Best Fabric Softener (March 2024) - Rated by CherryPicks' Experts

At a Glance: Our Top Picks

Top 1

Downy Infusions Laundry Fabric Softener Liquid, Calm Scent, Lavender & Vanill...

9.8
CPR Score
Top 2

Downy Ultra Plus Laundry Fabric Softener Liquid, April Fresh Scent, 152 Total...

9.8
CPR Score
Top 3

Downy Ultra Laundry Fabric Softener Liquid, Cool Cotton Scent, 103 Fl Oz, 120...

9.6
CPR Score
Tips


Our team has selected the top 29 best Fabric Softener. We found and analyzed dozens of products, analyzed & compared 184 Fabric Softener with different brands, including MRS. MEYER'S CLEAN DAY, Gain, Downy, Snuggle And unp, and analyzed 332,792 consumer reviews for House Supplies products.

* Cherrypicksreviews.com is reader-supported, Our editor review, and recommend the best products based on extensive data analysis, if you click on the product links, we may earn a commission through qualifying products purchased.

Summary of the best Fabric Softener of 2024

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Market Overview
Fabric Softener Reviewed
  • Reviews Analyzed: 332,792 Items
  • CPR Avg. Rating: 8.6 / 10
29 Products Evaluated
  • Highest Price: $34.99
  • Lowest Price: $3.99
  • Avg. Price: $17.77
  • Price Disclaimer

Top 29 Fabric Softener on Amazon (Verified You can Buy)

Downy Infusions Laundry Fabric Softener Liquid, Calm Scent, Lavender & Vanilla Bean, 56 Fl Oz (Pack of 2)

Downy
1
8.252 x 6.937 x 12.626 Inches
7.0 Pounds

Ratings for Downy (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -

Features

Downy Infusions calm scent Liquid fabric enhancer transforms your laundry with the soothing scent of lavender and vanilla bean
Breathe Deep and let this relaxing, smooth scent of calm envelop you.Dye free
Show More

Downy Ultra Plus Laundry Fabric Softener Liquid, April Fresh Scent, 152 Total Loads (Pack Of 2)

Downy
037000547631
8.0 x 6.252 x 13.0 Inches
4.01 Pounds

Ratings for Downy (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -

Features

Conditions to help prevent stretching, fading, and fuzz
Leaves long-lasting freshness
Show More

Downy Ultra Laundry Fabric Softener Liquid, Cool Cotton Scent, 103 Fl Oz, 120 Total Loads

Downy
75491
5.45 x 7.37 x 11.02 Inches
6.7 Pounds

Ratings for Downy (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -

Features

Downy Liquid Fabric Conditioner helps prevent stretching, fading, and fuzz
Cool Cotton is crisp and clean, leaving behind a freshly-washed scent
Show More

Snuggle SuperCare Liquid Fabric Softener, Lilies and Linen, 95 Ounce, 90 Loads

Snuggle
45844
4.41 x 8.19 x 11.0 Inches
6.1421 Pounds

Ratings for Snuggle (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -
D&B's Mercantile -
Bestxbuy -
MarzieeKai -

Features

Snuggle SuperCare liquid fabric softener protects colors from fading, protects against wear and tear and helps clothes hold shape.
All the Snuggly Softness and Long-Lasting Freshness you love from Snuggle
Show More

Downy Clean Breeze Laundry Fabric Softener Liquid, 103 Fl Oz

Downy
39685PM
2.139 x 2.8985 x 4.5009 Inches
3.329 Pounds

Ratings for Downy (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -

Features

Conditions to help prevent stretching, fading, and fuzz
Leaves long-lasting freshness
Show More

Snuggle SuperCare Liquid Fabric Softener, Sea Breeze, 95 Ounce, 90 Loads

Snuggle
56554
4.41 x 8.19 x 11.0 Inches
6.1421 Pounds

Ratings for Snuggle (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -
Wyomings Shadow -
All-star Shop -

Features

Snuggle SuperCare liquid fabric softener protects colors from fading, protects against wear and tear and helps clothes hold shape.
All the Snuggly Softness and Long-Lasting Freshness you love from Snuggle!
Show More

Downy Ultra Plus Free & Gentle Laundry Fabric Softener Liquid, Concentrated, 152 Loads Total, 51 Fl Oz (Pack of 2), White

