Buying Gold on Amazon - A Complete Guide!

Thomas Joseph

Gold has always been a reliable store of value for the affluent. Although having gold was a status symbol, those days are long gone. It's never been easier to get your hands on this valuable metal, but does Amazon sell real gold? Please read on to discover.

You can easily purchase genuine gold on Amazon, including 10k, 14k, 18k, and 24k gold, since the site is home to several gold dealers that offer coins, bars, and gold jewelry. That said, you should only purchase gold that has been certified and comes with a guarantee. In case you're interested in learning more about buying gold on Amazon, you've come to the right place.

Table Of Contents

Does Amazon Sell Gold?

Yes, if you are looking to buy gold, Amazon is the place to go. You can find different types of gold, like 10k or 14k, on Amazon.

Gold is a valuable resource and investment. So, it’s important to make sure you know what you’re buying. For those who want the most value, understanding the difference between certified gold and gold plated jewelry will help them make the right decision when they’re out shopping.

Is It Safe to Buy Gold on Amazon?

Purchasing products from Amazon is a safe bet, but is it safe to buy gold jewelry there? Yes, it’s safe if you take the time to study reviews and specifications. Being an online store, you can only rely on customer reviews to learn about a product's quality.

The "Verified purchase" badge next to a review indicates that the reviewer made a purchase and got the item in question from Amazon. Be sure to use reviews like this because they are the best indicators of a product's reliability on the market.

As an added precaution, know that Amazon has gold-plated or imitation items. Imitation gold signifies that the thing is not genuine gold. Regardless, as long as you know what you are getting and are OK with the amount you pay on Amazon, there is nothing wrong with purchasing counterfeit gold instead of genuine gold.

However, if you are only interested in highly rated gold products, look for Amazon's Choice, denoted by a black emblem.

Does Amazon Offer Certified Gold?

On, certified gold sells at a premium above non-certified or counterfeit gold. As a Prime member, you may take advantage of Amazon's regular two-day delivery promotion and discounts on certified gold.

When looking for gold, you may refine your results to include just certified pieces and those that have warranties. You may also look for gold by brand if you have a particular seller.

Note that when it comes to regular gold objects, the stamped fitness has a tolerance of +/- 0.003 per ounce. On the other hand, the total gold tolerance for soldered products such as bracelets is 0.007.

In addition, the gold's purity expressed as a number such as 10k or 24k must be specified explicitly for every good on Amazon that bears the term "gold."Regarding the purity of their gold, all vendors on Amazon have met Amazon's Quality Assurance Standards.

How to Buy Gold on Amazon?

To purchase gold from Amazon, you'll only need an Amazon account and a debit or credit card linked to your account. Fortunately, you can buy everything from gold coins to engraved gold jewelry on the Amazon website. It’s possible to sort the gold objects by price, purity, and country of mintage.

Amazon's extensive selection of gold products might be overwhelming, but if you shop by category, you can quickly find what you need.

Will You Find Real Gold On Amazon?

Does Amazon sell real gold? On the Amazon website, there are genuine gold and fake gold. Studying the product description specifications is crucial before purchasing gold on Amazon. If you're searching for authentic, hallmarked gold, some recommended companies are Amazon Collection, New World Diamonds, and Houston Diamond District.

Check out for Information on the gold's origin and manufacturing process included in the Amazon product

description. Furthermore, Amazon sees that the sellers make it clear in the product listing whether the product is real gold or not. If the description says "imitation gold," you may assume the item is fake.

What Is the Current Price of Gold on Amazon?

Amazon does sell gold products ranging in price from $20 to $10,000 on its website. This pricing does not include the cost of shipping.

Purity (measured in Karats) measures the worth of gold. Gold at the 10k purity level is the least expensive option, but it is also the least valuable at $22.45 per gram. The 14-karat gold is more yellow than 10-karat gold but duller than 24-karat gold and costs $31.26. The 24k, being 100% gold, will cost you an arm and a leg.

The Amazon Returns Policy

According to the Amazon returns policy, gold goods purchased are eligible for a refund within 30 days. Always read the seller's return policy before purchasing since each store may have its return policy.

If you're unhappy with the quality of the gold jewelry you bought on Amazon, you may return it for a full refund. Besides that, Amazon will try to help you resolve any issues you may have with a gold order from a third-party seller if they were not involved in the shipment of the item.

Can Amazon Refuse a Refund If You Want to Return the Gold You Bought?

Although Amazon has a formal return policy, there are conditions under which the gold item you purchased should be returned to Amazon, as stated on the company's website:

First and foremost, you are responsible for ensuring that you don’t harm the item in your care. Second, your product should be a replica of the one sent to you. Lastly, ensure that the item you are returning has its original packing, complete with a price tag, user manual, warranty card, and other relevant paperwork.

You should expect your reimbursement one month after submitting your return. Even though it may seem unfair, this policy aims to safeguard you. To avoid this, conduct adequate research before buying your gold.


Indeed, Amazon does sell real gold in the form of bars, coins, and jewelry. As a buyer, Amazon provides you with the description, credentials, and grade of the gold you’re interested in to make a well-informed choice regarding the gold item.

There will always be some 'fake' gold goods discovered and authentic gold products with many different vendors on Amazon's marketplace. It is essential to check the item's purity with a precious metals specialist once you’ve bought a high-priced gold item. Luckily, Amazon offers a return policy if the gold goods you buy are fake.

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