Serena and Lily Review: *Pros and Cons* Is It Worth Buying?

Sandy Armstrong
Having difficulty finding where to start on the home makeover and new wardrobe during the summer? Worry no more, as Serena and Lily's brand promise you perfect furniture and home decor with an impressive collection. Learn from experts through our Serena and Lily review to get a clear picture.

You might have been busy at work and with homework all year round. But then comes the summertime to go outdoors and have fun. Some people prefer staying indoors as well and relaxing with their families. However, this is the perfect time to try out the home makeover besides going shopping to revamp your wardrobe. It is a perfect time to get the latest home decor and kitchen furniture and make a difference. Where to start should not be a concern here.

Here comes Serena and Lily brand to give you a solution for all your needs. This brand has a large collection of furniture as well as home decor, which they claim are coast-inspired designs. Many customers also have complimented the brand for effectively brightening many homes.

Serena and Lily have a reputable audience, and their online presence is remarkably impressive. On top of featuring in popular publications like Insider, the company has also got the attention of numerous people. But the question remains, does this brand live up to maintain its reputation? Is it hype on the market and a force to reckon with?

Through the expansive furnishing line as well as accessories, read this review to have all your questions answered. Before going into the best-sellers, promotions, customer ratings,  and many other things, let us start our review by introducing the firm in summary.

Table Of Contents

Serena and Lily Review

Serena and Lily were established out of guesswork. The company was founded by two duos where. One of them was a popular freelance textile designer, as well as interior designer Serena Dugan, who decided to submit a portfolio to the story of Lily Kanter in 2003. Out of nowhere, Serena never expected a perfect partnership in the industry. The duo agreed to establish a baby line within two hours of the meeting. Surprisingly, their business flourished in six months, and they offered their products in about 600 stores.

Serena and Lily were first based in Sausalito, California. With time, it drastically expanded its collection, covering not just baby line products but also adults' and kids' beddings, decorative accessories, and furniture in general. From wholesaling home decor and furniture, the brand decided to step down and started selling these products directly to the final customers in 2013. This helped the firm achieve a new success level in the business and reputation.

Today, Serena and Lily have numerous stores all over the US, and drastic development is traced to the association with the high profile celebs. For instance, this is the firm that designed the Jennifer Garner Nursery and is the daughter of Ben Affleck. The firm is now well established and ranked among the reputable leaders in decor retailers in the US. They offer good Afterpay service as an alternative payment option. Today, they offer shipping to US and Canada-based customers with home decor, including pillows, lighting, art, rugs, etc.

Next in this review is the best-sellers, and we will then survey other aspects of the company before summing up. However, here are some notable pros and cons to anticipate while placing orders for this company.

Serena and Lily Pros:


Why We Like Serena and Lily

Serena and Lily have a wide collection of furniture, accessories, etc., ranging from bedding to home decor, making it a perfect array of treasured products. This preview cannot manage to list all of these products. But as a matter of helping you jumpstart the journey with these products, we have gathered a few of the best-selling from each category specifically for you to get started. We guarantee you a good vibe with these notable options.

The Best-Selling Serena And Lily Wallpaper

If you have been thinking of creating a unique wall for your messy waiting, then here comes wallpaper to paste on the wall, and this might not even need you to get the drop sheets and coveralls. The walls come in an impressive design and last longer than expected.

The two main wallpaper on the market today are Priano Wallpaper, which is subtle and striking. It has a delicate vine-themed design which ensures your room is welcoming. They are available in five shades, but navy brings out the vine's appearance. Each wallpaper is a size 24 by 27 inches. We encourage you to get an expert installer.

The second wallpaper is Martinique Wallpaper. This is more traditional but not a drab design on the market. It features a white and coastal hue giving you a blue-tinted look to present you with a good atmosphere when coupled with perfect lighting. This wallpaper contacts 3% yam while the rest is paper. However, avoid installing in areas with high moisture.

The Best-Selling Serena And Lily Bedding

Besides wallpaper, the company also designed numerous beddings. This is where it started before introducing other products. Among the famous beddings on the site is Brookside Duvet Cover which comes in a superior design. Though the bedding has a twist, they remain classic. It features pristine white alongside flax brown if not sky-blue, border embroidery; it tops the design and gives more flair. The duvet uses 100% sustainable input, giving you warmth and light. You can pair it with a matching pillow to make everything complete.