Downy
37000358190
8.0 x 6.252 x 13.0 Inches
3.1875 Pounds

Ratings for Downy (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -

Features

Safe for sensitive skin
Free of dyes and perfumes
Show More

Gain Laundry Fabric Softener Liquid, Original Scent, 41 Fl Oz, 48 Loads, He Compatible, Pack Of 4, (Packaging May Vary)

Gain
1
13.125 x 5.925 x 11.625 Inches

Ratings for Gain (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -
AlamSher -

Features

IRRESISTIBLE SCENT: Smells as refreshing as a crisp morning in the great outdoors
INDULGENT SOFTNESS: Makes your clothes softer, decreases static and adds more amazing Gain scent
Show More

Downy Nature Blends Laundry Fabric Softener Liquid, Honey Lavender, 44 Oz Bottles, 2 Pack, 104 Loads Total

Downy
1
8.0 x 5.75 x 12.13 Inches
5.69 Pounds

Ratings for Downy (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -

Features

Downy Nature Blends Fabric Conditioner is a 70% plant-based liquid fabric softener with a touch of coconut oil. The plant-based formula helps clothes keep their natural shape
Honey Lavender is an airy, musky with fruity and floral notes
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Downy Wrinkleguard Laundry Fabric Softener Liquid, Fresh Scent, 192 Total Loads (Pack of 2)

Downy
B07TWJ5QRC
6.5 x 7.87 x 12.81 Inches
2.91 Pounds

Ratings for Downy (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -

Features

Enjoy all day in-wear wrinkle protection for your clothes with Downy WrinkleGuard Liquid Fabric Softener
A laundry care game-changer: WrinkleGuard fabric conditioner protects clothes from wrinkling while you wear them
Show More

Snuggle Plus Super Fresh Liquid Fabric Softener with Odor Eliminating Technology, 31.7 Fluid Ounces (Packaging May Vary)

Snuggle
10072613463036
4.92 x 2.735 x 10.24 Inches
2.225 Pounds

Ratings for Snuggle (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -
MD Things N More INC -
MCP Supplies -
Maddys household deal -

Features

Odor fighting ingredients
Designed to block tough odor
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Downy Ultra Laundry Fabric Softener Liquid, April Fresh Scent, 168 Total Loads (Pack of 3)

Downy
80365197
11.5 x 6.5 x 10.5 Inches
0.1058 Pounds
High Efficiency

Ratings for Downy (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -

Features

Downy Ultra Liquid Fabric Conditioner is a fabric softener that protects clothes from stretching, fading, and fuzz
With half the packaging (versus 51 OZ bottle), Downy Pouch is easy to pour and easy to store
Show More

Gain Laundry Fabric Softener Liquid, Moonlight Breeze, Packaging May Vary, Total 192 Loads, 41 Fl Oz, Pack Of 4

Gain
5.32 x 3.14 x 10.75 Inches
2.56 Pounds

Ratings for Gain (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -

Features

IRRESISTIBLE SCENT: A luxurious, warm scent that wraps around you like a hug
INDULGENT SOFTNESS: Makes your clothes softer, decreases static and adds more amazing Gain scent
Show More

Snuggle Plus Super Fresh Liquid Fabric Softener with Odor Eliminating Technology, Original, 95 Fluid Ounces, 90 Loads

Snuggle
10072613464064
8.19 x 4.41 x 11.0 Inches
6.19 Pounds

Ratings for Snuggle (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -
Dreambliss stores -
IJK INC. -
OnlineShopzzz -

Features

Snuggle Plus SuperFresh features the Snuggly softness you love, plus odor eliminating technology. It doesn’t just mask tough odor, it helps eliminate it and releases Snuggly freshness.
Snuggle Plus SuperFresh is the first-ever odor fighting regimen with liquid fabric conditioner, dryer sheets, and freshness boosters designed to help eliminate tough odor and keep your favorites fresh.
Show More

Snuggle Blue Sparkle Liquid Fabric Softener, 2X Concentrated, 200 Loads, 80 Fl Oz

