face.

HYDRATING FORMULA THAT WON'T CLOG PORES: This face powder consists of skin benefiting ingredients. It's infused with peptides for skin plumping, tea tree extract for soothing and hyaluronic acid complex for hydration. The non-comedogenic makeup foundation won't clog pores and is suitable for all skin types, especially oily skin.

Show More

JOAH Perfect Complexion Cashmere Powder Foundation, Medium Face Coverage, Matte Finish, Korean Makeup, Compact Design For Oily & All Skin Types, 16 Hour Wear, Fair with Neutral Undertones

Features

CASHMERE POWDER FOUNDATION: Our Perfect Complexion Cashmere Powder Foundation consists of a medium coverage formula that blends seamlessly onto the skin for a velvety matte finish​. The matte foundation is lightweight, breathable and buildable so it'll never make you look cakey and won't feel heavy on your face.

HYDRATING FORMULA THAT WON'T CLOG PORES: This face powder consists of skin benefiting ingredients. It's infused with peptides for skin plumping, tea tree extract for soothing and hyaluronic acid complex for hydration. The non-comedogenic makeup foundation won't clog pores and is suitable for all skin types, especially oily skin.

Show More

JOAH Line Up Liquid Eyeliner with Precision Brush Tip, Waterproof, Long Lasting, Smudge Proof Eye Liner, Blackest Black

Features

Waterproof Liquid Eyeliner: Our precision waterproof liquid brush tip eyeliner glides on with amazing control, depositing the perfect amount of color to create a sharp looking line. Versatile enough to create a subtle liner look or an on-point cat eye!

JOAH Glassify High Shine Lip Gloss, Star Dust

Features

High Shine Lip Gloss: Shine bright like a diamond with our ultra-hydrating lip gloss. Infused with vitamin E and avocado oil, our non-stick formula nourishes lips while leaving a beautiful glassy shine

Ultra Glossy Finish: Our hydrating, non-stick formula smooths lips and leaves them ultra-glossy; Wear it alone or over lipstick for a super shine finish

Show More

JOAH Beauty Perfect Complexion BB Cream with Hyaluronic Acid and Niaciminade, Korean Makeup with Medium Buildable Coverage, Evens Skin Tone, Lightweight, Semi Matte Finish, Light with Warm Undertones

Features

THE BB CREAM WITH BENEFITS: This fan-favorite, medium, buildable BB Cream is enhanced with active-levels of niacinamide, as well as hyaluronic acid and malachite extract to boost your complexion as it hides imperfections.

MEDIUM BUILDABLE COVERAGE: Perfect Complexion BB Cream has medium, buildable coverage and a natural, hydrating natural semi-matte finish that is ideal to be used on all skin types from dry skin to oily skin.

Show More

JOAH Face Mist Crystal Glow Refreshing Facial Spray Luminizer with Hyaluronic Acid, Hibiscus Extract and, Peptides, Prep Refresh & Set Makeup, Korean Skin Care, 2.7 Oz

Features

Refreshing Luminizer Skin Mist: Light up the room with our luxurious ultra fine facial spray, a refreshing mist for when you prep in the morning, your skin feels dry or tight throughout the day, to set your makeup, or when you want a radiance boost

Skin-Enhancing Ingredients: Get immediate and long-term benefits with this powerhouse of skincare. Formulated with hydrating hyaluronic acid, hibiscus flower extract, and Crystalide peptide, helps transform skin in 6 weeks for clearer, smoother skin

Show More