The second item here is a Positano Linen Duvet Cover, and it's a perfect choice if you are not into tassels. They are made using sustainable European linen and are available in different colors. The colors are Californian inspired to make your room appealing. You can go for the King/cal king, Twin, or full/queen.

The Best-Selling Serena And Lily Rugs

The site has many rugs, but the pricing is a bit expensive. These are so unique and come in attractive designs. Amelia Hand-Knotted Rug is the first from their website's popular list of rugs. These are beautiful plush; sure, they weave different colors together for amazing designs.

They resemble the rolling field, which is dotted to feature flowers. They are handmade, and each differs, but generally, the artisanal meets your needs. They are made using 97% wool, making them gorgeous, silky, and soft. Pricing differs based on the sizing dimensions.

Secondly, they also have Mirabelle Rug. They are designed using 100% New wool and then crafted to feature an intricate dot design. They are available in 2 shades, and the pricing is based on the dimensions.

Generally, Serena and Lily originally defined the California coast. Though they look casual, they are designed to make your settings attractive. The wallpaper is available pre-cut though unpasted, giving customers control over their needs. Though the company started as a bedding line, they have grown to introduce multiple furniture and accessories for the garden to meet your home needs.

Customer Review

We have seen that Serena and Lily offer unique, high-quality, and luxurious furniture and a large collection of home and outdoor activities under one roof. Though the pricing is expensive, we need to justify the claim on the website through customer feedback. We noted a few of the sites presenting attractive and convincing feedback from the research.

First, on Glassdoor, the company gets 91 reviews where 59% of the customers recommend it, while overall, it scores 3.6 stars. On Houzz, there is a detailed discussion and valuation of the Serena and Lily brand with their products. The company is rated as an arrogant firm here. However, the Jane At Home website offers an impressive review considering the Balboa Counter Stools. The author praises the kitchen tools, and they are still satisfied with the new look after four years.

Heading to the Things Testing website, we get 4 reviews rating the brand 4.75 stars. Customers are happy with this coastal-inspired outdoor and indoor furniture and accessories. One customer stated on the site:-

"This is my number one home decor brand of all time!" It's the perfect sophisticated seaside look... People typically think of the shore as trashy, although this is far from the case. Everything is of good quality and looks fantastic in the home. Everything from the decor to the equipment to the mattress is fantastic!"

Trustpilot presents a poor rating of 2.1 stars after 17 reviews. Customers have highlighted many drawbacks here, but fortunately, they responded with a solution and relevant direction to sort out their challenges. Up next is the Sitejabber with 1.59 stars after analyzing 96 reviews. Customers are unsatisfied; many complain about the pricing and unfavorable return policy. We pray that these guys will try to work on their downside in the future.

Finally, The House of  Hood Blog also has a good review. The author highlights that the company offers trendy modern coastal bed frames to impress customers. Though based on the argument of the beddings, general compliments the brand for its dedication to serving the customers with luxury items.

Comparing the above numerous positive customer feedbacks and the BBB ratings, this company is a no-brainer for home furniture and accessories needs, both outdoor and indoor.

Where to Buy Serena and Lily

Are you looking for Serena and Lily furniture and accessories or home decor? Then always remember that this is not the only brand but an advanced company. They have shifted from wholesale to reaching out to customers directly online. This means the only place to order these Serena and Lily items is through their official website at Today, the company has a general store in the US covering California as well, totaling about 16 in number. If you are within, get the in-store services or order from the online platform.

The research never spotted any online retailer that offers Serena and Lily furniture, accessories, etc. Pop into the store or order from the official website.

Does Serena and Lily sold on Amazon?

Not yet. We have not found Serena and Lily stores on Amazon.

Related Amazon Store You Maybe Like,   

Is Serena and Lily Worth It?

Remember, you are not alone; we were also impressed with the Serena and Lily products. To start with, there are many reasons customers complement this company. First, they have a huge collection of home decor, furniture, and accessories to select from. This covers items meant for outdoor activities and indoor and kitchen services.

Though Serena and Lily are expensive, they are worth the investment considering their quality and long-lasting nature. The customer reviews online are amazing. However, some have complained of the high shipping cost because each item needs installation and cleansing assistance, which makes the price pile upBut the quality remains professional and worth trying.

From our experience, these guys deserve the credit, and honestly, many customers are happy with their purchases. They even have handwoven rugs that guarantee to give you happiness all day. Comparing the quality and high price tag, the high cost makes sense. Because the items are of luxury quality and their appearance is awesome.