Snuggle
00023400065738
7.5 x 4.14 x 11.37 Inches
4.97 Pounds

Ratings for Snuggle (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -

Features

Snuggle's original Blue Sparkle scent is a fresh and clean blend of white floral and bright green citrus notes that snuggle up to warm woody notes and soft musk for a comforting, long-lasting freshness your family will love.
Using fabric softener in the wash can provide better softness, better freshness, reducing wrinkles, and reducing static cling to the fabrics in your clothes, towels, and sheets.
Show More

Snuggle Exhilarations Liquid Fabric Softener, Lavender and Vanilla Orchid, 2X Concentrated, 188 Loads

Snuggle
00072613471416
4.138 x 7.5 x 11.374 Inches
5.577 Pounds
High Efficiency

Ratings for Snuggle (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -

Features

Find your serenity with White Lavender & Vanilla Orchid scent, an immersion of fresh lavender and white floral notes blended together with cozy vanilla, warm woods, and musk.
Using fabric softener in the wash can provide better softness, better freshness, reducing wrinkles, and reducing static cling to the fabrics in your clothes, towels, and sheets.
Show More

Downy Ultra Laundry Fabric Softener Liquid, Cool Cotton Scent, Two 51 Fl Oz Bottles, 120 Total Loads

Downy
sgrevfd-317
6.25 x 8.0 x 13.0 Inches
5.89 Pounds

Ratings for Downy (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -

Features

Downy Liquid Fabric Conditioner helps prevent stretching, fading, and fuzz
Cool Cotton is crisp and clean, leaving behind a freshly-washed scent
Show More

Snuggle Liquid Fabric Softener, SuperFresh Spring Burst, Eliminates Tough Odors, 2X Concentrated, 150 Loads

Snuggle
2590093
7.5 x 4.14 x 11.37 Inches
5.286 Pounds

Ratings for Snuggle (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -

Features

Snuggle Plus SuperFresh liquid fabric conditioner features the Snuggly softness you love, plus odor eliminating technology; It doesn’t just mask tough odor, it helps eliminate it and releases Snuggly freshness
Snuggle Plus SuperFresh is the first-ever odor fighting regimen with liquid fabric conditioner, dryer sheets, and freshness boosters designed to help eliminate tough odor and keep your favorites fresh
Show More

Snuggle Liquid Fabric Softener, Dye Free for Sensitive Skin, 2X Concentrated, 200 Loads

Snuggle
2587938
7.5 x 4.14 x 11.37 Inches
5.54 Pounds

Ratings for Snuggle (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -

Features

Gentle on Sensitive Skin
Hypoallergenic Fresh Scent
Show More

Mrs. Meyer's Liquid Fabric Softener, Infused with Essential Oils, Paraben Free, Honeysuckle, 32 oz (32 Loads)

MRS. MEYER'S CLEAN DAY
675598
3.7 x 3.7 x 9.7 Inches
2.0 Pounds
High Efficiency

Ratings for MRS. MEYER'S CLEAN DAY (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -

Features

Liquid fabric softener adds freshness while reducing static from clothes
Fabric softener made without parabens, phthalates, or animal-derived ingredients
Show More

Downy Eco-Box Ultra Concentrated Laundry Fabric Softener Liquid, April Fresh, 180 Loads, 105 Fl Oz

Downy
10.354 x 5.1 x 7.52 Inches
6.832 Pounds

Ratings for Downy (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -

Features

Same great Downy in a smarter, easy-to-store package
Compact packaging made with 75% less plastic
Show More

Downy Wrinkleguard Liquid Fabric Softener and Conditioner, Floral, 48 Fl Oz (Pack of 2)

Downy
1
6.496 x 7.874 x 12.811 Inches
6.318 Pounds

Ratings for Downy (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -
Prosperity site -

Features

Enjoy all day In-wear wrinkle protection for your clothes with Downy wrinkleguard liquid fabric softener
A laundry care game-changer: wrinkleguard fabric Conditioner protects clothes from wrinkling while you wear them
Show More

Downy Ultra April Fresh Laundry Fabric Softener Liquid, Six 34 Fl Oz Bottles, 240 Loads Total

Downy
849-3288-2201
5.0 x 3.5 x 9.255 Inches
15.44 Pounds

Ratings for Downy (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -

Features

Conditions to help prevent stretching, fading, and fuzz
Leaves long-lasting freshness
Show More

Downy Infusions Liquid Fabric Conditioner (Fabric Softener), Refresh, Birch Water & Botanicals, 56 Oz Bottles, 166 Loads Total, Pack of 2

Downy
1
8.252 x 6.937 x 12.626 Inches
5.82 Pounds

Ratings for Downy (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -
PBJ Industries -
I&Co. -

Features

Downy Infusions refresh scent Liquid fabric softener transforms your laundry with a mood-enhancing scent
Breathe in the crisp, revitalizing fragrance of refresh with Birch water and botanicals
Show More

Downy Ultra Liquid Fabric Conditioner, Free & Gentle , 34 Fl oz

Downy
35819
6.0 x 4.5 x 10.3 Inches
2.125 Pounds

Ratings for Downy (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
My Great Goods 134
Selling Supplies 596
Tri-Vision Health 570

Features

Protects fabric from stretching, fading, and fuzz
Softens fabrics
Show More

Gain Ultra Concentrated Liquid Fabric Softener, Original (138 fl oz, 204 loads)

Gain
8.9969 Pounds

Ratings for Gain (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
SPEEDWAY TRADINGS 7,731
RED CROWN ENTERPRISES -
TEAM STORE -
BLUSH TRADING LLC -
I&I Fulfillment -
Bismillahshop -
Bear Jay Wholesale Club -
Joy Supply -

Downy Nature Blends Fabric Conditioner (Fabric Softener), Rosewater & Aloe, 104 Loads Total, 44 Fl Oz (Pack of 2)

Downy
10037000767715
8.0 x 5.75 x 12.44 Inches
4.36 Pounds

Ratings for Downy (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -

Features

Downy Nature Blends Fabric Conditioner is a 70% plant-based liquid fabric softener with a touch of coconut oil. The plant-based formula helps clothes keep their natural shape
Rosewater and Aloe is a flowery, garden-fresh scent with hints of crisp fruit and fresh green foliage
Show More

Gain Botanicals Liquid Fabric Conditioner (Fabric Softener), Orange Blossom Vanilla, 44 Fl Oz (Pack of 2)

Gain
8.0 x 5.75 x 12.44 Inches
5.82 Pounds

Ratings for Gain (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -
BeautifulStars Store -
Sky-Hold 1,234

Features

Gain's first plant based fabric softener with the irresistible scent of Gain Botanicals Orange Blossom Vanilla. Formula is 70% Bio-Based made with plant based active.
Pair Gain Botanicals plant based fabric softener with laundry detergent for even more noticeable scent! USDA certified 70% Bio-based product
Show More

Downy Ultra Free & Gentle Liquid Fabric Conditioner (Fabric Softener), 34 Oz Bottles, 6 Pack, 240 Loads Total

Downy
37000358190
5.0 x 3.5 x 9.255 Inches
15.44 Pounds

Ratings for Downy (CPR Score)

Seller CPR Rank Amazon Fulfilled Prime Free Shipping
Amazon.com -

Features

Safe for sensitive skin
Free of dyes and perfumes
Show More

Top 10 Fabric Softener - Verified to Buy (Mar. 2024)

Top 4 Fabric Softener Brands on Amazon

Here is the list of top-rated brands that were evaluated by CherryPicks.

  • Downy
  • Snuggle
  • Gain
  • MRS. MEYER'S CLEAN DAY

Specific Fabric Softener Guides

For more personalized Fabric Softener guides to match your different needs, check out the following pages,


Top 10 Fabric Softener Sellers: CPR Seller Rank List

CPR sellers rank is based on CherryPicks-AI bestselling ranking system that helps us analyze each seller's sales trends. The List of top seller ranks is our in-house data, essential for our product ranking to help you make the right shopping choice.