The company makes sure that customers enjoy the value for their money. Therefore, it is worth giving attention. And if you don't have the full amount, then Serena and Lily give you the Affirm as an alternative payment plan done in installments. Why not try it out today?

Serena and Lily Discounts

The article was not able to locate any promo code online. However, we gathered some promotions and discounts for their customers. First, if you are a new customer, sign up and enjoy their 15% off on the first order. Get their newsletter for all the updates today. All members are also guaranteed birthday gifts on time regarding the discounts.

Still, they also hold Dining Events often, offering special pricing for outdoor, lighting, and dining products. And when you become a member of the VIP list, you have access to design advice and inspiration, new designs, and sales on time.

When writing this review, the company offered 30% off on all the lighting accessories. On top of that, Serena and Lily gift members through a referral program. For every referral you make online, you receive 20% off for the next purchase. We accept the items are expensive, but there are a handful of promotions to save on the budget besides the Affirm payment plan.

Serena and Lily Contact

There comes a time when you want to contact the Serena and Lily brand. This might be for many reasons. And if this review is insufficient in addressing your concern, we are giving you an alternative to seek clarification. Reach out to the support team anytime.

We discovered that the company has different means of contacting its technical team. First of all, you can give them a call at 1-866-597-2742. If not, compose a mail and send it to the team through

Also, try to follow them on their social media platforms. You can easily get updates and all the information you need on Facebook, Instagram, and many more platforms. However, the support team is only accessible Monday through  Friday, from 7 am to 5:30 pm, while Saturday, from 8 am to 1 pm PST.


Q: Who is the owner of Serena and Lily's firm?

First, this company was established by Serena Dugan alongside Lily Kanter. However, Serena left the company in 2019 and decided to start a new firm in the textile and wallpaper industry.

Q: Where do Serena and Lily's manufacturing plants located?

From the current information, the company outlines that some of its products are manufactured in the IS. However, many are imports, including Mirabelle rugs handcrafted by Indian firms.

Q: The shipping Policy of Serena and Lily's firm

The company gives customers many options regarding shipping or delivery methods. However, the choice depends on the order. If your order is below $6, the firm offers free shipping. But standard shipping is available for orders that range from $10 to $229, while those from $25 to $330 are eligible for 2nd-day shipping.

Also, note that the orders adding up to $4000 and above are shipped at 6% of the total order if standard, while 10% are for the 2nd-day services.

Therefore, delivery periods differ, whereas standard delivery time ranges from 7 to 1 business day based on your location. This is only if the products are in stock; if not, it might take 2 to 4 weeks. The only exceptions are Alaska and Hawaii, which have unique shipping services.

From online, the only international destination company that offers to ship in Canada. They deliver through FedEx International, subject to 15% shipping and other costs. Still, delivery is estimated to take about 3 weeks.

If the order is large, the company ships them through White Glove Delivery and is still subjected to 15% of the order as the shipping costs, while 20% is the brokerage cost and other taxes. Custom products' delivery period is estimated as 6 to 16 weeks for standard items. Check out the site for more information about the policy.

Q: What is the return policy for Serena and Lily?

The company gives you a favorable return policy.,. Customers have a 30 day window to return their products if they have issues, and this is from the date of delivery. We insist that you do not just return your items to the company. However, get in contact with the support team first so that you can obtain the return authorization to go ahead.

If it's a bedding or mattress, you can return them for a full refund, and the period is 60 days from the date of purchase. However, gift certificates do not qualify for the return. This also covers all opened wallpapers, fabric switches, yardage, art collections, lighting, nursery cribs, etc. Custom orders are not entitled to the return policy; you cannot cancel it either.

We know that the design shops do not consider the physical merchandise returned eligible; you can still ship the items out to the official store. The shipping costs depend on your location and services, and it is deducted from the refunded bucks. Fedex charges $15 shipping costs except ton bedding which is deducted from the refund, which is 15%.


Serena and Lily is a unique company that designs and sells high-quality furniture and accessories to customers. From the above review, the company is well known for its luxury products, which rely on California-inspired style. Their products are livable, and they have recorded numerous positive customer reviews.

Many people are satisfied with the purchase. While these items are expensive, they are worth it if you are into a luxury home with high-quality products. Check out and navigate through a huge collection of home decor, furniture, lighting, and other accessories, including trendy bedding to revamp your home.

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