Rank Name Yearly Feedbacks Avg. Ratings
🥇 My Great Goods 10,307 4.9
🥈 Tri-Vision Health 4,542 4.9
🥉 Selling Supplies 4,428 4.9
4 Sky-Hold 2,778 4.9
5 SPEEDWAY TRADINGS 740 3.3
6 TEAM STORE 570 3.7
7 Amazon.com 385 4.7
8 XPRESS TRADERS CORP 342 4.2
9 HUSSEIN ALIE 281 4.4
10 RED CROWN ENTERPRISES 268 3.8
View or download top Fabric Softener seller & rating report
My Great Goods [10307] Tri-Vision Health [4542] Selling Supplies [4428] Sky-Hold [2778] SPEEDWAY TRADINGS [740] TEAM STORE [570] Amazon.com [385] XPRESS TRADERS CORP [342] HUSSEIN ALIE [281] RED CROWN ENTERPRISES [268] My Great Goods 42% Tri-Vision Health 18% Selling Supplies 18% Sky-Hold 11% SPEEDWAY TRADINGS 3% TEAM STORE 2% Amazon.com 2% XPRESS TRADERS CORP 1% HUSSEIN ALIE 1% RED CROWN ENTERPRISES 1%

[Get] Fabric Softener Deals (✅Exclusively for Prime)

What does "Amazon Fulfilled" Mean?

Amazon Fulfilled refers to products handled by Amazon's logistics, which indicates that the product is stored, packed, and shipped by Amazon from one of its fulfillment centers.

When you order a product that is "Amazon Fulfilled," Amazon takes care of the storage, packing, shipping, and customer service for that product. This often ensures quicker delivery and better customer service compared to products that are not fulfilled by Amazon. It also means that the product is eligible for Amazon's return policy.

What does "Prime" Mean?

"Prime" refers to Amazon Prime Member (Join Amazon Prime Now), which indicates eligibility for Prime benefits. When you see "Prime" next to a product on Amazon, This generally means that if you are  an Amazon Prime member, you can get free two-day shipping on that product, and sometimes even same-day or one-day shipping depending on your location.

Prime members also have access to other benefits, including 2-Day ShippingExclusive Member DealsPrime VideoBuy With PrimeAmazon MusicPrime Gaming, and more.

Shop Prime Fabric Softener Deals

What does "Free Shipping" Mean?

"Free Shipping" means that you will not be charged additional fees for the shipping of that product. However, unlike "Prime," which usually guarantees fast two-day shipping, "Free Shipping" doesn't necessarily mean fast shipping.

Sometimes there might be a minimum purchase requirement to qualify for free shipping if you are not a Prime member. For Prime members, the "Free Shipping" usually refers to the free two-day shipping that is one of the benefits of the Prime membership.


Why Should You Trust Us?

Now hundreds and thousands of House Supplies supplies are available on Amazon, Picking the right one is not easy, and that may take a lot of your time, Right? and What is the best Fabric Softener to buy for new March 2024?

CherryPicks’s Methodology for Evaluating Fabric Softener

We developed the CherryRatings-AI system to identify and score reviews and the CherryPicks-AI ranking system that uses TensorFlow framework to generate the best list, It will help us evaluate House Supplies items that sell on Amazon. The score of items is based on over ten parameters such as analyzing customer review content, product reviewing rating statistics, brand reputation evaluation, comparing product price with features, etc, You can visit How We Rank to learn more in detail.

We collected and analyzed 184 of Fabric Softener reviews based on our selection criteria. It helped us shortlist the top qualified and rated Fabric Softener for House Supplies, We found that most customers choose Fabric Softener with an average price of $17.77, and the top brands are MRS. MEYER'S CLEAN DAY, Gain, Downy, Snuggle And unp

Then our expert-level editors reviewed all those quality items and selected the top 29 Fabric Softener for you, We have researched hundreds of sellers and picked the top sellers for House Supplies, including My Great Goods, Tri-Vision Health, Selling Supplies, Sky-Hold, SPEEDWAY TRADINGS, TEAM STORE, Amazon.com, XPRESS TRADERS CORP, HUSSEIN ALIE, RED CROWN ENTERPRISES, MCP Supplies And D&B's Mercantile. The Downy Infusions Laundry Fabric Softener Liquid,... are available for purchase right now, and The seller of #1 rank product has received honest feedback from 34,288 consumers with an average rating of 4.8.

We've helped a lot of satisfied users get the right Health & Household product based on their needs, and save lots of time for them to pick Fabric Softener to buy.


Written By Chris Tyson

Chris has years of experience as a handyman, helping people with repairs within and outside of the house. He is now retired from such work and runs a local shop where he sells home improvement tools. He would be providing us with guides and reviews on home improvement tools on this platform.